Top 1% E-Commerce UX Awards — 2024 WINNERS

As 2024 comes to a close, Baymard is again awarding the companies with the top 1% UX performance across 18 industries, as well as the top 1% for theme and platform (e.g. Top 1% Cart & Checkout UX performance, etc.).

This year we’ve expanded the pool of award candidates, by including both public benchmark companies and select UX Audit clients if they performed as well or better than the benchmark sites.

Each of the 400+ e-commerce websites considered for a UX Award has been manually rated using 500+ UX guidelines; a process that requires more than 20,000 hours of UX auditing work (more on methodology).

The Top 1% E-Commerce UX Award Winners for 2024

Winners are selected from among Baymard’s comprehensive UX benchmark and UX Audit client databases and are based on more than 275,000+ weighted UX performance scores.

Only those sites with a top 1% performance or an exceptional UX performance rating are given the award.

In some instances, there are multiple winners within a category because they all have a top 1% UX performance rating.

The Top 1% E-Commerce UX Award winners for 2024 are:

• Air France-KLM
  Top 1% UX performance in Homepage & Category (desktop) and Top 1% UX performance in Homepage & Category (mobile)
• Airbnb
  Top 1% UX performance within the Travel Accommodations industry (desktop)
• Aldi
  Top 1% UX performance in Homepage & Category (desktop)
• Amazon
  Top 1% UX performance in On-Site Search (app) and Top 1% UX performance in Product Page (app)
• American Trucks
  Top 1% UX performance overall on desktop
• Apple Store
  Top 1% UX performance in Homepage & Category (mobile)
• ASOS
  Top 1% UX performance in Site-Wide Features (app)
• Autodesk
  Top 1% UX performance overall on desktop
• B&H Photo
  Top 1% UX performance overall on desktop
• Bang & Olufsen
  Top 1% UX performance in Homepage & Category (desktop)
• Best Buy
  Top 1% UX performance in Cart & Checkout (app)
• Booking.com
  Top 1% UX performance within the Travel Accommodations industry (mobile)
• Bose
  Top 1% UX performance in Homepage & Category (desktop) and Top 1% UX performance in Cart & Checkout (desktop)
• Brooklinen
  Top 1% UX performance in Homepage & Category (desktop)
• Build.com
  Top 1% UX performance in Cart & Checkout (desktop)
• Crate & Barrel
  Top 1% UX performance overall on desktop and Top 1% UX performance within the Furniture & Home Decor industry
• Crutchfield
  Top 1% UX performance overall on desktop and Top 1% UX performance overall on mobile
• DoorDash
  Top 1% UX performance within the Food Delivery & Takeout industry (app)
• Dyson
  Top 1% UX performance in Homepage & Category (desktop)
• Etsy
  Top 1% UX performance in Homepage & Category (desktop)
• FireBase
  Top 1% UX performance within the Digital Subscriptions & SaaS industry (mobile)
• Free Fly
  Top 1% UX performance in Product Page (mobile)
• Heine.de
  Top 1% UX performance overall on desktop
• Holland & Barrett
  Top 1% UX performance overall on desktop and Top 1% UX performance overall on mobile
• Holley
  Top 1% UX performance overall on desktop and Top 1% UX performance overall on mobile
• Home Depot
  Top 1% UX performance in Order Tracking & Returns (desktop)
• HP Australia
  Top 1% UX performance in Product Lists & Filtering (desktop) and Top 1% UX performance in Product Lists & Filtering (mobile)
• iHerb
  Top 1% UX performance within the Vitamins & Supplements industry (desktop)
• IKEA
  Top 1% UX performance in Site-Wide Features (desktop)
• IONOS
  Top 1% UX performance in Site-Wide Features (mobile)
• Jimmy Choo
  Top 1% UX performance within the Luxury Goods industry (desktop) and Top 1% UX performance within the Luxury Goods industry (mobile)
• John Lewis
  Top 1% UX performance within the Mass Merchants industry (desktop)
• Kate Somerville
  Top 1% UX performance in Product Lists & Filtering (mobile)
• Kayak
  Top 1% UX performance within the Travel Accommodations industry (desktop) and Top 1% UX performance within the Travel Accommodations industry (mobile)
• KFC
  Top 1% UX performance within the Food Delivery & Takeout industry (mobile)
• KJUS
  Top 1% UX performance in Homepage & Category (desktop)
• Living Spaces
  Top 1% UX performance within the Furniture & Home Decor industry (desktop) and Top 1% UX performance within the Furniture & Home Decor industry (mobile)
• Lowe's
  Top 1% UX performance overall on desktop
• Lowe's Pro
  Top 1% UX performance overall on desktop
• lululemon NA
  Top 1% UX performance overall on desktop and Top 1% UX performance overall on mobile
• lululemon UK
  Top 1% UX performance overall on desktop and Top 1% UX performance overall on mobile
• Macy’s
  Top 1% UX performance overall on desktop
• Netflix
  Top 1% UX performance within the Digital Subscriptions & SaaS industry (mobile)
• NETGEAR
  Top 1% UX performance in Product Page (desktop)
• Nisbets
  Top 1% UX performance in Customer Accounts (desktop)
• Northern Tool
  Top 1% UX performance in Customer Accounts (desktop)
• Pitchup.com
  Top 1% UX performance within the Travel Accommodations industry (desktop) and Top 1% UX performance within the Travel Accommodations industry (mobile)
• Rituals
  Top 1% UX performance in Customer Accounts (desktop)
• Sephora
  Top 1% UX performance in Cart & Checkout (app)
• Slack
  Top 1% UX performance within the Digital Subscriptions & SaaS industry (mobile)
• Stokke
  Top 1% UX performance in Homepage & Category (desktop)
• Target
  Top 1% UX performance within the Mass Merchant industry (mobile) and Top 1% UX performance within the Mass Merchant industry (app)
• Tesco
  Top 1% UX performance in Homepage & Category (desktop)
• Victoria's Secret
  Top 1% UX performance overall on mobile
• Vitamin World
  Top 1% UX performance in Site-Wide Features (mobile)
• Walmart
  Top 1% UX performance within the Mass Merchant industry (desktop)
• Wayfair
  Top 1% UX performance overall on app and Top 1% UX performance within the Furniture & Home Decor industry
• Williams Sonoma
  Top 1% UX performance in Product Page (mobile)
• Zalando
  Top 1% UX performance overall on desktop
• Zendesk
  Top 1% UX performance within the Digital Subscriptions & SaaS industry (desktop)

You can explore the case studies for each of the public benchmark winning sites in the UX benchmark. (UX Audit client data remains confidential per Baymard’s agreements with these organizations.)

We congratulate this year’s winners for delivering best-in-class digital experiences to their end-users and hope they will inspire other companies to do the same.