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Best Buy’s Mobile E-Commerce UX

This is a usability benchmark of the mobile site user experience of Best Buy and 49 other sites. The overall performance of Best Buy is poor.

Some of Best Buy's biggest mobile usability issues are due to poor Account, broken Filtering & Sorting, and broken Product List. That said, their mobile design performs great within Cart.

Rank: #31 of 50

Usability Score: 317

URL: bestbuy.com

Reviewer: Christian Vind

Poor
Acceptable
Good

Overall Mobile UX Performance

146 Guidelines · Score: 317

Navigation & Product Browsing

4 Guidelines · Score: 10.8

“Broken” Performance
Guideline #29: Violated Low · Score: -14.4
Guideline #30: Issue Resolved · Score: 28.8
Guideline #31: Violated High · Score: -21.6
Guideline #32: Adhered High · Score: 18.0
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Search

5 Guidelines · Score: -37.8

“Broken” Performance
Guideline #33: Adhered Low · Score: 12.6
Guideline #34: Violated High · Score: -28.8
Guideline #35: Adhered High · Score: 25.2
Guideline #36: Violated High · Score: -25.2
Guideline #37: Violated High · Score: -21.6
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Product List

12 Guidelines · Score: -5.4

“Broken” Performance
Guideline #38: Adhered High · Score: 28.8
Guideline #39: Violated Low · Score: -12.6
Guideline #40: Violated High · Score: -21.6
Guideline #41: Violated High · Score: -18.0
Guideline #42: Adhered High · Score: 18.0
Guideline #43: Adhered High · Score: 21.6
Guideline #44: Not Applicable · Score: 0.0
Guideline #45: Neutral · Score: 0.0
Guideline #46: Not Applicable · Score: 0.0
Guideline #47: Not Applicable · Score: 0.0
Guideline #48: Violated High · Score: -14.4
Guideline #49: Violated High · Score: -7.2
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Filtering & Sorting

9 Guidelines · Score: 34.2

“Broken” Performance
Guideline #50: Adhered High · Score: 25.2
Guideline #51: Violated High · Score: -25.2
Guideline #52: Violated Low · Score: -9.0
Guideline #53: Adhered High · Score: 18.0
Guideline #54: Adhered High · Score: 18.0
Guideline #55: Adhered High · Score: 18.0
Guideline #56: Violated Low · Score: -7.2
Guideline #57: Violated High · Score: -14.4
Guideline #58: Adhered High · Score: 10.8
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Cross Navigation & Compatibility

5 Guidelines · Score: -28.8

“Broken” Performance
Guideline #59: Violated Low · Score: -10.8
Guideline #60: Violated High · Score: -18.0
Guideline #61: Adhered High · Score: 18.0
Guideline #62: Violated Low · Score: -7.2
Guideline #63: Violated High · Score: -10.8
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Product Page Layout

6 Guidelines · Score: -16.2

“Broken” Performance
Guideline #64: Violated High · Score: -25.2
Guideline #65: Not Applicable · Score: 0.0
Guideline #66: Violated Low · Score: -9.0
Guideline #67: Violated High · Score: -18.0
Guideline #68: Issue Resolved · Score: 18.0
Guideline #69: Adhered High · Score: 18.0
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Product Images

5 Guidelines · Score: 45.0

Guideline #70: Adhered High · Score: 28.8
Guideline #71: Adhered Low · Score: 12.6
Guideline #72: Adhered High · Score: 25.2
Guideline #73: Violated High · Score: -14.4
Guideline #74: Violated High · Score: -7.2
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Product Descriptions & Specs

3 Guidelines · Score: 43.2

“State of the Art” Performance
Guideline #75: Adhered High · Score: 25.2
Guideline #76: Adhered High · Score: 18.0
Guideline #77: Not Applicable · Score: 0.0
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Cart

2 Guidelines · Score: 19.8

“State of the Art” Performance
Guideline #81: Adhered Low · Score: 9.0
Guideline #82: Adhered High · Score: 10.8
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Total Cost

