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Home Depot’s Product Page UX

This is a usability benchmark of the product page experience of Home Depot and 59 other sites. The overall performance of Home Depot is acceptable.

For instance, Home Depot's product page experience has state of the art Product Video & 360-View and Auxiliary Content yet suffers from poor The 'Buy' Section and Product Page Layout.

Rank: #6 of 60

Usability Score: 518

URL: homedepot.com

Reviewer: Edward Scott

Poor
Acceptable
Good

Overall Product Page UX Performance

98 Guidelines · Score: 518

Product Page Layout

8 Guidelines · Score: -7.7

Guideline #1: Not Applicable · Score: 0.0
Guideline #2: Not Applicable · Score: 0.0
Guideline #3: Not Applicable · Score: 0.0
Guideline #4: Violated High · Score: -17.9
Guideline #5: Not Applicable · Score: 0.0
Guideline #6: Violated High · Score: -15.3
Guideline #7: Adhered High · Score: 12.8
Guideline #8: Issue Resolved · Score: 12.8
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Product Images

9 Guidelines · Score: 94.6

Guideline #9: Adhered High · Score: 20.4
Guideline #10: Adhered High · Score: 17.9
Guideline #11: Adhered High · Score: 17.9
Guideline #12: Violated High · Score: -12.8
Guideline #13: Adhered High · Score: 12.8
Guideline #14: Issue Resolved · Score: 12.8
Guideline #15: Adhered High · Score: 12.8
Guideline #16: Not Applicable · Score: 0.0
Guideline #17: Adhered High · Score: 12.8
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Image Gallery UI

10 Guidelines · Score: 101.0

Guideline #18: Adhered High · Score: 17.9
Guideline #19: Not Applicable · Score: 0.0
Guideline #20: Adhered High · Score: 17.9
Guideline #21: Adhered High · Score: 15.3
Guideline #22: Adhered High · Score: 12.8
Guideline #23: Adhered High · Score: 12.8
Guideline #24: Issue Resolved · Score: 12.8
Guideline #25: Adhered Low · Score: 3.8
Guideline #26: Not Applicable · Score: 0.0
Guideline #27: Adhered High · Score: 7.7
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Product Video & 360-View

4 Guidelines · Score: 40.9

“State of the Art” Performance
Guideline #28: Adhered High · Score: 12.8
Guideline #29: Adhered High · Score: 12.8
Guideline #30: Adhered High · Score: 10.2
Guideline #31: Adhered High · Score: 5.1
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The 'Buy' Section

11 Guidelines · Score: 21.7

Guideline #32: Violated Low · Score: -6.4
Guideline #33: Violated High · Score: -17.9
Guideline #34: Adhered High · Score: 17.9
Guideline #35: Violated High · Score: -12.8
Guideline #36: Violated High · Score: -12.8
Guideline #37: Adhered High · Score: 12.8
Guideline #38: Adhered High · Score: 12.8
Guideline #39: Issue Resolved · Score: 12.8
Guideline #40: Adhered High · Score: 12.8
Guideline #41: Adhered High · Score: 7.7
Guideline #42: Violated High · Score: -5.1
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Shipping, Returns, and Gifting

7 Guidelines · Score: 57.5

“State of the Art” Performance
Guideline #43: Adhered Low · Score: 6.4
Guideline #44: Adhered High · Score: 12.8
Guideline #45: Adhered High · Score: 17.9
Guideline #46: Adhered High · Score: 12.8
Guideline #47: Neutral · Score: 0.0
Guideline #48: Adhered High · Score: 7.7
Guideline #49: Not Applicable · Score: 0.0
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Product Variations

9 Guidelines · Score: 79.2

“State of the Art” Performance
Guideline #50: Adhered High · Score: 17.9
Guideline #51: Adhered High · Score: 12.8
Guideline #52: Adhered High · Score: 12.8
Guideline #53: Issue Resolved · Score: 12.8
Guideline #54: Adhered High · Score: 7.7
Guideline #55: Adhered High · Score: 7.7
Guideline #56: Neutral · Score: 0.0
Guideline #57: Adhered High · Score: 5.1
Guideline #58: Adhered Low · Score: 2.6
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Product Descriptions

7 Guidelines · Score: 61.3

Guideline #59: Adhered High · Score: 17.9
Guideline #60: Adhered High · Score: 17.9
Guideline #61: Not Applicable · Score: 0.0
Guideline #62: Adhered High · Score: 12.8
Guideline #63: Not Applicable · Score: 0.0
Guideline #64: Adhered High · Score: 12.8
Guideline #65: Not Applicable · Score: 0.0
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Specifications Sheet

5 Guidelines · Score: -15.3

“Broken” Performance
Guideline #66: Adhered High · Score: 17.9
Guideline #67: Violated High · Score: -12.8
Guideline #68: Violated Low · Score: -6.4
Guideline #69: Violated Low · Score: -6.4
Guideline #70: Violated High · Score: -7.7
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User Reviews

13 Guidelines · Score: 31.9

Guideline #71: Adhered High · Score: 17.9
Guideline #72: Adhered High · Score: 17.9
Guideline #73: Adhered Low · Score: 10.2
Guideline #74: Violated High · Score: -15.3
Guideline #75: Violated Low · Score: -6.4
Guideline #76: Adhered Low · Score: 6.4
Guideline #77: Violated Low · Score: -6.4
Guideline #78: Violated High · Score: -12.8
Guideline #79: Violated High · Score: -12.8
Guideline #80: Adhered High · Score: 12.8
Guideline #81: Neutral · Score: 0.0
Guideline #82: Adhered High · Score: 7.7
Guideline #83: Adhered High · Score: 12.8
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Auxiliary Content

5 Guidelines · Score: 46.0

“State of the Art” Performance
Guideline #84: Adhered High · Score: 17.9
Guideline #85: Adhered High · Score: 15.3
Guideline #86: Adhered High · Score: 12.8
Guideline #87: Not Applicable · Score: 0.0
Guideline #88: Not Applicable · Score: 0.0
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Cross-Sells & Cross-Navigation

10 Guidelines · Score: 6.4

“Broken” Performance
Guideline #89: Adhered High · Score: 12.8
Guideline #90: Violated High · Score: -17.9
Guideline #91: Neutral · Score: 0.0
Guideline #92: Adhered High · Score: 12.8
Guideline #93: Adhered Low · Score: 6.4
Guideline #94: Violated High · Score: -12.8
Guideline #95: Violated High · Score: -12.8
Guideline #96: Adhered High · Score: 15.3
Guideline #97: Adhered High · Score: 7.7
Guideline #98: Violated High · Score: -5.1
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All 60 sites were benchmarked across the 98 guidelines from the Product Page usability study. During our evaluation, the product page implementation at Home Depot adhered to 60 usability guidelines, violated 21, and scored neutral on 4 occasions, while a remaining 13 guidelines weren’t applicable.

See methodology to read up on the evaluation criteria and scoring algorithm.

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Industry Comparison: Home & Hardware

Overall Home Depot ranks 6 when comparing their product page design and UX performance against the 59 other major e-commerce sites in the benchmark, and ranks 3 in the Home & Hardware industry.

Poor
Acceptable
Good

3. Home Depot

4. Lowe's

5. IKEA

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