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Newegg’s Mobile E-Commerce UX

This is a usability benchmark of the mobile site user experience of Newegg and 49 other sites. The overall performance of Newegg is all but broken. Newegg's mobile design is particularly thwarted by usability issues related to mediocre Navigation & Product Browsing, poor Form Layout, and broken Cart. That said, their mobile design performs great within Product List.

Rank: #45 of 50

Usability Score: 95

URL: newegg.com

Reviewed by: Christian Vind

Poor
Acceptable
Good

Overall Mobile UX Performance

146 Guidelines · Score: 95

“Broken” Performance

Navigation & Product Browsing

4 Guidelines · Score: 41.4

Guideline #29: Not Applicable · Score: 0.0
Guideline #30: Issue Resolved · Score: 28.8
Guideline #31: Adhered High · Score: 21.6
Guideline #32: Violated Low · Score: -9.0
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Search

5 Guidelines · Score: -25.2

“Broken” Performance
Guideline #33: Violated High · Score: -25.2
Guideline #34: Violated High · Score: -28.8
Guideline #35: Adhered High · Score: 25.2
Guideline #36: Adhered High · Score: 25.2
Guideline #37: Violated High · Score: -21.6
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Product List

12 Guidelines · Score: 86.4

“State of the Art” Performance
Guideline #38: Adhered High · Score: 28.8
Guideline #39: Adhered High · Score: 25.2
Guideline #40: Adhered Low · Score: 10.8
Guideline #41: Adhered Low · Score: 9.0
Guideline #42: Adhered High · Score: 18.0
Guideline #43: Adhered Low · Score: 10.8
Guideline #44: Not Applicable · Score: 0.0
Guideline #45: Violated Low · Score: -9.0
Guideline #46: Not Applicable · Score: 0.0
Guideline #47: Not Applicable · Score: 0.0
Guideline #48: Violated High · Score: -14.4
Guideline #49: Adhered High · Score: 7.2
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Filtering & Sorting

9 Guidelines · Score: -36.0

“Broken” Performance
Guideline #50: Adhered Low · Score: 12.6
Guideline #51: Violated High · Score: -25.2
Guideline #52: Violated High · Score: -18.0
Guideline #53: Adhered High · Score: 18.0
Guideline #54: Violated Low · Score: -9.0
Guideline #55: Violated High · Score: -18.0
Guideline #56: Violated Low · Score: -7.2
Guideline #57: Neutral · Score: 0.0
Guideline #58: Adhered High · Score: 10.8
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Cross Navigation & Compatibility

5 Guidelines · Score: -48.6

“Broken” Performance
Guideline #59: Violated High · Score: -21.6
Guideline #60: Violated Low · Score: -9.0
Guideline #61: Violated High · Score: -18.0
Guideline #62: Neutral · Score: 0.0
Guideline #63: Not Applicable · Score: 0.0
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Product Page Layout

6 Guidelines · Score: 30.6

“Broken” Performance
Guideline #64: Adhered High · Score: 25.2
Guideline #65: Violated High · Score: -21.6
Guideline #66: Adhered Low · Score: 9.0
Guideline #67: Violated High · Score: -18.0
Guideline #68: Issue Resolved · Score: 18.0
Guideline #69: Adhered High · Score: 18.0
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Product Images

5 Guidelines · Score: 61.2

Guideline #70: Adhered High · Score: 28.8
Guideline #71: Adhered High · Score: 25.2
Guideline #72: Adhered High · Score: 25.2
Guideline #73: Violated High · Score: -14.4
Guideline #74: Violated Low · Score: -3.6
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Product Descriptions & Specs

3 Guidelines · Score: 3.6

“Broken” Performance
Guideline #75: Adhered Low · Score: 12.6
Guideline #76: Violated Low · Score: -9.0
Guideline #77: Not Applicable · Score: 0.0
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Cart

2 Guidelines · Score: -1.8

“Broken” Performance
Guideline #81: Adhered Low · Score: 9.0
Guideline #82: Violated High · Score: -10.8
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Total Cost

