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Best Buy’s Checkout UX

This is a usability benchmark of the checkout experience of Best Buy and 99 other sites. The overall performance of Best Buy is poor.

Some of Best Buy's biggest checkout usability issues are due to mediocre Layout, poor Navigation, and broken Focus.

Rank: #87 of 100

Usability Score: 103

URL: bestbuy.com

Reviewer: Jamie Appleseed

Poor
Acceptable
Good

Overall Checkout UX Performance

63 Guidelines · Score: 103

Data Input

15 Guidelines · Score: -117.8

“Broken” Performance
Guideline #1: Violated High · Score: -58.9
Guideline #2: Violated High · Score: -44.2
Guideline #3: Violated Low · Score: -22.1
Guideline #4: Adhered High · Score: 44.2
Guideline #5: Violated Low · Score: -14.7
Guideline #6: Violated High · Score: -29.5
Guideline #7: Neutral · Score: 0.0
Guideline #8: Issue Resolved · Score: 22.1
Guideline #9: Violated High · Score: -22.1
Guideline #10: Violated High · Score: -22.1
Guideline #11: Violated High · Score: -14.7
Guideline #12: Adhered High · Score: 14.7
Guideline #13: Not Applicable · Score: 0.0
Guideline #14: Issue Resolved · Score: 14.7
Guideline #15: Adhered High · Score: 14.7
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Copywriting

8 Guidelines · Score: 44.2

Guideline #16: Violated Low · Score: -29.5
Guideline #17: Adhered Low · Score: 22.1
Guideline #18: Violated High · Score: -44.2
Guideline #19: Adhered High · Score: 36.8
Guideline #20: Adhered High · Score: 36.8
Guideline #21: Adhered High · Score: 29.5
Guideline #22: Violated High · Score: -14.7
Guideline #23: Adhered Low · Score: 7.4
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Layout

15 Guidelines · Score: 77.3

Guideline #24: Adhered Low · Score: 25.8
Guideline #25: Neutral · Score: 0.0
Guideline #26: Adhered High · Score: 51.5
Guideline #27: Adhered High · Score: 36.8
Guideline #28: Violated High · Score: -36.8
Guideline #29: Issue Resolved · Score: 36.8
Guideline #30: Violated High · Score: -44.2
Guideline #31: Violated Low · Score: -11.0
Guideline #32: Adhered Low · Score: 11.0
Guideline #33: Adhered High · Score: 22.1
Guideline #34: Violated High · Score: -22.1
Guideline #35: Violated Low · Score: -7.4
Guideline #36: Adhered High · Score: 14.7
Guideline #37: Neutral · Score: 0.0
Guideline #38: Neutral · Score: 0.0
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Navigation

8 Guidelines · Score: 14.7

Guideline #39: Issue Resolved · Score: 44.2
Guideline #40: Violated Low · Score: -22.1
Guideline #41: Issue Resolved · Score: 44.2
Guideline #42: Violated High · Score: -36.8
Guideline #43: Adhered High · Score: 29.5
Guideline #44: Violated Low · Score: -14.7
Guideline #45: Violated High · Score: -22.1
Guideline #46: Violated Low · Score: -7.4
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Flow

7 Guidelines · Score: 58.9

Guideline #47: Adhered High · Score: 51.5
Guideline #48: Adhered Low · Score: 25.8
Guideline #49: Violated High · Score: -51.5
Guideline #50: Adhered Low · Score: 18.4
Guideline #51: Adhered Low · Score: 14.7
Guideline #52: Violated High · Score: -29.5
Guideline #53: Issue Resolved · Score: 29.5
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Focus

10 Guidelines · Score: 25.8

“Broken” Performance
Guideline #54: Adhered High · Score: 58.9
Guideline #55: Violated High · Score: -58.9
Guideline #56: Violated Low · Score: -18.4
Guideline #57: Violated High · Score: -36.8
Guideline #58: Violated High · Score: -36.8
Guideline #59: Issue Resolved · Score: 36.8
Guideline #60: Issue Resolved · Score: 36.8
Guideline #61: Issue Resolved · Score: 29.5
Guideline #62: Not Applicable · Score: 0.0
Guideline #63: Adhered High · Score: 14.7
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All 100 sites were benchmarked across the 63 guidelines from the E-Commerce Checkout usability study. During our evaluation, Best Buy’s checkout process adhered to 30 usability guidelines, violated 27, and scored neutral on 4 occasions, while a remaining 2 guidelines weren’t applicable.

See methodology to read up on the evaluation criteria and scoring algorithm.

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Industry Comparison: Electronics

Overall Best Buy ranks 87 when comparing their checkout UX performance against the 99 other major US e-commerce sites in the benchmark, and ranks 11 in the Electronics industry.

Poor
Acceptable
Good

3. Apple

4. J&R

6. HP

7. Dell

8. Zones

9. CDW

10. Sony

11. Best Buy

13. PC Mall

“Broken” Performance

14. Newegg

“Broken” Performance
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