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Staples' Mobile E-Commerce UX

This is a usability benchmark of the mobile site user experience of Staples and 49 other sites. The overall performance of Staples is poor.

Some of Staples' biggest mobile usability issues are due to mediocre Form Layout, broken Filtering & Sorting, and broken Account. That said, their mobile design performs great within Redundancy & Simplicity.

Rank: #36 of 50

Usability Score: 261

URL: m.staples.com

Reviewer: Baymard Institute

Poor
Acceptable
Good

Overall Mobile UX Performance

146 Guidelines · Score: 261

Navigation & Product Browsing

4 Guidelines · Score: -39.6

“Broken” Performance
Guideline #29: Adhered Low · Score: 14.4
Guideline #30: Violated Low · Score: -14.4
Guideline #31: Violated High · Score: -21.6
Guideline #32: Violated High · Score: -18.0
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Search

5 Guidelines · Score: -37.8

“Broken” Performance
Guideline #33: Violated Low · Score: -12.6
Guideline #34: Violated High · Score: -28.8
Guideline #35: Adhered High · Score: 25.2
Guideline #36: Neutral · Score: 0.0
Guideline #37: Violated High · Score: -21.6
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Product List

12 Guidelines · Score: 12.6

Guideline #38: Adhered High · Score: 28.8
Guideline #39: Violated High · Score: -25.2
Guideline #40: Adhered High · Score: 21.6
Guideline #41: Violated Low · Score: -9.0
Guideline #42: Adhered High · Score: 18.0
Guideline #43: Adhered High · Score: 21.6
Guideline #44: Violated High · Score: -18.0
Guideline #45: Violated High · Score: -18.0
Guideline #46: Not Applicable · Score: 0.0
Guideline #47: Not Applicable · Score: 0.0
Guideline #48: Neutral · Score: 0.0
Guideline #49: Violated High · Score: -7.2
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Filtering & Sorting

9 Guidelines · Score: 36.0

“Broken” Performance
Guideline #50: Adhered Low · Score: 12.6
Guideline #51: Adhered High · Score: 25.2
Guideline #52: Violated Low · Score: -9.0
Guideline #53: Adhered High · Score: 18.0
Guideline #54: Violated High · Score: -18.0
Guideline #55: Adhered High · Score: 18.0
Guideline #56: Violated Low · Score: -7.2
Guideline #57: Violated High · Score: -14.4
Guideline #58: Adhered High · Score: 10.8
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Cross Navigation & Compatibility

5 Guidelines · Score: -12.6

“Broken” Performance
Guideline #59: Violated High · Score: -21.6
Guideline #60: Adhered Low · Score: 9.0
Guideline #61: Violated High · Score: -18.0
Guideline #62: Adhered Low · Score: 7.2
Guideline #63: Adhered High · Score: 10.8
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Product Page Layout

6 Guidelines · Score: 9.0

“Broken” Performance
Guideline #64: Violated Low · Score: -12.6
Guideline #65: Adhered High · Score: 21.6
Guideline #66: Violated High · Score: -18.0
Guideline #67: Violated High · Score: -18.0
Guideline #68: Adhered High · Score: 18.0
Guideline #69: Adhered High · Score: 18.0
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Product Images

5 Guidelines · Score: -46.8

“Broken” Performance
Guideline #70: Violated Low · Score: -14.4
Guideline #71: Violated Low · Score: -12.6
Guideline #72: Violated Low · Score: -12.6
Guideline #73: Violated High · Score: -14.4
Guideline #74: Adhered High · Score: 7.2
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Product Descriptions & Specs

3 Guidelines · Score: 34.2

Guideline #75: Adhered High · Score: 25.2
Guideline #76: Adhered Low · Score: 9.0
Guideline #77: Not Applicable · Score: 0.0
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Cart

2 Guidelines · Score: 19.8

“State of the Art” Performance
Guideline #81: Adhered Low · Score: 9.0
Guideline #82: Adhered High · Score: 10.8
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Total Cost

