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L.L. Bean’s Product List UX

This is a usability benchmark of the product list, filtering and sorting experience of L.L. Bean and 49 other sites. The overall performance of L.L. Bean is decent.

For instance, L.L. Bean's product listings have state of the art Product Thumbnails and Scope & Logic yet suffer from broken What Information to Include and Hover & Hit Areas.

Rank: #2 of 50

Usability Score: 642

URL: llbean.com

Reviewer: Thomas Grønne

Poor
Acceptable
Good

Overall Product List UX Performance

93 Guidelines · Score: 642

List Layout

6 Guidelines · Score: 84.6

Guideline #1: Not Applicable · Score: 0.0
Guideline #2: Adhered High · Score: 31.7
Guideline #3: Adhered High · Score: 26.4
Guideline #4: Adhered High · Score: 26.4
Guideline #5: Not Applicable · Score: 0.0
Guideline #6: Not Applicable · Score: 0.0
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Loading Products

5 Guidelines · Score: 111.0

“State of the Art” Performance
Guideline #7: Adhered High · Score: 31.7
Guideline #8: Adhered High · Score: 31.7
Guideline #9: Adhered High · Score: 15.9
Guideline #10: Issue Resolved · Score: 31.7
Guideline #11: Not Applicable · Score: 0.0
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What Information to Include

8 Guidelines · Score: 34.4

“Broken” Performance
Guideline #12: Adhered High · Score: 42.3
Guideline #13: Not Applicable · Score: 0.0
Guideline #14: Violated High · Score: -37.0
Guideline #15: Violated High · Score: -31.7
Guideline #16: Adhered High · Score: 31.7
Guideline #17: Adhered Low · Score: 13.2
Guideline #18: Adhered High · Score: 15.9
Guideline #19: Not Applicable · Score: 0.0
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User Interface

5 Guidelines · Score: 44.9

Guideline #20: Adhered Low · Score: 18.5
Guideline #21: Not Applicable · Score: 0.0
Guideline #22: Violated High · Score: -26.4
Guideline #23: Adhered High · Score: 26.4
Guideline #24: Adhered High · Score: 26.4
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Product Thumbnails

8 Guidelines · Score: 116.3

“State of the Art” Performance
Guideline #25: Adhered High · Score: 37.0
Guideline #26: Adhered High · Score: 37.0
Guideline #27: Not Applicable · Score: 0.0
Guideline #28: Not Applicable · Score: 0.0
Guideline #29: Neutral · Score: 0.0
Guideline #30: Not Applicable · Score: 0.0
Guideline #31: Adhered High · Score: 21.1
Guideline #32: Adhered High · Score: 21.1
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Hover & Hit Areas

5 Guidelines · Score: -79.3

“Broken” Performance
Guideline #33: Violated Low · Score: -13.2
Guideline #34: Violated High · Score: -26.4
Guideline #35: Violated High · Score: -31.7
Guideline #36: Violated Low · Score: -7.9
Guideline #37: Not Applicable · Score: 0.0
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Personalization

5 Guidelines · Score: 5.3

Guideline #38: Not Applicable · Score: 0.0
Guideline #39: Adhered High · Score: 26.4
Guideline #40: Not Applicable · Score: 0.0
Guideline #41: Not Applicable · Score: 0.0
Guideline #42: Violated High · Score: -21.1
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Available Filters

10 Guidelines · Score: 148.0

“State of the Art” Performance
Guideline #43: Adhered High · Score: 42.3
Guideline #44: Adhered High · Score: 37.0
Guideline #45: Adhered High · Score: 37.0
Guideline #46: Not Applicable · Score: 0.0
Guideline #47: Not Applicable · Score: 0.0
Guideline #48: Not Applicable · Score: 0.0
Guideline #49: Adhered High · Score: 31.7
Guideline #50: Adhered High · Score: 26.4
Guideline #51: Violated High · Score: -26.4
Guideline #52: Neutral · Score: 0.0
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Scope & Logic

10 Guidelines · Score: 95.2

“State of the Art” Performance
Guideline #53: Adhered High · Score: 37.0
Guideline #54: Adhered High · Score: 37.0
Guideline #55: Not Applicable · Score: 0.0
Guideline #56: Not Applicable · Score: 0.0
Guideline #57: Not Applicable · Score: 0.0
Guideline #58: Adhered High · Score: 21.1
Guideline #59: Not Applicable · Score: 0.0
Guideline #60: Adhered High · Score: 10.6
Guideline #61: Violated High · Score: -10.6
Guideline #62: Not Applicable · Score: 0.0
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Interface & Layout

11 Guidelines · Score: 50.2

Guideline #63: Adhered High · Score: 42.3
Guideline #64: Not Applicable · Score: 0.0
Guideline #65: Violated Low · Score: -18.5
Guideline #66: Violated High · Score: -26.4
Guideline #67: Adhered High · Score: 26.4
Guideline #68: Violated High · Score: -26.4
Guideline #69: Adhered High · Score: 26.4
Guideline #70: Not Applicable · Score: 0.0
Guideline #71: Issue Resolved · Score: 26.4
Guideline #72: Not Applicable · Score: 0.0
Guideline #73: Not Applicable · Score: 0.0
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Applying & Applied Filters

4 Guidelines · Score: 79.3

“State of the Art” Performance
Guideline #74: Adhered High · Score: 26.4
Guideline #75: Neutral · Score: 0.0
Guideline #76: Adhered High · Score: 26.4
Guideline #77: Adhered High · Score: 26.4
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Sorting

11 Guidelines · Score: -92.5

“Broken” Performance
Guideline #78: Adhered High · Score: 42.3
Guideline #79: Violated High · Score: -37.0
Guideline #80: Violated High · Score: -21.1
Guideline #81: Violated High · Score: -26.4
Guideline #82: Violated Low · Score: -13.2
Guideline #83: Violated High · Score: -26.4
Guideline #84: Adhered High · Score: 26.4
Guideline #85: Violated High · Score: -21.1
Guideline #86: Violated High · Score: -15.9
Guideline #87: Not Applicable · Score: 0.0
Guideline #88: Not Applicable · Score: 0.0
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Comparison Tool

5 Guidelines · Score: 44.9

Guideline #89: Adhered High · Score: 37.0
Guideline #90: Violated Low · Score: -13.2
Guideline #91: Adhered High · Score: 37.0
Guideline #92: Violated High · Score: -15.9
Guideline #93: Not Applicable · Score: 0.0
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All 50 sites were benchmarked across the 93 guidelines from the E-Commerce Product Lists usability study. During our evaluation, L.L. Bean’s product lists, filtering and sorting implementation adhered to 39 usability guidelines, violated 22, and scored neutral on 3 occasions, while a remaining 29 guidelines weren’t applicable.

See methodology to read up on the evaluation criteria and scoring algorithm.

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Industry Comparison: Apparel & Accessories

Overall L.L. Bean ranks 2 when comparing their product listings, filtering and sorting UX performance against the 49 other major US e-commerce sites in the benchmark, and ranks 2 in the Apparel & Accessories industry.

Poor
Acceptable
Good

2. L.L. Bean

3. Nike

6. Gap

7. Gilt

“Broken” Performance
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