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Top 1% E-Commerce UX Awards — 2023 WINNERS

As 2023 comes to a close, at Baymard we’re awarding the companies with the top 1% UX performance across 18 industries, as well as the top 1% for theme and platform (e.g. top 1% checkout UX performance, top 1% mobile e-commerce UX performance, etc.).

We want to recognize and congratulate this year’s winners for delivering great digital experiences to their end-users and hope they will be an inspiration for others.

You can explore the case studies for each of the winning sites in the UX benchmark.

The Top 1% E-Commerce UX Award Winners for 2023 Are:

The winners are selected from among the 234 top-grossing US and European e-commerce sites in our UX database. The award is based on more than 215,000 weighted UX performance scores in the database. Each of the 234 websites has been manually benchmarked using 500-680 weighted UX guidelines — a process that has required more than 10,000 hours of UX auditing work (more on methodology).

In some instances, there are multiple winners within a category because they all have a top 1% UX performance.

The Top 1% E-Commerce UX Award winners for 2023 are:

  • Ace Hardware
    Top 1% UX performance within the Home & Hardware industry (mobile)

  • Adidas
    Top 1% UX performance within the Apparel & Accessories Industry (desktop) and Top 1% UX performance in Cart & Checkout (desktop)

  • Albertsons
    Top 1% UX performance within the Online Grocery industry (desktop)

  • Allegro Medical
    Top 1% UX performance within the B2B Medical & Pharma industry (desktop)

  • Amazon
    Top 1% UX performance within the Mass Merchants Industry (app) and Top 1% UX performance in Product Page (app)

  • ASOS
    Top 1% UX performance overall within the Apparel & Accessories Industry and Top 1% UX performance overall on mobile

  • AT&T
    Top 1% UX performance within the Internet Service Providers industry (desktop)

  • AXA UK
    Top 1% UX performance overall within the Insurance industry

  • Bang & Olufsen
    Top 1% UX performance in Homepage & Category Navigation (desktop & mobile)

  • Best Buy
    Top 1% UX performance in On-Site Search (desktop)

  • Booking.com
    Top 1% UX performance overall within the Travel & Accommodations industry

  • Build.com
    Top 1% UX performance within the Home & Hardware Industry (desktop) and Top 1% UX performance in Product List & Filtering (desktop)

  • CarParts.com
    Top 1% UX performance overall within the Automotive Parts & Specialty Industry and Top 1% UX performance in Cart & Checkout (desktop)

  • Chewy
    Top 1% UX performance within the Pets & Hobbies industry (mobile)

  • Crate & Barrel
    Top 1% UX performance in Cart & Checkout (desktop) and Top 1% UX performance in Accounts & Self-Service (mobile)

  • Crutchfield
    Top 1% UX performance overall within the Electronics & Office Industry and Top 1% UX performance overall on desktop

  • Dropbox
    Top 1% UX performance within the Digital Subscriptions & SaaS industry (desktop)

  • Etsy
    Top 1% UX performance in Cart & Checkout (desktop)

  • Expedia
    Top 1% UX performance overall within the Travel & Accommodations industry

  • Firebase
    Top 1% UX performance within the Digital Subscriptions & SaaS industry (desktop)

  • Gousto
    Top 1% UX performance overall within the Meal Kit Subscription industry

  • Grainger
    Top 1% UX performance within the Home & Hardware Industry (mobile) and Top 1% UX performance in On-Site Search (mobile)

  • Gucci
    Top 1% UX performance within the Apparel & Accessories industry (desktop)

  • L.L. Bean
    Top 1% UX performance overall within the Apparel & Accessories Industry and Top 1% UX performance overall on mobile

  • Louis Vuitton
    Top 1% UX performance in Product Page (desktop)

  • Lowe’s
    Top 1% UX performance within the Home & Hardware Industry (desktop) and Top 1% UX performance in On-Site Search (mobile & app)

  • Much Better Adventures
    Top 1% UX performance overall within the Travel Tours & Experience Booking industry

  • Musician’s Friend
    Top 1% UX performance within the Pets & Hobbies industry (desktop)

  • MyToys.de
    Top 1% UX performance within the Toys & Crafts industry (desktop)

  • Nordstrom
    Top 1% UX performance overall within the Apparel & Accessories Industry and Top 1% UX performance in Cart & Checkout (desktop)

  • Progressive
    Top 1% UX performance within the Insurance industry (mobile)

  • REI
    Top 1% UX performance overall within the Sports Gear & Equipment Industry and Top 1% UX performance overall on mobile

  • Revzilla
    Top 1% UX performance within the Automotive Parts & Specialty industry (mobile)

  • Sephora
    Top 1% UX performance overall within the Health & Beauty Industry and Top 1% UX performance in On-Site Search, Product Page & Checkout (app)

  • Slack
    Top 1% UX performance within the Digital Subscriptions & SaaS industry (mobile)

  • Smyths
    Top 1% UX performance within the Toys & Crafts industry (mobile)

  • Target
    Top 1% UX performance in On-Site Search (app)

  • Van Cleef & Arpels
    Top 1% UX performance in Homepage & Category Navigation (desktop)

  • Victoria’s Secret
    Top 1% UX performance in Cart & Checkout (mobile)

  • Walmart
    Top 1% UX performance within the Mass Merchants industry (desktop)

  • Wayfair
    Top 1% UX performance within the Houseware & Furnishing Industry (desktop & app) and Top 1% UX performance overall on app

You can explore the case studies for each of the winning sites in the UX benchmark.

Getting access: our research findings are available in the 650+ UX guidelines in Baymard Premium – get full access to learn how to create a “State of the Art” e-commerce user experience.

If you want to know how your desktop site, mobile site, or app performs and compares, then learn more about having Baymard conduct a UX Audit of your site or app.

Authored by Christian Holst on December 5, 2023

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