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Grainger’s Mobile E-Commerce UX

This is a usability benchmark of the mobile site user experience of Grainger and 49 other sites. The overall performance of Grainger is mediocre. Notably, Grainger's mobile performance is hampered by poor Navigation & Product Browsing and Account, although this is helped somewhat by state of the art Filtering & Sorting and Product List.

Rank: #13 of 50

Usability Score: 475

URL: grainger.com

Reviewed by: Thomas Grønne

Poor
Acceptable
Good

Overall Mobile UX Performance

146 Guidelines · Score: 475

Navigation & Product Browsing

4 Guidelines · Score: 36.0

Guideline #29: Not Applicable · Score: 0.0
Guideline #30: Issue Resolved · Score: 28.8
Guideline #31: Violated Low · Score: -10.8
Guideline #32: Adhered High · Score: 18.0
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Search

5 Guidelines · Score: -25.2

“Broken” Performance
Guideline #33: Violated High · Score: -25.2
Guideline #34: Violated High · Score: -28.8
Guideline #35: Adhered High · Score: 25.2
Guideline #36: Adhered High · Score: 25.2
Guideline #37: Violated High · Score: -21.6
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Product List

12 Guidelines · Score: 91.8

“State of the Art” Performance
Guideline #38: Adhered High · Score: 28.8
Guideline #39: Adhered High · Score: 25.2
Guideline #40: Violated High · Score: -21.6
Guideline #41: Violated Low · Score: -9.0
Guideline #42: Adhered High · Score: 18.0
Guideline #43: Adhered High · Score: 21.6
Guideline #44: Not Applicable · Score: 0.0
Guideline #45: Adhered High · Score: 18.0
Guideline #46: Adhered High · Score: 18.0
Guideline #47: Not Applicable · Score: 0.0
Guideline #48: Violated High · Score: -14.4
Guideline #49: Adhered High · Score: 7.2
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Filtering & Sorting

9 Guidelines · Score: 93.6

“State of the Art” Performance
Guideline #50: Adhered High · Score: 25.2
Guideline #51: Adhered High · Score: 25.2
Guideline #52: Violated Low · Score: -9.0
Guideline #53: Adhered High · Score: 18.0
Guideline #54: Adhered High · Score: 18.0
Guideline #55: Adhered High · Score: 18.0
Guideline #56: Violated Low · Score: -7.2
Guideline #57: Neutral · Score: 0.0
Guideline #58: Adhered Low · Score: 5.4
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Cross Navigation & Compatibility

5 Guidelines · Score: 10.8

“Broken” Performance
Guideline #59: Adhered High · Score: 21.6
Guideline #60: Violated High · Score: -18.0
Guideline #61: Violated High · Score: -18.0
Guideline #62: Adhered High · Score: 14.4
Guideline #63: Adhered High · Score: 10.8
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Product Page Layout

6 Guidelines · Score: -36.0

“Broken” Performance
Guideline #64: Violated Low · Score: -12.6
Guideline #65: Adhered High · Score: 21.6
Guideline #66: Violated Low · Score: -9.0
Guideline #67: Violated High · Score: -18.0
Guideline #68: Violated High · Score: -18.0
Guideline #69: Not Applicable · Score: 0.0
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Product Images

5 Guidelines · Score: -32.4

“Broken” Performance
Guideline #70: Violated Low · Score: -14.4
Guideline #71: Violated High · Score: -25.2
Guideline #72: Adhered High · Score: 25.2
Guideline #73: Violated High · Score: -14.4
Guideline #74: Violated Low · Score: -3.6
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Product Descriptions & Specs

3 Guidelines · Score: 7.2

“Broken” Performance
Guideline #75: Adhered High · Score: 25.2
Guideline #76: Violated High · Score: -18.0
Guideline #77: Not Applicable · Score: 0.0
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Cart

2 Guidelines · Score: 19.8

“State of the Art” Performance
Guideline #81: Adhered Low · Score: 9.0
Guideline #82: Issue Resolved · Score: 10.8
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Total Cost

