Benchmarks

Etsy UX Case Study

This is a case study of Etsy’s e-commerce user experience (UX) performance. It’s based on an exhaustive performance review of 923 design elements. 250 other sites have also been benchmarked for a complete picture of the e-commerce UX landscape.

Etsy’s overall e-commerce UX performance is decent. Their UX is in large part dimished by mediocre Mobile App.

First benchmarked in December 2013, and reviewed 27 times since then, most recently in March 2024.


Performance40.0Decent

URLetsy.com


UX Award Winner (see all):

Cart & Checkout (desktop)Top 1%


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Poor
Mediocre
Decent
Good
Perfect

Overall UX Performance

986 Guidelines · Performance:

Desktop Web

320 Guidelines · Performance:

Mobile Web

317 Guidelines · Performance:

Mobile App

349 Guidelines · Performance:

138 Major E-Commerce Sites
CompareWhat’s This?

To learn how we calculate our performance scores and read up on our evaluation criteria and scoring algorithm head over to our Methodology page.

The scatterplot you see above is the free version we make public to all our users. If you wish to dive deeper and learn about each guideline and even review your own site you’ll need to get premium access.