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Best Buy’s Homepage & Category UX

This is a usability benchmark of the homepage and category experience of Best Buy and 49 other sites. The overall performance of Best Buy is good.

It is especially a state of the art Site-Wide Layout, Intermediary Category Pages, and Category Taxonomy that helps Best Buy's category UX.

We also benchmarked Best Buy in 2013. Since then, their overall UX performance is 80% better.

Rank: #37 of 50

Usability Score: 869

URL: bestbuy.com

Reviewer: Karolina Budrikiene

Poor
Acceptable
Good

Overall Homepage & Category UX

79 Guidelines · Score: 869 (+80% since 2013)

Current Performance
2013 Performance

Homepage

13 Guidelines · Score: 70.8 (-50%)

Guideline #1: Adhered Low · Score: 19.8
Guideline #2: Neutral · Score: 0.0
Guideline #3: Issue Resolved · Score: 28.3
Guideline #4: Violated Low · Score: -14.2
Guideline #5: Adhered Low · Score: 8.5
Guideline #6: Neutral · Score: 0.0
Guideline #7: Not Applicable · Score: 0.0
Guideline #8: Not Applicable · Score: 0.0
Guideline #9: Neutral · Score: 0.0
Guideline #10: Issue Resolved · Score: 28.3
Guideline #11: Adhered Low · Score: 8.5
Guideline #12: Not Applicable · Score: 0.0
Guideline #13: Violated Low · Score: -8.5
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Category Taxonomy

13 Guidelines · Score: 215.2 (+136%)

“State of the Art” Performance
Guideline #14: Violated High · Score: -39.6
Guideline #15: Adhered High · Score: 28.3
Guideline #16: Adhered High · Score: 39.6
Guideline #17: Violated High · Score: -28.3
Guideline #18: Adhered Low · Score: 19.8
Guideline #19: Adhered High · Score: 34.0
Guideline #20: Issue Resolved · Score: 45.3
Guideline #21: Adhered High · Score: 28.3
Guideline #22: Adhered High · Score: 28.3
Guideline #23: Not Applicable · Score: 0.0
Guideline #24: Adhered Low · Score: 14.2
Guideline #25: Adhered High · Score: 22.6
Guideline #26: Adhered High · Score: 22.6
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Main Navigation

16 Guidelines · Score: 169.9 (+30%)

Guideline #27: Neutral · Score: 0.0
Guideline #28: Adhered High · Score: 45.3
Guideline #29: Violated High · Score: -39.6
Guideline #30: Violated Low · Score: -14.2
Guideline #31: Violated Low · Score: -17.0
Guideline #32: Not Applicable · Score: 0.0
Guideline #33: Issue Resolved · Score: 34.0
Guideline #34: Adhered High · Score: 28.3
Guideline #35: Adhered High · Score: 22.6
Guideline #36: Issue Resolved · Score: 28.3
Guideline #37: Issue Resolved · Score: 28.3
Guideline #38: Adhered High · Score: 22.6
Guideline #39: Issue Resolved · Score: 22.6
Guideline #40: Violated Low · Score: -8.5
Guideline #41: Issue Resolved · Score: 17.0
Guideline #42: Not Applicable · Score: 0.0
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Intermediary Category Pages

7 Guidelines · Score: 167.0 (+152%)

“State of the Art” Performance
Guideline #43: Adhered High · Score: 45.3
Guideline #44: Adhered High · Score: 39.6
Guideline #45: Adhered High · Score: 39.6
Guideline #46: Adhered High · Score: 28.3
Guideline #47: Adhered High · Score: 28.3
Guideline #48: Violated Low · Score: -14.2
Guideline #49: Not Applicable · Score: 0.0
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Product Lists

13 Guidelines · Score: 87.8 (+170%)

Guideline #50: Adhered High · Score: 45.3
Guideline #51: Adhered Low · Score: 22.6
Guideline #52: Adhered High · Score: 39.6
Guideline #53: Neutral · Score: 0.0
Guideline #54: Violated High · Score: -45.3
Guideline #55: Adhered High · Score: 45.3
Guideline #56: Violated High · Score: -22.6
Guideline #57: Violated Low · Score: -14.2
Guideline #58: Not Applicable · Score: 0.0
Guideline #59: Adhered High · Score: 28.3
Guideline #60: Violated High · Score: -17.0
Guideline #61: Violated High · Score: -17.0
Guideline #62: Adhered High · Score: 22.6
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Site-Wide Layout

10 Guidelines · Score: 147.2 (-24%)

“State of the Art” Performance
Guideline #63: Adhered High · Score: 28.3
Guideline #64: Issue Resolved · Score: 45.3
Guideline #65: Adhered High · Score: 28.3
Guideline #66: Adhered High · Score: 22.6
Guideline #67: Violated High · Score: -22.6
Guideline #68: Adhered High · Score: 17.0
Guideline #69: Issue Resolved · Score: 17.0
Guideline #70: Adhered High · Score: 17.0
Guideline #71: Adhered Low · Score: 5.7
Guideline #72: Violated High · Score: -11.3
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Cross-Navigation & -Selling

7 Guidelines · Score: 11.3 (+26%)

Guideline #73: Neutral · Score: 0.0
Guideline #74: Adhered High · Score: 28.3
Guideline #75: Violated High · Score: -28.3
Guideline #76: Violated High · Score: -28.3
Guideline #77: Adhered High · Score: 22.6
Guideline #78: Adhered High · Score: 17.0
Guideline #79: Not Applicable · Score: 0.0
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All 50 sites were benchmarked across the 79 guidelines from the Homepage & Category usability study. During our evaluation, the e-commerce homepage and category design of Best Buy adhered to 46 usability guidelines, violated 18, and scored neutral on 6 occasions, while a remaining 9 guidelines weren’t applicable.

See methodology to read up on the evaluation criteria and scoring algorithm.

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Industry Comparison: Electronics

Overall Best Buy ranks 37 when comparing their homepage and category UX performance against the 49 other major US e-commerce sites in the benchmark, and ranks 8 in the Electronics industry.

Poor
Acceptable
Good
“State of the Art” Performance
“State of the Art” Performance
“State of the Art” Performance

4. Sony

“State of the Art” Performance

5. Newegg

7. HP

8. Best Buy

9. Dell

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