6 Guidelines · Score: -10.8

“Broken” Performance
Guideline #83: Violated High · Score: -28.8
Guideline #84: Not Applicable · Score: 0.0
Guideline #85: Not Applicable · Score: 0.0
Guideline #86: Not Applicable · Score: 0.0
Guideline #87: Adhered High · Score: 18.0
Guideline #88: Not Applicable · Score: 0.0
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Shipping

3 Guidelines · Score: 14.4

Guideline #89: Issue Resolved · Score: 25.2
Guideline #90: Violated Low · Score: -10.8
Guideline #91: Not Applicable · Score: 0.0
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Account

3 Guidelines · Score: 0.0

“Broken” Performance
Guideline #92: Adhered High · Score: 25.2
Guideline #93: Violated High · Score: -25.2
Guideline #94: Not Applicable · Score: 0.0
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Editing & Verifying Inputs

7 Guidelines · Score: 61.2

Guideline #95: Adhered High · Score: 25.2
Guideline #96: Not Applicable · Score: 0.0
Guideline #97: Issue Resolved · Score: 21.6
Guideline #98: Not Applicable · Score: 0.0
Guideline #99: Adhered High · Score: 18.0
Guideline #100: Violated High · Score: -18.0
Guideline #101: Adhered High · Score: 14.4
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Redundancy & Simplicity

5 Guidelines · Score: 72.0

“State of the Art” Performance
Guideline #102: Adhered High · Score: 21.6
Guideline #103: Adhered High · Score: 18.0
Guideline #104: Adhered High · Score: 18.0
Guideline #105: Adhered High · Score: 7.2
Guideline #106: Adhered High · Score: 7.2
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Form Layout

5 Guidelines · Score: 32.4

Guideline #107: Not Applicable · Score: 0.0
Guideline #108: Issue Resolved · Score: 18.0
Guideline #109: Not Applicable · Score: 0.0
Guideline #110: Adhered High · Score: 7.2
Guideline #111: Adhered High · Score: 7.2
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Input Functionality

5 Guidelines · Score: 39.6

“State of the Art” Performance
Guideline #112: Not Applicable · Score: 0.0
Guideline #113: Adhered High · Score: 10.8
Guideline #114: Adhered High · Score: 18.0
Guideline #115: Adhered High · Score: 10.8
Guideline #116: Not Applicable · Score: 0.0
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Field Descriptions

10 Guidelines · Score: -3.6

“Broken” Performance
Guideline #117: Violated High · Score: -28.8
Guideline #118: Violated High · Score: -28.8
Guideline #119: Violated High · Score: -25.2
Guideline #120: Adhered High · Score: 21.6
Guideline #121: Issue Resolved · Score: 21.6
Guideline #122: Adhered High · Score: 18.0
Guideline #123: Violated High · Score: -14.4
Guideline #124: Adhered High · Score: 10.8
Guideline #125: Adhered High · Score: 14.4
Guideline #126: Adhered High · Score: 7.2
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Touch Keyboards

5 Guidelines · Score: 46.8

“State of the Art” Performance
Guideline #127: Adhered Low · Score: 10.8
Guideline #128: Adhered High · Score: 21.6
Guideline #129: Adhered High · Score: 14.4
Guideline #130: Violated High · Score: -7.2
Guideline #131: Adhered High · Score: 7.2
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Error Messages

5 Guidelines · Score: 25.2

Guideline #132: Violated High · Score: -28.8
Guideline #133: Adhered Low · Score: 10.8
Guideline #134: Adhered High · Score: 18.0
Guideline #135: Adhered High · Score: 14.4
Guideline #136: Adhered High · Score: 10.8
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All 50 sites were benchmarked across the 146 guidelines from the Mobile E-Commerce usability study. During our evaluation, the mobile experience of Staples adhered to 56 usability guidelines, violated 35, and scored neutral on 2 occasions, while a remaining 53 guidelines weren’t applicable.

See methodology to read up on the evaluation criteria and scoring algorithm.

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Industry Comparison: Electronics & Office

Overall Staples ranks 36 when comparing the user experience of their mobile site against that of the 49 other major US e-commerce mobile sites in the benchmark, and ranks 6 in the Electronics & Office industry.

Poor
Acceptable
Good

6. Staples

7. Newegg

“Broken” Performance

8. Dell

“Broken” Performance

9. HP

“Broken” Performance
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