6 Guidelines · Score: -18.0

“Broken” Performance
Guideline #83: Violated High · Score: -28.8
Guideline #84: Not Applicable · Score: 0.0
Guideline #85: Adhered High · Score: 21.6
Guideline #86: Adhered High · Score: 18.0
Guideline #87: Violated High · Score: -18.0
Guideline #88: Violated High · Score: -10.8
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Shipping

3 Guidelines · Score: -36.0

“Broken” Performance
Guideline #89: Violated High · Score: -25.2
Guideline #90: Violated Low · Score: -10.8
Guideline #91: Not Applicable · Score: 0.0
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Account

3 Guidelines · Score: 18.0

Guideline #92: Adhered High · Score: 25.2
Guideline #93: Violated High · Score: -25.2
Guideline #94: Adhered High · Score: 18.0
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Editing & Verifying Inputs

7 Guidelines · Score: 73.8

Guideline #95: Adhered High · Score: 25.2
Guideline #96: Adhered High · Score: 25.2
Guideline #97: Issue Resolved · Score: 21.6
Guideline #98: Not Applicable · Score: 0.0
Guideline #99: Violated Low · Score: -9.0
Guideline #100: Adhered High · Score: 18.0
Guideline #101: Violated Low · Score: -7.2
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Redundancy & Simplicity

5 Guidelines · Score: -30.6

“Broken” Performance
Guideline #102: Violated High · Score: -21.6
Guideline #103: Violated Low · Score: -9.0
Guideline #104: Not Applicable · Score: 0.0
Guideline #105: Adhered High · Score: 7.2
Guideline #106: Violated High · Score: -7.2
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Form Layout

5 Guidelines · Score: 43.2

Guideline #107: Adhered High · Score: 25.2
Guideline #108: Adhered High · Score: 18.0
Guideline #109: Violated High · Score: -14.4
Guideline #110: Adhered High · Score: 7.2
Guideline #111: Adhered High · Score: 7.2
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Input Functionality

5 Guidelines · Score: 18.0

Guideline #112: Not Applicable · Score: 0.0
Guideline #113: Adhered High · Score: 10.8
Guideline #114: Adhered High · Score: 18.0
Guideline #115: Violated High · Score: -10.8
Guideline #116: Not Applicable · Score: 0.0
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Field Descriptions

10 Guidelines · Score: 113.4

“State of the Art” Performance
Guideline #117: Adhered High · Score: 28.8
Guideline #118: Adhered High · Score: 28.8
Guideline #119: Adhered High · Score: 25.2
Guideline #120: Violated High · Score: -21.6
Guideline #121: Adhered High · Score: 21.6
Guideline #122: Adhered High · Score: 18.0
Guideline #123: Violated High · Score: -14.4
Guideline #124: Adhered Low · Score: 5.4
Guideline #125: Adhered High · Score: 14.4
Guideline #126: Adhered High · Score: 7.2
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Touch Keyboards

5 Guidelines · Score: 28.8

Guideline #127: Adhered High · Score: 21.6
Guideline #128: Violated High · Score: -21.6
Guideline #129: Adhered High · Score: 14.4
Guideline #130: Adhered High · Score: 7.2
Guideline #131: Adhered High · Score: 7.2
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Error Messages

5 Guidelines · Score: 27.0

Guideline #132: Violated High · Score: -28.8
Guideline #133: Adhered High · Score: 21.6
Guideline #134: Adhered Low · Score: 9.0
Guideline #135: Adhered High · Score: 14.4
Guideline #136: Adhered High · Score: 10.8
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All 50 sites were benchmarked across the 146 guidelines from the Mobile E-Commerce usability study. During our evaluation, the mobile experience of Grainger adhered to 59 usability guidelines, violated 37, and scored neutral on 1 occasion, while a remaining 49 guidelines weren’t applicable.

See methodology to read up on the evaluation criteria and scoring algorithm.

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Industry Comparison: Home & Hardware

Overall Grainger ranks 13 when comparing the user experience of their mobile site against that of the 49 other major US e-commerce mobile sites in the benchmark, and ranks 3 in the Home & Hardware industry.

Poor
Acceptable
Good

3. Grainger

4. Lowe's

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