Note: You have full access to this benchmark database in your Baymard Pro account.

Disney Store’s Mobile E-Commerce UX

This is a usability benchmark of the mobile site user experience of Disney Store and 49 other sites. The overall performance of Disney Store is poor.

Disney Store's mobile design in particular suffers from usability issues caused by broken Total Cost, Navigation & Product Browsing, and Cart. That said, their mobile design performs great within Form Layout.

Rank: #27 of 50

Usability Score: 335

URL: disneystore.com

Reviewer: Baymard Institute

Poor
Acceptable
Good

Overall Mobile UX Performance

146 Guidelines · Score: 335

Navigation & Product Browsing

4 Guidelines · Score: 18.0

“Broken” Performance
Guideline #29: Violated Low · Score: -14.4
Guideline #30: Adhered High · Score: 28.8
Guideline #31: Adhered High · Score: 21.6
Guideline #32: Violated High · Score: -18.0
Guideline content only available in Baymard Pro – Get Full Access

Search

5 Guidelines · Score: -75.6

“Broken” Performance
Guideline #33: Violated High · Score: -25.2
Guideline #34: Violated High · Score: -28.8
Guideline #35: Neutral · Score: 0.0
Guideline #36: Neutral · Score: 0.0
Guideline #37: Violated High · Score: -21.6
Guideline content only available in Baymard Pro – Get Full Access

Product List

12 Guidelines · Score: 108.0

“State of the Art” Performance
Guideline #38: Adhered High · Score: 28.8
Guideline #39: Adhered High · Score: 25.2
Guideline #40: Violated Low · Score: -10.8
Guideline #41: Violated High · Score: -18.0
Guideline #42: Adhered High · Score: 18.0
Guideline #43: Adhered High · Score: 21.6
Guideline #44: Neutral · Score: 0.0
Guideline #45: Adhered High · Score: 18.0
Guideline #46: Adhered High · Score: 18.0
Guideline #47: Not Applicable · Score: 0.0
Guideline #48: Neutral · Score: 0.0
Guideline #49: Adhered High · Score: 7.2
Guideline content only available in Baymard Pro – Get Full Access

Filtering & Sorting

9 Guidelines · Score: 12.6

“Broken” Performance
Guideline #50: Adhered High · Score: 25.2
Guideline #51: Adhered High · Score: 25.2
Guideline #52: Violated Low · Score: -9.0
Guideline #53: Violated High · Score: -18.0
Guideline #54: Adhered High · Score: 18.0
Guideline #55: Violated High · Score: -18.0
Guideline #56: Violated Low · Score: -7.2
Guideline #57: Violated High · Score: -14.4
Guideline #58: Adhered High · Score: 10.8
Guideline content only available in Baymard Pro – Get Full Access

Cross Navigation & Compatibility

5 Guidelines · Score: -14.4

“Broken” Performance
Guideline #59: Not Applicable · Score: 0.0
Guideline #60: Not Applicable · Score: 0.0
Guideline #61: Not Applicable · Score: 0.0
Guideline #62: Violated High · Score: -14.4
Guideline #63: Not Applicable · Score: 0.0
Guideline content only available in Baymard Pro – Get Full Access

Product Page Layout

6 Guidelines · Score: -52.2

“Broken” Performance
Guideline #64: Violated High · Score: -25.2
Guideline #65: Not Applicable · Score: 0.0
Guideline #66: Violated Low · Score: -9.0
Guideline #67: Violated High · Score: -18.0
Guideline #68: Issue Resolved · Score: 18.0
Guideline #69: Violated High · Score: -18.0
Guideline content only available in Baymard Pro – Get Full Access

Product Images

5 Guidelines · Score: 100.8

“State of the Art” Performance
Guideline #70: Adhered High · Score: 28.8
Guideline #71: Adhered High · Score: 25.2
Guideline #72: Adhered High · Score: 25.2
Guideline #73: Issue Resolved · Score: 14.4
Guideline #74: Adhered High · Score: 7.2
Guideline content only available in Baymard Pro – Get Full Access

Product Descriptions & Specs

3 Guidelines · Score: 21.6

Guideline #75: Adhered Low · Score: 12.6
Guideline #76: Adhered Low · Score: 9.0
Guideline #77: Not Applicable · Score: 0.0
Guideline content only available in Baymard Pro – Get Full Access

Cart

2 Guidelines · Score: -1.8

“Broken” Performance
Guideline #81: Adhered Low · Score: 9.0
Guideline #82: Violated High · Score: -10.8
Guideline content only available in Baymard Pro – Get Full Access

