As 2024 comes to a close, Baymard is again awarding the companies with the top 1% UX performance across 18 industries, as well as the top 1% for theme and platform (e.g. Top 1% Cart & Checkout UX performance, etc.).
This year we’ve expanded the pool of award candidates, by including both public benchmark companies and select UX Audit clients if they performed as well or better than the benchmark sites.
Each of the 400+ e-commerce websites considered for a UX Award has been manually rated using 500+ UX guidelines; a process that requires more than 20,000 hours of UX auditing work (more on methodology).
The Top 1% E-Commerce UX Award Winners for 2024
Winners are selected from among Baymard’s comprehensive UX benchmark and UX Audit client databases and are based on more than 275,000+ weighted UX performance scores.
Only those sites with a top 1% performance or an exceptional UX performance rating are given the award.
In some instances, there are multiple winners within a category because they all have a top 1% UX performance rating.
The Top 1% E-Commerce UX Award winners for 2024 are:
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Air France-KLM
Top 1% UX performance in Homepage & Category (desktop) and Top 1% UX performance in Homepage & Category (mobile) -
Airbnb
Top 1% UX performance within the Travel Accommodations industry (desktop) -
Aldi
Top 1% UX performance in Homepage & Category (desktop) -
Amazon
Top 1% UX performance in On-Site Search (app) and Top 1% UX performance in Product Page (app) -
American Trucks
Top 1% UX performance overall on desktop -
Apple Store
Top 1% UX performance in Homepage & Category (mobile) -
ASOS
Top 1% UX performance in Site-Wide Features (app) -
Autodesk
Top 1% UX performance overall on desktop -
B&H Photo
Top 1% UX performance overall on desktop -
Bang & Olufsen
Top 1% UX performance in Homepage & Category (desktop) -
Best Buy
Top 1% UX performance in Cart & Checkout (app) -
Booking.com
Top 1% UX performance within the Travel Accommodations industry (mobile) -
Bose
Top 1% UX performance in Homepage & Category (desktop) and Top 1% UX performance in Cart & Checkout (desktop) -
Brooklinen
Top 1% UX performance in Homepage & Category (desktop) -
Build.com
Top 1% UX performance in Homepage & Category (desktop) -
Crate & Barrel
Top 1% UX performance overall on desktop and Top 1% UX performance within the Furniture & Home Decor industry -
Crutchfield
Top 1% UX performance overall on desktop and Top 1% UX performance overall on mobile -
DoorDash
Top 1% UX performance within the Food Delivery & Takeout industry (app) -
Dyson
Top 1% UX performance in Homepage & Category (desktop) -
Etsy
Top 1% UX performance in Homepage & Category (desktop) -
FireBase
Top 1% UX performance within the Digital Subscriptions & SaaS industry (mobile) -
Free Fly
Top 1% UX performance in Product Page (mobile) -
Heine.de
Top 1% UX performance overall on desktop -
Holland & Barrett
Top 1% UX performance overall on desktop and Top 1% UX performance overall on mobile -
Holley
Top 1% UX performance overall on desktop and Top 1% UX performance overall on mobile -
Home Depot
Top 1% UX performance in Order Tracking & Returns (desktop) -
HP Australia
Top 1% UX performance in Product Lists & Filtering (desktop) and Top 1% UX performance in Product Lists & Filtering (mobile) -
iHerb
Top 1% UX performance within the Vitamins & Supplements industry (desktop) -
IKEA
Top 1% UX performance in Site-Wide Features (desktop) -
IONOS
Top 1% UX performance in Site-Wide Features (mobile) -
Jimmy Choo
Top 1% UX performance within the Luxury Goods industry (desktop) and Top 1% UX performance within the Luxury Goods industry (mobile) -
John Lewis
Top 1% UX performance within the Mass Merchants industry (desktop) -
Kate Somerville
Top 1% UX performance in Product Lists & Filtering (mobile) -
Kayak
Top 1% UX performance within the Travel Accommodations industry (desktop) and Top 1% UX performance within the Travel Accommodations industry (mobile) -
KFC
Top 1% UX performance within the Food Delivery & Takeout industry (mobile) -
KJUS
Top 1% UX performance in Homepage & Category (desktop) -
Living Spaces
Top 1% UX performance within the Furniture & Home Decor industry (desktop) and Top 1% UX performance within the Furniture & Home Decor industry (mobile) -
Lowe’s
Top 1% UX performance overall on desktop -
Lowe’s Pro
Top 1% UX performance overall on desktop -
lululemon NA
Top 1% UX performance overall on desktop and Top 1% UX performance overall on mobile -
lululemon UK
Top 1% UX performance overall on desktop and Top 1% UX performance overall on mobile -
Macy’s
Top 1% UX performance overall on desktop -
Netflix
Top 1% UX performance within the Digital Subscriptions & SaaS industry (mobile) -
NETGEAR
Top 1% UX performance in Product Page (desktop) -
Nisbets
Top 1% UX performance in Customer Accounts (desktop) -
Northern Tool
Top 1% UX performance in Customer Accounts (desktop) -
Pitchup.com
Top 1% UX performance within the Travel Accommodations industry (desktop) and Top 1% UX performance within the Travel Accommodations industry (mobile) -
Rituals
Top 1% UX performance in Customer Accounts (desktop) -
Sephora
Top 1% UX performance in Cart & Checkout (app) -
Slack
Top 1% UX performance within the Digital Subscriptions & SaaS industry (mobile) -
Stokke
Top 1% UX performance in Homepage & Category (desktop) -
Target
Top 1% UX performance within the Mass Merchant industry (mobile) and Top 1% UX performance within the Mass Merchant industry (app) -
Tesco
Top 1% UX performance in Homepage & Category (desktop) -
Victoria’s Secret
Top 1% UX performance overall on mobile -
Vitamin World
Top 1% UX performance in Site-Wide Features (mobile) -
Walmart
Top 1% UX performance within the Mass Merchant industry (desktop) -
Wayfair
Top 1% UX performance overall on app and Top 1% UX performance within the Furniture & Home Decor industry -
Williams Sonoma
Top 1% UX performance in Product Page (mobile) -
Zalando
Top 1% UX performance overall on desktop -
Zendesk
Top 1% UX performance within the Digital Subscriptions & SaaS industry (desktop)
You can explore the case studies for each of the public benchmark winning sites in the UX benchmark. (UX Audit client data remains confidential per Baymard’s agreements with these organizations.)
We congratulate this year’s winners for delivering best-in-class digital experiences to their end-users and hope they will inspire other companies to do the same.