6 Guidelines · Score: 36.0

Guideline #83: Adhered High · Score: 28.8
Guideline #84: Not Applicable · Score: 0.0
Guideline #85: Not Applicable · Score: 0.0
Guideline #86: Not Applicable · Score: 0.0
Guideline #87: Adhered High · Score: 18.0
Guideline #88: Violated High · Score: -10.8
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Shipping

3 Guidelines · Score: 36.0

Guideline #89: Adhered High · Score: 25.2
Guideline #90: Adhered Low · Score: 10.8
Guideline #91: Not Applicable · Score: 0.0
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Account

3 Guidelines · Score: 12.6

Guideline #92: Adhered High · Score: 25.2
Guideline #93: Violated Low · Score: -12.6
Guideline #94: Not Applicable · Score: 0.0
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Editing & Verifying Inputs

7 Guidelines · Score: 63.0

Guideline #95: Adhered High · Score: 25.2
Guideline #96: Adhered High · Score: 25.2
Guideline #97: Violated High · Score: -21.6
Guideline #98: Not Applicable · Score: 0.0
Guideline #99: Adhered Low · Score: 9.0
Guideline #100: Adhered High · Score: 18.0
Guideline #101: Adhered Low · Score: 7.2
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Redundancy & Simplicity

5 Guidelines · Score: 43.2

Guideline #102: Adhered High · Score: 21.6
Guideline #103: Adhered High · Score: 18.0
Guideline #104: Adhered High · Score: 18.0
Guideline #105: Violated High · Score: -7.2
Guideline #106: Violated High · Score: -7.2
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Form Layout

5 Guidelines · Score: 43.2

Guideline #107: Adhered High · Score: 25.2
Guideline #108: Adhered High · Score: 18.0
Guideline #109: Violated High · Score: -14.4
Guideline #110: Adhered High · Score: 7.2
Guideline #111: Adhered High · Score: 7.2
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Input Functionality

5 Guidelines · Score: -21.6

“Broken” Performance
Guideline #112: Not Applicable · Score: 0.0
Guideline #113: Violated High · Score: -10.8
Guideline #114: Neutral · Score: 0.0
Guideline #115: Violated High · Score: -10.8
Guideline #116: Not Applicable · Score: 0.0
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Field Descriptions

10 Guidelines · Score: 14.4

“Broken” Performance
Guideline #117: Violated High · Score: -28.8
Guideline #118: Violated High · Score: -28.8
Guideline #119: Adhered Low · Score: 12.6
Guideline #120: Neutral · Score: 0.0
Guideline #121: Issue Resolved · Score: 21.6
Guideline #122: Adhered High · Score: 18.0
Guideline #123: Neutral · Score: 0.0
Guideline #124: Adhered Low · Score: 5.4
Guideline #125: Adhered High · Score: 14.4
Guideline #126: Not Applicable · Score: 0.0
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Touch Keyboards

5 Guidelines · Score: 25.2

Guideline #127: Adhered High · Score: 21.6
Guideline #128: Violated Low · Score: -10.8
Guideline #129: Adhered High · Score: 14.4
Guideline #130: Violated High · Score: -7.2
Guideline #131: Adhered High · Score: 7.2
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Error Messages

5 Guidelines · Score: -21.6

“Broken” Performance
Guideline #132: Violated Low · Score: -14.4
Guideline #133: Violated Low · Score: -10.8
Guideline #134: Adhered High · Score: 18.0
Guideline #135: Violated High · Score: -14.4
Guideline #136: Not Applicable · Score: 0.0
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All 50 sites were benchmarked across the 146 guidelines from the Mobile E-Commerce usability study. During our evaluation, the mobile experience of Best Buy adhered to 50 usability guidelines, violated 39, and scored neutral on 4 occasions, while a remaining 53 guidelines weren’t applicable.

See methodology to read up on the evaluation criteria and scoring algorithm.

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Industry Comparison: Electronics & Office

Overall Best Buy ranks 31 when comparing the user experience of their mobile site against that of the 49 other major US e-commerce mobile sites in the benchmark, and ranks 5 in the Electronics & Office industry.

Poor
Acceptable
Good

5. Best Buy

6. Staples

7. Newegg

“Broken” Performance

8. Dell

“Broken” Performance

9. HP

“Broken” Performance
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