Total Cost

6 Guidelines · Score: 10.8

“Broken” Performance
Guideline #83: Adhered High · Score: 28.8
Guideline #84: Not Applicable · Score: 0.0
Guideline #85: Not Applicable · Score: 0.0
Guideline #86: Not Applicable · Score: 0.0
Guideline #87: Violated High · Score: -18.0
Guideline #88: Not Applicable · Score: 0.0
Guideline content only available in Baymard Pro – Get Full Access

Shipping

3 Guidelines · Score: 25.2

Guideline #89: Adhered High · Score: 25.2
Guideline #90: Not Applicable · Score: 0.0
Guideline #91: Not Applicable · Score: 0.0
Guideline content only available in Baymard Pro – Get Full Access

Account

3 Guidelines · Score: 0.0

“Broken” Performance
Guideline #92: Adhered High · Score: 25.2
Guideline #93: Violated High · Score: -25.2
Guideline #94: Not Applicable · Score: 0.0
Guideline content only available in Baymard Pro – Get Full Access

Editing & Verifying Inputs

7 Guidelines · Score: 79.2

Guideline #95: Adhered High · Score: 25.2
Guideline #96: Adhered High · Score: 25.2
Guideline #97: Violated High · Score: -21.6
Guideline #98: Not Applicable · Score: 0.0
Guideline #99: Adhered High · Score: 18.0
Guideline #100: Adhered High · Score: 18.0
Guideline #101: Adhered High · Score: 14.4
Guideline content only available in Baymard Pro – Get Full Access

Redundancy & Simplicity

5 Guidelines · Score: 16.2

“Broken” Performance
Guideline #102: Adhered High · Score: 21.6
Guideline #103: Violated Low · Score: -9.0
Guideline #104: Adhered High · Score: 18.0
Guideline #105: Violated High · Score: -7.2
Guideline #106: Violated High · Score: -7.2
Guideline content only available in Baymard Pro – Get Full Access

Form Layout

5 Guidelines · Score: 72.0

“State of the Art” Performance
Guideline #107: Adhered High · Score: 25.2
Guideline #108: Adhered High · Score: 18.0
Guideline #109: Adhered High · Score: 14.4
Guideline #110: Adhered High · Score: 7.2
Guideline #111: Adhered High · Score: 7.2
Guideline content only available in Baymard Pro – Get Full Access

Input Functionality

5 Guidelines · Score: 18.0

Guideline #112: Not Applicable · Score: 0.0
Guideline #113: Issue Resolved · Score: 10.8
Guideline #114: Adhered High · Score: 18.0
Guideline #115: Violated High · Score: -10.8
Guideline #116: Not Applicable · Score: 0.0
Guideline content only available in Baymard Pro – Get Full Access

Field Descriptions

10 Guidelines · Score: -50.4

“Broken” Performance
Guideline #117: Violated Low · Score: -14.4
Guideline #118: Violated High · Score: -28.8
Guideline #119: Adhered High · Score: 25.2
Guideline #120: Violated High · Score: -21.6
Guideline #121: Adhered Low · Score: 10.8
Guideline #122: Violated High · Score: -18.0
Guideline #123: Violated High · Score: -14.4
Guideline #124: Violated High · Score: -10.8
Guideline #125: Adhered High · Score: 14.4
Guideline #126: Adhered High · Score: 7.2
Guideline content only available in Baymard Pro – Get Full Access

Touch Keyboards

5 Guidelines · Score: 57.6

“State of the Art” Performance
Guideline #127: Adhered High · Score: 21.6
Guideline #128: Adhered High · Score: 21.6
Guideline #129: Adhered High · Score: 14.4
Guideline #130: Violated High · Score: -7.2
Guideline #131: Adhered High · Score: 7.2
Guideline content only available in Baymard Pro – Get Full Access

Error Messages

5 Guidelines · Score: -10.8

“Broken” Performance
Guideline #132: Violated High · Score: -28.8
Guideline #133: Adhered High · Score: 21.6
Guideline #134: Violated High · Score: -18.0
Guideline #135: Adhered High · Score: 14.4
Guideline #136: Not Applicable · Score: 0.0
Guideline content only available in Baymard Pro – Get Full Access

All 50 sites were benchmarked across the 146 guidelines from the Mobile E-Commerce usability study. During our evaluation, the mobile experience of Disney Store adhered to 49 usability guidelines, violated 34, and scored neutral on 4 occasions, while a remaining 59 guidelines weren’t applicable.

See methodology to read up on the evaluation criteria and scoring algorithm.

To read each guideline and review your own sites, you’ll need to get full access.

Industry Comparison: Sports, Toys & Hobbies

Overall Disney Store ranks 27 when comparing the user experience of their mobile site against that of the 49 other major US e-commerce mobile sites in the benchmark, and ranks 5 in the Sports, Toys & Hobbies industry.

Poor
Acceptable
Good

2. REI

5. Disney Store

“Broken” Performance
Close overlay