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Walmart’s Product List UX

This is a usability benchmark of the product list, filtering and sorting experience of Walmart and 49 other sites. The overall performance of Walmart is acceptable. Notably, Walmart's product list performance is hampered by mediocre Applying & Applied Filters and poor Sorting, although this is helped somewhat by state of the art Product Thumbnails and Interface & Layout.

Rank: #8 of 50

Usability Score: 473

URL: walmart.com

Reviewed by: Jamie Appleseed

Poor
Acceptable
Good

Overall Product List UX Performance

93 Guidelines · Score: 473

List Layout

6 Guidelines · Score: -10.6

“Broken” Performance
Guideline #1: Violated High · Score: -42.3
Guideline #2: Violated Low · Score: -15.9
Guideline #3: Neutral · Score: 0.0
Guideline #4: Adhered High · Score: 26.4
Guideline #5: Not Applicable · Score: 0.0
Guideline #6: Adhered High · Score: 21.1
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Loading Products

5 Guidelines · Score: 31.7

Guideline #7: Violated High · Score: -31.7
Guideline #8: Adhered Low · Score: 15.9
Guideline #9: Adhered High · Score: 15.9
Guideline #10: Adhered High · Score: 31.7
Guideline #11: Not Applicable · Score: 0.0
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What Information to Include

8 Guidelines · Score: -15.9

“Broken” Performance
Guideline #12: Violated Low · Score: -21.1
Guideline #13: Not Applicable · Score: 0.0
Guideline #14: Violated High · Score: -37.0
Guideline #15: Violated High · Score: -31.7
Guideline #16: Adhered High · Score: 31.7
Guideline #17: Adhered High · Score: 26.4
Guideline #18: Adhered High · Score: 15.9
Guideline #19: Not Applicable · Score: 0.0
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User Interface

5 Guidelines · Score: 79.3

“State of the Art” Performance
Guideline #20: Violated High · Score: -37.0
Guideline #21: Adhered High · Score: 37.0
Guideline #22: Adhered High · Score: 26.4
Guideline #23: Adhered High · Score: 26.4
Guideline #24: Adhered High · Score: 26.4
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Product Thumbnails

8 Guidelines · Score: 95.2

“State of the Art” Performance
Guideline #25: Adhered High · Score: 37.0
Guideline #26: Adhered High · Score: 37.0
Guideline #27: Not Applicable · Score: 0.0
Guideline #28: Not Applicable · Score: 0.0
Guideline #29: Neutral · Score: 0.0
Guideline #30: Not Applicable · Score: 0.0
Guideline #31: Adhered High · Score: 21.1
Guideline #32: Not Applicable · Score: 0.0
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Hover & Hit Areas

5 Guidelines · Score: 10.6

Guideline #33: Adhered Low · Score: 13.2
Guideline #34: Violated High · Score: -26.4
Guideline #35: Issue Resolved · Score: 31.7
Guideline #36: Violated Low · Score: -7.9
Guideline #37: Not Applicable · Score: 0.0
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Personalization

5 Guidelines · Score: -44.9

“Broken” Performance
Guideline #38: Violated High · Score: -37.0
Guideline #39: Adhered Low · Score: 13.2
Guideline #40: Not Applicable · Score: 0.0
Guideline #41: Not Applicable · Score: 0.0
Guideline #42: Violated High · Score: -21.1
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Available Filters

10 Guidelines · Score: 119.0

Guideline #43: Adhered High · Score: 42.3
Guideline #44: Violated High · Score: -37.0
Guideline #45: Adhered Low · Score: 18.5
Guideline #46: Not Applicable · Score: 0.0
Guideline #47: Adhered High · Score: 37.0
Guideline #48: Not Applicable · Score: 0.0
Guideline #49: Adhered High · Score: 31.7
Guideline #50: Adhered High · Score: 26.4
Guideline #51: Violated Low · Score: -13.2
Guideline #52: Adhered Low · Score: 13.2
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Scope & Logic

10 Guidelines · Score: 21.1

Guideline #53: Adhered High · Score: 37.0
Guideline #54: Adhered High · Score: 37.0
Guideline #55: Violated High · Score: -37.0
Guideline #56: Not Applicable · Score: 0.0
Guideline #57: Not Applicable · Score: 0.0
Guideline #58: Violated High · Score: -21.1
Guideline #59: Not Applicable · Score: 0.0
Guideline #60: Adhered High · Score: 10.6
Guideline #61: Violated Low · Score: -5.3
Guideline #62: Not Applicable · Score: 0.0
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Interface & Layout

11 Guidelines · Score: 95.2

“State of the Art” Performance
Guideline #63: Not Applicable · Score: 0.0
Guideline #64: Adhered High · Score: 31.7
Guideline #65: Adhered High · Score: 37.0
Guideline #66: Adhered Low · Score: 13.2
Guideline #67: Violated High · Score: -26.4
Guideline #68: Violated High · Score: -26.4
Guideline #69: Adhered High · Score: 26.4
Guideline #70: Not Applicable · Score: 0.0
Guideline #71: Issue Resolved · Score: 26.4
Guideline #72: Adhered Low · Score: 13.2
Guideline #73: Not Applicable · Score: 0.0
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Applying & Applied Filters

4 Guidelines · Score: 13.2

Guideline #74: Violated High · Score: -26.4
Guideline #75: Adhered High · Score: 26.4
Guideline #76: Adhered High · Score: 26.4
Guideline #77: Violated Low · Score: -13.2
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Sorting

11 Guidelines · Score: 42.3

Guideline #78: Adhered High · Score: 42.3
Guideline #79: Violated High · Score: -37.0
Guideline #80: Adhered High · Score: 21.1
Guideline #81: Adhered High · Score: 26.4
Guideline #82: Adhered High · Score: 26.4
Guideline #83: Violated High · Score: -26.4
Guideline #84: Adhered High · Score: 26.4
Guideline #85: Violated High · Score: -21.1
Guideline #86: Violated High · Score: -15.9
Guideline #87: Not Applicable · Score: 0.0
Guideline #88: Not Applicable · Score: 0.0
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Comparison Tool

5 Guidelines · Score: 37.0

Guideline #89: Issue Resolved · Score: 37.0
Guideline #90: Not Applicable · Score: 0.0
Guideline #91: Not Applicable · Score: 0.0
Guideline #92: Not Applicable · Score: 0.0
Guideline #93: Not Applicable · Score: 0.0
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All 50 sites were benchmarked across the 93 guidelines from the E-Commerce Product Lists usability study. During our evaluation, Walmart’s product lists, filtering and sorting implementation adhered to 41 usability guidelines, violated 24, and scored neutral on 2 occasions, while a remaining 26 guidelines weren’t applicable.

See methodology to read up on the evaluation criteria and scoring algorithm.

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Industry Comparison: Mass Merchant

Overall Walmart ranks 8 when comparing their product listings, filtering and sorting UX performance against the 49 other major US e-commerce sites in the benchmark, and ranks 4 in the Mass Merchant industry.

Poor
Acceptable
Good

1. Macy's

2. Amazon

3. Sears

4. Walmart

6. Target

7. Kohl's

8. HSN

“Broken” Performance

10. Rakuten

“Broken” Performance
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