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Best Buy’s Product Page UX

This is a usability benchmark of the product page experience of Best Buy and 59 other sites. The overall performance of Best Buy is acceptable.

Notably, Best Buy's product page performance is hampered by poor The 'Buy' Section and broken Product Page Layout, although this is helped somewhat by state of the art Product Images and Product Video & 360-View.

Rank: #8 of 60

Usability Score: 479

URL: bestbuy.com

Reviewer: Lauryn Smith

Poor
Acceptable
Good

Overall Product Page UX Performance

98 Guidelines · Score: 479

Product Page Layout

8 Guidelines · Score: -24.3

“Broken” Performance
Guideline #1: Violated Low · Score: -8.9
Guideline #2: Not Applicable · Score: 0.0
Guideline #3: Not Applicable · Score: 0.0
Guideline #4: Not Applicable · Score: 0.0
Guideline #5: Not Applicable · Score: 0.0
Guideline #6: Violated High · Score: -15.3
Guideline #7: Violated High · Score: -12.8
Guideline #8: Issue Resolved · Score: 12.8
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Product Images

9 Guidelines · Score: 126.5

“State of the Art” Performance
Guideline #9: Adhered High · Score: 20.4
Guideline #10: Adhered High · Score: 17.9
Guideline #11: Adhered High · Score: 17.9
Guideline #12: Adhered High · Score: 12.8
Guideline #13: Adhered High · Score: 12.8
Guideline #14: Adhered High · Score: 12.8
Guideline #15: Adhered Low · Score: 6.4
Guideline #16: Issue Resolved · Score: 12.8
Guideline #17: Adhered High · Score: 12.8
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Image Gallery UI

10 Guidelines · Score: 28.1

Guideline #18: Adhered High · Score: 17.9
Guideline #19: Not Applicable · Score: 0.0
Guideline #20: Violated Low · Score: -8.9
Guideline #21: Violated High · Score: -15.3
Guideline #22: Violated Low · Score: -6.4
Guideline #23: Adhered High · Score: 12.8
Guideline #24: Issue Resolved · Score: 12.8
Guideline #25: Issue Resolved · Score: 7.7
Guideline #26: Not Applicable · Score: 0.0
Guideline #27: Adhered High · Score: 7.7
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Product Video & 360-View

4 Guidelines · Score: 35.8

“State of the Art” Performance
Guideline #28: Adhered High · Score: 12.8
Guideline #29: Adhered High · Score: 12.8
Guideline #30: Adhered Low · Score: 5.1
Guideline #31: Adhered High · Score: 5.1
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The 'Buy' Section

11 Guidelines · Score: 15.3

Guideline #32: Adhered High · Score: 12.8
Guideline #33: Violated High · Score: -17.9
Guideline #34: Not Applicable · Score: 0.0
Guideline #35: Adhered High · Score: 12.8
Guideline #36: Violated High · Score: -12.8
Guideline #37: Adhered High · Score: 12.8
Guideline #38: Adhered High · Score: 12.8
Guideline #39: Issue Resolved · Score: 12.8
Guideline #40: Violated High · Score: -12.8
Guideline #41: Not Applicable · Score: 0.0
Guideline #42: Violated High · Score: -5.1
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Shipping, Returns, and Gifting

7 Guidelines · Score: 31.9

Guideline #43: Adhered High · Score: 12.8
Guideline #44: Adhered High · Score: 12.8
Guideline #45: Violated Low · Score: -8.9
Guideline #46: Neutral · Score: 0.0
Guideline #47: Adhered High · Score: 7.7
Guideline #48: Adhered High · Score: 7.7
Guideline #49: Not Applicable · Score: 0.0
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Product Variations

9 Guidelines · Score: 35.8

Guideline #50: Adhered High · Score: 17.9
Guideline #51: Violated High · Score: -12.8
Guideline #52: Adhered High · Score: 12.8
Guideline #53: Issue Resolved · Score: 12.8
Guideline #54: Not Applicable · Score: 0.0
Guideline #55: Not Applicable · Score: 0.0
Guideline #56: Issue Resolved · Score: 5.1
Guideline #57: Adhered High · Score: 5.1
Guideline #58: Violated High · Score: -5.1
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Product Descriptions

7 Guidelines · Score: 67.7

Guideline #59: Adhered High · Score: 17.9
Guideline #60: Adhered High · Score: 17.9
Guideline #61: Not Applicable · Score: 0.0
Guideline #62: Adhered High · Score: 12.8
Guideline #63: Adhered High · Score: 12.8
Guideline #64: Adhered High · Score: 12.8
Guideline #65: Violated Low · Score: -6.4
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Specifications Sheet

5 Guidelines · Score: 63.9

Guideline #66: Adhered High · Score: 17.9
Guideline #67: Adhered High · Score: 12.8
Guideline #68: Adhered High · Score: 12.8
Guideline #69: Adhered High · Score: 12.8
Guideline #70: Adhered High · Score: 7.7
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User Reviews

13 Guidelines · Score: 89.5

Guideline #71: Adhered High · Score: 17.9
Guideline #72: Adhered High · Score: 17.9
Guideline #73: Violated High · Score: -20.4
Guideline #74: Adhered High · Score: 15.3
Guideline #75: Violated Low · Score: -6.4
Guideline #76: Adhered High · Score: 12.8
Guideline #77: Violated Low · Score: -6.4
Guideline #78: Adhered Low · Score: 6.4
Guideline #79: Adhered High · Score: 12.8
Guideline #80: Adhered Low · Score: 6.4
Guideline #81: Adhered High · Score: 12.8
Guideline #82: Adhered High · Score: 7.7
Guideline #83: Adhered High · Score: 12.8
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Auxiliary Content

5 Guidelines · Score: -33.2

“Broken” Performance
Guideline #84: Violated High · Score: -17.9
Guideline #85: Violated High · Score: -15.3
Guideline #86: Not Applicable · Score: 0.0
Guideline #87: Not Applicable · Score: 0.0
Guideline #88: Not Applicable · Score: 0.0
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Cross-Sells & Cross-Navigation

10 Guidelines · Score: 42.2

Guideline #89: Adhered High · Score: 12.8
Guideline #90: Adhered High · Score: 17.9
Guideline #91: Violated Low · Score: -6.4
Guideline #92: Violated Low · Score: -6.4
Guideline #93: Adhered Low · Score: 6.4
Guideline #94: Violated High · Score: -12.8
Guideline #95: Adhered High · Score: 12.8
Guideline #96: Adhered High · Score: 15.3
Guideline #97: Adhered High · Score: 7.7
Guideline #98: Violated High · Score: -5.1
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All 60 sites were benchmarked across the 98 guidelines from the Product Page usability study. During our evaluation, the product page implementation at Best Buy adhered to 59 usability guidelines, violated 23, and scored neutral on 1 occasion, while a remaining 15 guidelines weren’t applicable.

See methodology to read up on the evaluation criteria and scoring algorithm.

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Industry Comparison: Electronics & Office

Overall Best Buy ranks 8 when comparing their product page design and UX performance against the 59 other major e-commerce sites in the benchmark, and ranks 2 in the Electronics & Office industry.

Poor
Acceptable
Good

2. Best Buy

4. Apple

6. HP

8. Staples

10. Newegg

11. Dell

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