6 Guidelines · Score: -34.2

“Broken” Performance
Guideline #83: Violated High · Score: -28.8
Guideline #84: Violated High · Score: -25.2
Guideline #85: Adhered High · Score: 21.6
Guideline #86: Violated Low · Score: -9.0
Guideline #87: Adhered High · Score: 18.0
Guideline #88: Violated High · Score: -10.8
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Shipping

3 Guidelines · Score: -12.6

“Broken” Performance
Guideline #89: Violated Low · Score: -12.6
Guideline #90: Not Applicable · Score: 0.0
Guideline #91: Not Applicable · Score: 0.0
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Account

3 Guidelines · Score: -50.4

“Broken” Performance
Guideline #92: Violated High · Score: -25.2
Guideline #93: Violated High · Score: -25.2
Guideline #94: Not Applicable · Score: 0.0
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Editing & Verifying Inputs

7 Guidelines · Score: 50.4

Guideline #95: Adhered High · Score: 25.2
Guideline #96: Adhered Low · Score: 12.6
Guideline #97: Issue Resolved · Score: 21.6
Guideline #98: Violated Low · Score: -9.0
Guideline #99: Violated High · Score: -18.0
Guideline #100: Adhered High · Score: 18.0
Guideline #101: Not Applicable · Score: 0.0
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Redundancy & Simplicity

5 Guidelines · Score: 9.0

“Broken” Performance
Guideline #102: Adhered High · Score: 21.6
Guideline #103: Violated Low · Score: -9.0
Guideline #104: Neutral · Score: 0.0
Guideline #105: Adhered Low · Score: 3.6
Guideline #106: Violated High · Score: -7.2
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Form Layout

5 Guidelines · Score: 28.8

Guideline #107: Adhered High · Score: 25.2
Guideline #108: Issue Resolved · Score: 18.0
Guideline #109: Violated High · Score: -14.4
Guideline #110: Violated High · Score: -7.2
Guideline #111: Adhered High · Score: 7.2
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Input Functionality

5 Guidelines · Score: -21.6

“Broken” Performance
Guideline #112: Not Applicable · Score: 0.0
Guideline #113: Violated High · Score: -10.8
Guideline #114: Not Applicable · Score: 0.0
Guideline #115: Violated High · Score: -10.8
Guideline #116: Not Applicable · Score: 0.0
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Field Descriptions

10 Guidelines · Score: -9.0

“Broken” Performance
Guideline #117: Violated Low · Score: -14.4
Guideline #118: Neutral · Score: 0.0
Guideline #119: Adhered High · Score: 25.2
Guideline #120: Violated High · Score: -21.6
Guideline #121: Not Applicable · Score: 0.0
Guideline #122: Issue Resolved · Score: 18.0
Guideline #123: Violated High · Score: -14.4
Guideline #124: Adhered Low · Score: 5.4
Guideline #125: Violated High · Score: -14.4
Guideline #126: Adhered High · Score: 7.2
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Touch Keyboards

5 Guidelines · Score: -32.4

“Broken” Performance
Guideline #127: Violated Low · Score: -10.8
Guideline #128: Violated High · Score: -21.6
Guideline #129: Adhered High · Score: 14.4
Guideline #130: Violated High · Score: -7.2
Guideline #131: Violated High · Score: -7.2
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Error Messages

5 Guidelines · Score: -16.2

“Broken” Performance
Guideline #132: Violated Low · Score: -14.4
Guideline #133: Violated Low · Score: -10.8
Guideline #134: Adhered High · Score: 18.0
Guideline #135: Violated High · Score: -14.4
Guideline #136: Adhered Low · Score: 5.4
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All 50 sites were benchmarked across the 146 guidelines from the Mobile E-Commerce usability study. During our evaluation, the mobile experience of Newegg adhered to 44 usability guidelines, violated 46, and scored neutral on 4 occasions, while a remaining 52 guidelines weren’t applicable.

See methodology to read up on the evaluation criteria and scoring algorithm.

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Industry Comparison: Electronics & Office

Overall Newegg ranks 45 when comparing the user experience of their mobile site against that of the 49 other major US e-commerce mobile sites in the benchmark, and ranks 7 in the Electronics & Office industry.

Poor
Acceptable
Good

6. Staples

7. Newegg

“Broken” Performance

8. Dell

“Broken” Performance

9. HP

“Broken” Performance
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