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Argos' Product Page UX

This is a usability benchmark of the product page experience of Argos and 59 other sites. The overall performance of Argos is mediocre.

Notably, Argos' product page performance is hampered by poor Auxiliary Content and Product Variations, although this is helped somewhat by good Product Images and Image Gallery UI.

Rank: #37 of 60

Usability Score: 267

URL: argos.co.uk

Reviewer: Lauryn Smith

Poor
Acceptable
Good

Overall Product Page UX Performance

98 Guidelines · Score: 267

Product Page Layout

8 Guidelines · Score: 26.8

Guideline #1: Adhered High · Score: 17.9
Guideline #2: Not Applicable · Score: 0.0
Guideline #3: Not Applicable · Score: 0.0
Guideline #4: Not Applicable · Score: 0.0
Guideline #5: Not Applicable · Score: 0.0
Guideline #6: Adhered High · Score: 15.3
Guideline #7: Violated High · Score: -12.8
Guideline #8: Adhered Low · Score: 6.4
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Product Images

9 Guidelines · Score: 101.0

Guideline #9: Adhered High · Score: 20.4
Guideline #10: Adhered High · Score: 17.9
Guideline #11: Adhered High · Score: 17.9
Guideline #12: Adhered High · Score: 12.8
Guideline #13: Adhered High · Score: 12.8
Guideline #14: Adhered High · Score: 12.8
Guideline #15: Adhered Low · Score: 6.4
Guideline #16: Issue Resolved · Score: 12.8
Guideline #17: Violated High · Score: -12.8
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Image Gallery UI

10 Guidelines · Score: 95.8

Guideline #18: Adhered High · Score: 17.9
Guideline #19: Not Applicable · Score: 0.0
Guideline #20: Adhered Low · Score: 8.9
Guideline #21: Adhered High · Score: 15.3
Guideline #22: Adhered High · Score: 12.8
Guideline #23: Adhered High · Score: 12.8
Guideline #24: Issue Resolved · Score: 12.8
Guideline #25: Adhered High · Score: 7.7
Guideline #26: Not Applicable · Score: 0.0
Guideline #27: Adhered High · Score: 7.7
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Product Video & 360-View

4 Guidelines · Score: 20.4

Guideline #28: Adhered High · Score: 12.8
Guideline #29: Adhered High · Score: 12.8
Guideline #30: Violated Low · Score: -5.1
Guideline #31: Not Applicable · Score: 0.0
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The 'Buy' Section

11 Guidelines · Score: 21.7

Guideline #32: Adhered High · Score: 12.8
Guideline #33: Not Applicable · Score: 0.0
Guideline #34: Violated High · Score: -17.9
Guideline #35: Issue Resolved · Score: 12.8
Guideline #36: Violated High · Score: -12.8
Guideline #37: Adhered High · Score: 12.8
Guideline #38: Violated Low · Score: -6.4
Guideline #39: Issue Resolved · Score: 12.8
Guideline #40: Adhered High · Score: 12.8
Guideline #41: Not Applicable · Score: 0.0
Guideline #42: Violated High · Score: -5.1
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Shipping, Returns, and Gifting

7 Guidelines · Score: -21.7

“Broken” Performance
Guideline #43: Violated High · Score: -12.8
Guideline #44: Not Applicable · Score: 0.0
Guideline #45: Violated Low · Score: -8.9
Guideline #46: Not Applicable · Score: 0.0
Guideline #47: Adhered High · Score: 7.7
Guideline #48: Violated High · Score: -7.7
Guideline #49: Not Applicable · Score: 0.0
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Product Variations

9 Guidelines · Score: 5.1

Guideline #50: Violated High · Score: -17.9
Guideline #51: Violated High · Score: -12.8
Guideline #52: Adhered High · Score: 12.8
Guideline #53: Issue Resolved · Score: 12.8
Guideline #54: Not Applicable · Score: 0.0
Guideline #55: Not Applicable · Score: 0.0
Guideline #56: Issue Resolved · Score: 5.1
Guideline #57: Not Applicable · Score: 0.0
Guideline #58: Adhered High · Score: 5.1
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Product Descriptions

7 Guidelines · Score: 61.3

Guideline #59: Adhered High · Score: 17.9
Guideline #60: Adhered High · Score: 17.9
Guideline #61: Not Applicable · Score: 0.0
Guideline #62: Adhered High · Score: 12.8
Guideline #63: Not Applicable · Score: 0.0
Guideline #64: Adhered High · Score: 12.8
Guideline #65: Not Applicable · Score: 0.0
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Specifications Sheet

5 Guidelines · Score: 12.8

Guideline #66: Adhered High · Score: 17.9
Guideline #67: Violated High · Score: -12.8
Guideline #68: Violated High · Score: -12.8
Guideline #69: Adhered High · Score: 12.8
Guideline #70: Adhered High · Score: 7.7
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User Reviews

13 Guidelines · Score: -76.7

“Broken” Performance
Guideline #71: Adhered High · Score: 17.9
Guideline #72: Violated High · Score: -17.9
Guideline #73: Violated High · Score: -20.4
Guideline #74: Not Applicable · Score: 0.0
Guideline #75: Violated High · Score: -12.8
Guideline #76: Violated High · Score: -12.8
Guideline #77: Not Applicable · Score: 0.0
Guideline #78: Violated High · Score: -12.8
Guideline #79: Violated High · Score: -12.8
Guideline #80: Violated High · Score: -12.8
Guideline #81: Violated High · Score: -12.8
Guideline #82: Adhered High · Score: 7.7
Guideline #83: Adhered High · Score: 12.8
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Auxiliary Content

5 Guidelines · Score: -1.3

Guideline #84: Violated Low · Score: -8.9
Guideline #85: Violated High · Score: -15.3
Guideline #86: Adhered High · Score: 12.8
Guideline #87: Not Applicable · Score: 0.0
Guideline #88: Adhered High · Score: 10.2
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Cross-Sells & Cross-Navigation

10 Guidelines · Score: 21.7

Guideline #89: Adhered High · Score: 12.8
Guideline #90: Violated High · Score: -17.9
Guideline #91: Adhered Low · Score: 6.4
Guideline #92: Adhered Low · Score: 6.4
Guideline #93: Violated High · Score: -12.8
Guideline #94: Adhered Low · Score: 6.4
Guideline #95: Not Applicable · Score: 0.0
Guideline #96: Issue Resolved · Score: 15.3
Guideline #97: Not Applicable · Score: 0.0
Guideline #98: Adhered High · Score: 5.1
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All 60 sites were benchmarked across the 98 guidelines from the Product Page usability study. During our evaluation, the product page implementation at Argos adhered to 49 usability guidelines, violated 26, and scored neutral on 0 occasions, while a remaining 23 guidelines weren’t applicable.

See methodology to read up on the evaluation criteria and scoring algorithm.

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Industry Comparison: Mass Merchant

Overall Argos ranks 37 when comparing their product page design and UX performance against the 59 other major e-commerce sites in the benchmark, and ranks 10 in the Mass Merchant industry.

Poor
Acceptable
Good

5. Sears

6. Etsy

7. Costco

8. Amazon

9. Tesco

10. Argos

11. Overstock

12. Macy's

13. Walmart

14. Kohl's

15. Target

16. Debenhams

17. Rakuten

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