Aug 19, 2026
The Hidden Cost of Bad UX: How Much Revenue Are You Leaving on the Table?
How much revenue is your site losing each month because of unnecessary UX friction? Find out what you could recover with Baymard's Opportunity Sizing Calculator.
UX Blog
Learn UX basics, the latest Baymard news, and discover UX/UI best practices across ecommerce and more, all grounded in thousands of hours of usability testing.
Articles (19)
Jun 30, 2026
Time is Money: How Pre-Validated UX Research Protects Your Resources & Budget
Discover how pre-validated UX research protects your budget and resources. Find out how you can realize net savings of 715% or more.
Mar 10, 2026
UX-Ray for Figma: Align Your Designs with Research-Backed UX Best Practices
UX-Ray for Figma by Baymard helps you identify UX issues directly where you work.
Feb 5, 2026
2026 Progress: Instant UX Analysis of Your Site Now Across 209 UX Parameters (Still 95% Accuracy Rate)
UX-Ray has reached a new milestone in automated UX insights and can now audit your website and designs across 209 research-backed UX heuristics.
Jan 27, 2026
2 New UX Research Studies in 2025
With the start of the new year, let’s take a look at what we accomplished in 2025 and where we’ll be focusing our efforts in 2026.
Dec 16, 2025
The Baymard Ecommerce UX Awards 2025 - Recognizing the Top 1% of Sites
As 2025 comes to a close, we’re showcasing the top 1% of ecommerce sites in the Baymard Ecommerce UX Awards 2025. View the list of this year's winners. #ecommerceuxawards
Nov 4, 2025
Introducing a New Baymard Research Focus: Quantitative Insights
Baymard is providing new Quantitative Insights based on large-scale surveys of ecommerce users — see how they apply to your UX needs.
Sep 25, 2025
UX-Ray 2.0: Research-Backed UX To-Do List in Minutes
With our newest update to UX-Ray, you can scan your site and get a prioritized, research-backed UX to-do list in minutes. Try it for free today!
May 20, 2025
UX-Ray 1.0 - Get Instant UX Analysis for Any Ecom Site
Scan any site and get instant UX analysis with our new AI-powered feature UX-Ray based on Baymard’s research. Sign up and try for free today!
Mar 12, 2025
UX-Query - Get Instant Answers to Any UX Question
Get instant answers to any UX question with UX-Query, our AI-powered search assistant. Sign and try for free today!
Feb 11, 2025
Baymard’s New Free Plan — Get Instant Access to Premium UX Research
We’re excited to introduce our brand-new Free Plan, giving you instant access to industry-leading UX research, completely free. Sign up today.
Dec 18, 2024
Core Theme Research Renewed
With the end of 2024 rapidly approaching, let’s take a look at what we worked on in 2024 and where we’ll be focusing our efforts in 2025.
Dec 10, 2024
Top 1% E-Commerce UX Awards — 2024 WINNERS
As 2024 comes to a close, Baymard is again awarding the companies with the top 1% UX performance across 18 industries. See the Top 1% E-Commerce UX Award winners. #ecommerceuxawards
Nov 27, 2024
The New Baymard Figma Plugin: Add UX Best Practice Cards to Any Figma Project
Instantly add UX Best Practice Cards to any Figma or FigJam project. Showcasing the value of your design decisions and managing stakeholders has never been easier.
Oct 22, 2024
150,000+ Hours of Research Condensed Into Weekly Bitesized UX Videos: Find Us on YouTube
The official Baymard Institute YouTube channel is now live. Head over and explore a range of bitesized videos that draw from over 150,000 hours of deep UX research. Subscribe today!
Dec 20, 2023
Baymard’s 10 Most Popular UX Research Articles in 2023
Baymard 2023 & 2024 plans: 10 most popular UX articles in 2023, 4 new research studies, and 14 new UX benchmarks, along with our research plans for 2024.
Dec 5, 2023
Top 1% E-Commerce UX Awards — 2023 WINNERS
As 2023 comes to a close, at Baymard we’re awarding the companies with the top 1% UX performance across 18 industries, as well as the top 1% for theme and platform. See the Top 1% E-Commerce UX Award winners. #ecommerce-ux-awards
Jun 13, 2023
New Online UX Training Platform with 3 Different UX Degrees — All Based on Baymard’s Extensive UX Research
A new self-paced UX training & UX certification platform based on Baymard’s 110,000+ hours of UX research. There are 3 levels of difficulty for all courses and degrees.
Dec 21, 2022
Baymard: 2022 and 2023
Baymard Institute 2022: 10 most popular UX articles in 2022, the new 5 new research studies, and the 10 new UX benchmarks we've published in 2022, along with the research plans for 2023
Showing 19 of 19
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