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Grainger’s Product Page UX

This is a usability benchmark of the product page experience of Grainger and 59 other sites. The overall performance of Grainger is mediocre.

Some of Grainger's biggest product page usability issues are due to mediocre Product Variations, broken Product Descriptions, and broken The 'Buy' Section. That said, their product page experience performs great within Product Video & 360-View.

Rank: #51 of 60

Usability Score: 165

URL: grainger.com

Reviewer: Edward Scott

Poor
Acceptable
Good

Overall Product Page UX Performance

98 Guidelines · Score: 165

Product Page Layout

8 Guidelines · Score: -26.8

“Broken” Performance
Guideline #1: Not Applicable · Score: 0.0
Guideline #2: Not Applicable · Score: 0.0
Guideline #3: Not Applicable · Score: 0.0
Guideline #4: Violated High · Score: -17.9
Guideline #5: Not Applicable · Score: 0.0
Guideline #6: Violated High · Score: -15.3
Guideline #7: Adhered High · Score: 12.8
Guideline #8: Violated Low · Score: -6.4
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Product Images

9 Guidelines · Score: 58.8

Guideline #9: Adhered High · Score: 20.4
Guideline #10: Violated High · Score: -17.9
Guideline #11: Adhered High · Score: 17.9
Guideline #12: Adhered High · Score: 12.8
Guideline #13: Adhered High · Score: 12.8
Guideline #14: Issue Resolved · Score: 12.8
Guideline #15: Not Applicable · Score: 0.0
Guideline #16: Issue Resolved · Score: 12.8
Guideline #17: Violated High · Score: -12.8
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Image Gallery UI

10 Guidelines · Score: 56.2

Guideline #18: Adhered High · Score: 17.9
Guideline #19: Not Applicable · Score: 0.0
Guideline #20: Violated High · Score: -17.9
Guideline #21: Adhered High · Score: 15.3
Guideline #22: Adhered High · Score: 12.8
Guideline #23: Issue Resolved · Score: 12.8
Guideline #24: Neutral · Score: 0.0
Guideline #25: Issue Resolved · Score: 7.7
Guideline #26: Not Applicable · Score: 0.0
Guideline #27: Adhered High · Score: 7.7
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Product Video & 360-View

4 Guidelines · Score: 30.7

“State of the Art” Performance
Guideline #28: Adhered High · Score: 12.8
Guideline #29: Adhered High · Score: 12.8
Guideline #30: Adhered Low · Score: 5.1
Guideline #31: Not Applicable · Score: 0.0
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The 'Buy' Section

11 Guidelines · Score: -5.1

“Broken” Performance
Guideline #32: Violated Low · Score: -6.4
Guideline #33: Not Applicable · Score: 0.0
Guideline #34: Adhered High · Score: 17.9
Guideline #35: Violated High · Score: -12.8
Guideline #36: Violated High · Score: -12.8
Guideline #37: Violated Low · Score: -6.4
Guideline #38: Adhered High · Score: 12.8
Guideline #39: Issue Resolved · Score: 12.8
Guideline #40: Violated High · Score: -12.8
Guideline #41: Not Applicable · Score: 0.0
Guideline #42: Adhered Low · Score: 2.6
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Shipping, Returns, and Gifting

7 Guidelines · Score: -38.3

“Broken” Performance
Guideline #43: Violated High · Score: -12.8
Guideline #44: Not Applicable · Score: 0.0
Guideline #45: Violated High · Score: -17.9
Guideline #46: Not Applicable · Score: 0.0
Guideline #47: Neutral · Score: 0.0
Guideline #48: Violated High · Score: -7.7
Guideline #49: Not Applicable · Score: 0.0
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Product Variations

9 Guidelines · Score: 15.3

Guideline #50: Violated High · Score: -17.9
Guideline #51: Issue Resolved · Score: 12.8
Guideline #52: Issue Resolved · Score: 12.8
Guideline #53: Issue Resolved · Score: 12.8
Guideline #54: Not Applicable · Score: 0.0
Guideline #55: Not Applicable · Score: 0.0
Guideline #56: Neutral · Score: 0.0
Guideline #57: Not Applicable · Score: 0.0
Guideline #58: Violated High · Score: -5.1
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Product Descriptions

7 Guidelines · Score: -10.2

“Broken” Performance
Guideline #59: Violated High · Score: -17.9
Guideline #60: Violated High · Score: -17.9
Guideline #61: Not Applicable · Score: 0.0
Guideline #62: Adhered High · Score: 12.8
Guideline #63: Not Applicable · Score: 0.0
Guideline #64: Adhered High · Score: 12.8
Guideline #65: Not Applicable · Score: 0.0
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Specifications Sheet

5 Guidelines · Score: -23.0

“Broken” Performance
Guideline #66: Violated High · Score: -17.9
Guideline #67: Violated High · Score: -12.8
Guideline #68: Violated High · Score: -12.8
Guideline #69: Adhered High · Score: 12.8
Guideline #70: Adhered High · Score: 7.7
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User Reviews

13 Guidelines · Score: 88.2

Guideline #71: Adhered High · Score: 17.9
Guideline #72: Adhered High · Score: 17.9
Guideline #73: Adhered High · Score: 20.4
Guideline #74: Adhered High · Score: 15.3
Guideline #75: Violated Low · Score: -6.4
Guideline #76: Adhered Low · Score: 6.4
Guideline #77: Violated Low · Score: -6.4
Guideline #78: Adhered Low · Score: 6.4
Guideline #79: Adhered High · Score: 12.8
Guideline #80: Violated High · Score: -12.8
Guideline #81: Neutral · Score: 0.0
Guideline #82: Adhered Low · Score: 3.8
Guideline #83: Adhered High · Score: 12.8
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Auxiliary Content

5 Guidelines · Score: 20.4

Guideline #84: Adhered High · Score: 17.9
Guideline #85: Adhered High · Score: 15.3
Guideline #86: Violated High · Score: -12.8
Guideline #87: Not Applicable · Score: 0.0
Guideline #88: Not Applicable · Score: 0.0
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Cross-Sells & Cross-Navigation

10 Guidelines · Score: -1.3

“Broken” Performance
Guideline #89: Adhered High · Score: 12.8
Guideline #90: Violated High · Score: -17.9
Guideline #91: Neutral · Score: 0.0
Guideline #92: Adhered High · Score: 12.8
Guideline #93: Adhered Low · Score: 6.4
Guideline #94: Violated High · Score: -12.8
Guideline #95: Violated High · Score: -12.8
Guideline #96: Issue Resolved · Score: 15.3
Guideline #97: Not Applicable · Score: 0.0
Guideline #98: Violated High · Score: -5.1
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All 60 sites were benchmarked across the 98 guidelines from the Product Page usability study. During our evaluation, the product page implementation at Grainger adhered to 42 usability guidelines, violated 29, and scored neutral on 5 occasions, while a remaining 22 guidelines weren’t applicable.

See methodology to read up on the evaluation criteria and scoring algorithm.

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Industry Comparison: Home & Hardware

Overall Grainger ranks 51 when comparing their product page design and UX performance against the 59 other major e-commerce sites in the benchmark, and ranks 6 in the Home & Hardware industry.

Poor
Acceptable
Good

4. Lowe's

5. IKEA

6. Grainger

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