Baymard: 2022 and 2023

With the end of 2022 nearing, here’s an overview of everything we’ve been working on, as well as what we have planned for 2023:

  • Baymard’s 10 most popular UX research articles in 2022
  • The 5 new UX research studies added in 2022: Travel Accommodations, Groceries, Consumables Subscription Services, Meal Kits Subscriptions, and Takeout & Food Delivery
  • 10 new UX benchmarks added
  • 10 new team members & hiring
  • What new UX research we have planned for 2023

The 10 most popular articles were the following:

New UX Research Studies Published in 2022

In 2022 we’ve conducted and published 20,000 hours of new UX research. The 5 most significant UX research studies added during 2022 included the following:

1) New “Travel Accommodations” Research Study

This research focuses on “Travel Accommodations” websites and included test sites from Online Travel Agencies (, Expedia and, Large-Brand Hotel Chains (Best Western, IHG, Hilton, Hyatt, Marriott and Shangri-La), Small Boutique Hotels (The Artezen Hotel,, NobleDEN Hotel, The Nolitan Hotel, Prince Akatoki London, Sixty LES Hotel, and The Sohotel), and Whole Property Rentals (Airbnb, Kid & Coe, Plum Guide, Sonder, TurnKey, and Vrbo).

See the findings from our Travel Accommodations research study or explore our travel UXarticles:

2) New “Groceries” Research Study

This research includes test sites from online e-commerce Grocery websites and includes test sites from individual grocery store sites and apps (Amazon Whole Foods, Walmart, Target, Aldi, FreshDirect, Albertsons, Sainsbury, Ocado, and Peapod) and aggregate third-party grocery delivery sites and apps (Instacart and Shipt).

See the findings from our Online Grocery research study or explore our articles:

3) New “Consumables Subscription Services” Research Study

This research includes test sites from “Consumables Subscription Services” websites offering product subscriptions (Rent the Runway, Dollar Shave Club, Birchbox, Book of the Month, BarkBox, Bespoke Post, and KiwiCo) and Grocery & Food Box Subscriptions (Imperfect Foods, Hungryroot, Farm To People, ButcherBox, Crowd Cow, Oceanbox, and Sea to Table).

See the findings from our Consumables Subscription Services research study or explore our articles:

4) New “Meal Kits Subscriptions” Research Study

This research includes test sites from “Meal Kit” websites including Able & Cole, Blue Apron, Dinnerly, Gobble, Gousto, Green Chef, HelloFresh, Home Chef, Marley Spoon, Purple Carrot, and Sunbasket.

See the findings from our Meal Kits research study or explore our articles:

5) New “Takeout and Food Delivery” Research Study

This research includes test sites from restaurant-to-consumer food delivery (Starbucks, Chipotle, KFC, Burger King, McDonalds, Domino’s, and Panera Bread) and platform-to-consumer food delivery (Doordash, Uber Eats, Just Eat, and Deliveroo).

See the findings from our Online Food Delivery research study or explore our articles:

10 New UX Benchmarks Published in 2022

In 2022 we also conducted 10 new UX benchmarks, adding 39,000+ new best-practice and worst-practice examples illustrating how leading sites stack up against the 650+ UX guidelines available in Baymard Premium.

You can browse parts of this dataset for free in our public E-Commerce UX Benchmark and in the Page Design tool.

You can see the 10 new UX benchmarks in detail here:

10 New Team Members and Hiring

In 2022 we welcomed 10 new colleagues to Baymard, all highly dedicated to the UX field — and we have more hiring plans for 2023.

If you want to join Baymard in 2023, then sign up for our job email alert to get notified when Baymard is hiring (max 4 emails per year).

First Half of 2023

Looking ahead to the first half of 2023, we’re

  • Finalizing 2 new UX research projects in early 2023 on “Tours and Experience Bookings” and “Vitamins and Supplements”

  • Overhauling our existing core UX research with new test data & findings: Homepage and Category Navigation, Product Lists and Filtering, Search, and Cart and Checkout

  • Ramping up 3 new UX research studies planned for publication Q2–Q3 2023 on B2B: Electronics Components, Apparel & Accessories, and Housewares & Furniture

  • New UX benchmarks on Homepage & Category UX, Product Lists & Filtering UX, Mobile Web Customer Accounts, ISP websites, Mobile Apps, Automotive Parts & Specialty, Home & Hardware, and Insurance.

Tip: You can see a full breakdown of all changes on our Roadmap & Changelog page, or subscribe to our Quarterly Newsletter to get 4 emails per year summarizing what new UX research we’ve released.

We’re looking forward to 2023.

Christian, Jamie, and the entire Baymard team

Authored by Christian Holst on December 21, 2022

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