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Walmart’s Search UX

This is a usability benchmark of the e-commerce search experience of Walmart and 49 other sites. The overall performance of Walmart is state of the art. It is especially a state of the art Search Form & Logic, Results Filtering & Sorting, and Results Logic & Guidance that helps Walmart's on-site search UX.

Rank: #2 of 50

Usability Score: 1,111

URL: walmart.com

Reviewed by: Christian Holst

Poor
Acceptable
Good

Overall Search UX Performance

60 Guidelines · Score: 1,111

“State of the Art” Performance

Query Types

12 Guidelines · Score: 126.1

Guideline #1: Adhered High · Score: 54.5
Guideline #2: Adhered High · Score: 54.5
Guideline #3: Adhered Low · Score: 17.0
Guideline #4: Violated High · Score: -34.1
Guideline #5: Neutral · Score: 0.0
Guideline #6: Violated Low · Score: -23.9
Guideline #7: Adhered High · Score: 47.7
Guideline #8: Adhered Low · Score: 17.0
Guideline #9: Violated High · Score: -34.1
Guideline #10: Not Applicable · Score: 0.0
Guideline #11: Adhered High · Score: 27.3
Guideline #12: Not Applicable · Score: 0.0
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Search Form & Logic

10 Guidelines · Score: 248.7

“State of the Art” Performance
Guideline #13: Not Applicable · Score: 0.0
Guideline #14: Adhered High · Score: 40.9
Guideline #15: Issue Resolved · Score: 34.1
Guideline #16: Adhered High · Score: 47.7
Guideline #17: Adhered Low · Score: 17.0
Guideline #18: Adhered High · Score: 34.1
Guideline #19: Adhered High · Score: 34.1
Guideline #20: Adhered High · Score: 27.3
Guideline #21: Adhered High · Score: 13.6
Guideline #22: Not Applicable · Score: 0.0
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Autocomplete

7 Guidelines · Score: 115.8

Guideline #23: Adhered High · Score: 40.9
Guideline #24: Adhered Low · Score: 20.4
Guideline #25: Adhered High · Score: 20.4
Guideline #26: Not Applicable · Score: 0.0
Guideline #27: Adhered High · Score: 40.9
Guideline #28: Violated High · Score: -34.1
Guideline #29: Adhered High · Score: 27.3
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Results Logic & Guidance

8 Guidelines · Score: 156.7

“State of the Art” Performance
Guideline #30: Adhered Low · Score: 23.9
Guideline #31: Violated Low · Score: -23.9
Guideline #32: Adhered High · Score: 40.9
Guideline #33: Adhered High · Score: 27.3
Guideline #34: Adhered High · Score: 20.4
Guideline #35: Adhered High · Score: 34.1
Guideline #36: Adhered High · Score: 34.1
Guideline #37: Not Applicable · Score: 0.0
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Results Layout

8 Guidelines · Score: 122.7

Guideline #38: Neutral · Score: 0.0
Guideline #39: Adhered High · Score: 54.5
Guideline #40: Adhered High · Score: 54.5
Guideline #41: Adhered High · Score: 47.7
Guideline #42: Violated Low · Score: -17.0
Guideline #43: Violated Low · Score: -17.0
Guideline #44: Neutral · Score: 0.0
Guideline #45: Neutral · Score: 0.0
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Results Filtering & Sorting

15 Guidelines · Score: 340.7

“State of the Art” Performance
Guideline #46: Adhered High · Score: 54.5
Guideline #47: Violated Low · Score: -27.3
Guideline #48: Adhered High · Score: 47.7
Guideline #49: Violated Low · Score: -23.9
Guideline #50: Adhered High · Score: 47.7
Guideline #51: Adhered High · Score: 34.1
Guideline #52: Not Applicable · Score: 0.0
Guideline #53: Adhered Low · Score: 17.0
Guideline #54: Adhered High · Score: 34.1
Guideline #55: Adhered High · Score: 34.1
Guideline #56: Neutral · Score: 0.0
Guideline #57: Adhered High · Score: 40.9
Guideline #58: Adhered High · Score: 34.1
Guideline #59: Adhered High · Score: 34.1
Guideline #60: Issue Resolved · Score: 13.6
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All 50 sites were benchmarked across the 60 guidelines from the E-Commerce Search usability study. During our evaluation, the search engine and interface of Walmart adhered to 39 usability guidelines, violated 9, and scored neutral on 5 occasions, while a remaining 7 guidelines weren’t applicable.

See methodology to read up on the evaluation criteria and scoring algorithm.

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Industry Comparison: Mass Merchant

Overall Walmart ranks 2 when comparing their on-site e-commerce search UX against the search experience on the 49 other major US e-commerce sites in the benchmark, and ranks 2 in the Mass Merchant industry.

Poor
Acceptable
Good

1. Amazon

“State of the Art” Performance

2. Walmart

“State of the Art” Performance

3. Sears

5. Etsy

7. Macy's

8. Target

9. Rakuten

10. Costco

“Broken” Performance

11. Kohl's

“Broken” Performance
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