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Sears' Product Page UX

This is a usability benchmark of the product page experience of Sears and 59 other sites. The overall performance of Sears is mediocre.

Notably, Sears' product page performance is hampered by poor User Reviews and The 'Buy' Section, although this is helped somewhat by state of the art Product Video & 360-View and Auxiliary Content.

Rank: #22 of 60

Usability Score: 344

URL: sears.com

Reviewer: Christian Vind

Poor
Acceptable
Good

Overall Product Page UX Performance

98 Guidelines · Score: 344

Product Page Layout

8 Guidelines · Score: 21.7

Guideline #1: Not Applicable · Score: 0.0
Guideline #2: Not Applicable · Score: 0.0
Guideline #3: Adhered High · Score: 17.9
Guideline #4: Not Applicable · Score: 0.0
Guideline #5: Adhered High · Score: 12.8
Guideline #6: Violated High · Score: -15.3
Guideline #7: Adhered High · Score: 12.8
Guideline #8: Violated Low · Score: -6.4
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Product Images

9 Guidelines · Score: 30.7

Guideline #9: Adhered High · Score: 20.4
Guideline #10: Adhered High · Score: 17.9
Guideline #11: Adhered High · Score: 17.9
Guideline #12: Violated High · Score: -12.8
Guideline #13: Violated High · Score: -12.8
Guideline #14: Issue Resolved · Score: 12.8
Guideline #15: Not Applicable · Score: 0.0
Guideline #16: Not Applicable · Score: 0.0
Guideline #17: Violated High · Score: -12.8
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Image Gallery UI

10 Guidelines · Score: 58.8

Guideline #18: Adhered High · Score: 17.9
Guideline #19: Not Applicable · Score: 0.0
Guideline #20: Adhered High · Score: 17.9
Guideline #21: Violated High · Score: -15.3
Guideline #22: Adhered High · Score: 12.8
Guideline #23: Adhered High · Score: 12.8
Guideline #24: Issue Resolved · Score: 12.8
Guideline #25: Adhered High · Score: 7.7
Guideline #26: Not Applicable · Score: 0.0
Guideline #27: Violated High · Score: -7.7
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Product Video & 360-View

4 Guidelines · Score: 35.8

“State of the Art” Performance
Guideline #28: Adhered High · Score: 12.8
Guideline #29: Adhered High · Score: 12.8
Guideline #30: Adhered High · Score: 10.2
Guideline #31: Not Applicable · Score: 0.0
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The 'Buy' Section

11 Guidelines · Score: 10.2

Guideline #32: Adhered High · Score: 12.8
Guideline #33: Not Applicable · Score: 0.0
Guideline #34: Not Applicable · Score: 0.0
Guideline #35: Violated High · Score: -12.8
Guideline #36: Violated High · Score: -12.8
Guideline #37: Adhered High · Score: 12.8
Guideline #38: Violated High · Score: -12.8
Guideline #39: Issue Resolved · Score: 12.8
Guideline #40: Adhered High · Score: 12.8
Guideline #41: Not Applicable · Score: 0.0
Guideline #42: Violated Low · Score: -2.6
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Shipping, Returns, and Gifting

7 Guidelines · Score: -17.9

“Broken” Performance
Guideline #43: Violated High · Score: -12.8
Guideline #44: Violated High · Score: -12.8
Guideline #45: Neutral · Score: 0.0
Guideline #46: Neutral · Score: 0.0
Guideline #47: Neutral · Score: 0.0
Guideline #48: Adhered High · Score: 7.7
Guideline #49: Not Applicable · Score: 0.0
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Product Variations

9 Guidelines · Score: 71.6

“State of the Art” Performance
Guideline #50: Adhered High · Score: 17.9
Guideline #51: Adhered High · Score: 12.8
Guideline #52: Adhered High · Score: 12.8
Guideline #53: Adhered High · Score: 12.8
Guideline #54: Not Applicable · Score: 0.0
Guideline #55: Not Applicable · Score: 0.0
Guideline #56: Adhered High · Score: 5.1
Guideline #57: Adhered High · Score: 5.1
Guideline #58: Issue Resolved · Score: 5.1
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Product Descriptions

7 Guidelines · Score: 80.5

Guideline #59: Adhered High · Score: 17.9
Guideline #60: Adhered High · Score: 17.9
Guideline #61: Adhered Low · Score: 6.4
Guideline #62: Adhered High · Score: 12.8
Guideline #63: Adhered High · Score: 12.8
Guideline #64: Adhered High · Score: 12.8
Guideline #65: Not Applicable · Score: 0.0
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Specifications Sheet

5 Guidelines · Score: 7.7

Guideline #66: Adhered Low · Score: 8.9
Guideline #67: Violated High · Score: -12.8
Guideline #68: Adhered Low · Score: 6.4
Guideline #69: Adhered High · Score: 12.8
Guideline #70: Violated High · Score: -7.7
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User Reviews

13 Guidelines · Score: 5.1

Guideline #71: Adhered High · Score: 17.9
Guideline #72: Violated High · Score: -17.9
Guideline #73: Adhered Low · Score: 10.2
Guideline #74: Neutral · Score: 0.0
Guideline #75: Violated Low · Score: -6.4
Guideline #76: Violated High · Score: -12.8
Guideline #77: Violated Low · Score: -6.4
Guideline #78: Violated High · Score: -12.8
Guideline #79: Adhered High · Score: 12.8
Guideline #80: Violated High · Score: -12.8
Guideline #81: Adhered High · Score: 12.8
Guideline #82: Adhered High · Score: 7.7
Guideline #83: Adhered High · Score: 12.8
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Auxiliary Content

5 Guidelines · Score: 40.9

“State of the Art” Performance
Guideline #84: Adhered High · Score: 17.9
Guideline #85: Adhered High · Score: 15.3
Guideline #86: Adhered High · Score: 12.8
Guideline #87: Not Applicable · Score: 0.0
Guideline #88: Violated Low · Score: -5.1
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Cross-Sells & Cross-Navigation

10 Guidelines · Score: -1.3

“Broken” Performance
Guideline #89: Adhered High · Score: 12.8
Guideline #90: Violated High · Score: -17.9
Guideline #91: Neutral · Score: 0.0
Guideline #92: Adhered Low · Score: 6.4
Guideline #93: Adhered High · Score: 12.8
Guideline #94: Violated High · Score: -12.8
Guideline #95: Not Applicable · Score: 0.0
Guideline #96: Violated Low · Score: -7.7
Guideline #97: Not Applicable · Score: 0.0
Guideline #98: Adhered High · Score: 5.1
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All 60 sites were benchmarked across the 98 guidelines from the Product Page usability study. During our evaluation, the product page implementation at Sears adhered to 50 usability guidelines, violated 25, and scored neutral on 5 occasions, while a remaining 18 guidelines weren’t applicable.

See methodology to read up on the evaluation criteria and scoring algorithm.

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Industry Comparison: Mass Merchant

Overall Sears ranks 22 when comparing their product page design and UX performance against the 59 other major e-commerce sites in the benchmark, and ranks 5 in the Mass Merchant industry.

Poor
Acceptable
Good

5. Sears

6. Etsy

7. Costco

8. Amazon

9. Tesco

10. Argos

11. Overstock

12. Macy's

13. Walmart

14. Kohl's

15. Target

16. Debenhams

17. Rakuten

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