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Crutchfield’s Product Page UX

This is a usability benchmark of the product page experience of Crutchfield and 59 other sites. The overall performance of Crutchfield is acceptable.

Notably, Crutchfield's product page performance is hampered by mediocre Product Video & 360-View and poor Product Page Layout, although this is helped somewhat by good Specifications Sheet and decent Product Descriptions.

Rank: #12 of 60

Usability Score: 449

URL: crutchfield.com

Reviewer: Edward Scott

Poor
Acceptable
Good

Overall Product Page UX Performance

98 Guidelines · Score: 449

Product Page Layout

8 Guidelines · Score: -14.1

Guideline #1: Not Applicable · Score: 0.0
Guideline #2: Violated High · Score: -17.9
Guideline #3: Not Applicable · Score: 0.0
Guideline #4: Not Applicable · Score: 0.0
Guideline #5: Not Applicable · Score: 0.0
Guideline #6: Violated High · Score: -15.3
Guideline #7: Adhered High · Score: 12.8
Guideline #8: Adhered Low · Score: 6.4
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Product Images

9 Guidelines · Score: 69.0

Guideline #9: Adhered High · Score: 20.4
Guideline #10: Adhered High · Score: 17.9
Guideline #11: Adhered High · Score: 17.9
Guideline #12: Adhered High · Score: 12.8
Guideline #13: Adhered High · Score: 12.8
Guideline #14: Violated High · Score: -12.8
Guideline #15: Adhered Low · Score: 6.4
Guideline #16: Adhered Low · Score: 6.4
Guideline #17: Violated High · Score: -12.8
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Image Gallery UI

10 Guidelines · Score: 43.5

Guideline #18: Adhered High · Score: 17.9
Guideline #19: Not Applicable · Score: 0.0
Guideline #20: Violated High · Score: -17.9
Guideline #21: Adhered High · Score: 15.3
Guideline #22: Adhered High · Score: 12.8
Guideline #23: Adhered High · Score: 12.8
Guideline #24: Violated High · Score: -12.8
Guideline #25: Adhered High · Score: 7.7
Guideline #26: Not Applicable · Score: 0.0
Guideline #27: Adhered High · Score: 7.7
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Product Video & 360-View

4 Guidelines · Score: 1.3

Guideline #28: Adhered High · Score: 12.8
Guideline #29: Violated Low · Score: -6.4
Guideline #30: Violated Low · Score: -5.1
Guideline #31: Not Applicable · Score: 0.0
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The 'Buy' Section

11 Guidelines · Score: 63.9

Guideline #32: Adhered High · Score: 12.8
Guideline #33: Adhered High · Score: 17.9
Guideline #34: Adhered High · Score: 17.9
Guideline #35: Violated High · Score: -12.8
Guideline #36: Violated High · Score: -12.8
Guideline #37: Adhered High · Score: 12.8
Guideline #38: Neutral · Score: 0.0
Guideline #39: Issue Resolved · Score: 12.8
Guideline #40: Adhered High · Score: 12.8
Guideline #41: Not Applicable · Score: 0.0
Guideline #42: Adhered Low · Score: 2.6
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Shipping, Returns, and Gifting

7 Guidelines · Score: -31.9

“Broken” Performance
Guideline #43: Violated High · Score: -12.8
Guideline #44: Adhered Low · Score: 6.4
Guideline #45: Violated High · Score: -17.9
Guideline #46: Neutral · Score: 0.0
Guideline #47: Not Applicable · Score: 0.0
Guideline #48: Violated High · Score: -7.7
Guideline #49: Not Applicable · Score: 0.0
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Product Variations

9 Guidelines · Score: 46.0

Guideline #50: Adhered High · Score: 17.9
Guideline #51: Adhered High · Score: 12.8
Guideline #52: Violated High · Score: -12.8
Guideline #53: Issue Resolved · Score: 12.8
Guideline #54: Not Applicable · Score: 0.0
Guideline #55: Not Applicable · Score: 0.0
Guideline #56: Adhered High · Score: 5.1
Guideline #57: Adhered High · Score: 5.1
Guideline #58: Adhered High · Score: 5.1
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Product Descriptions

7 Guidelines · Score: 74.1

Guideline #59: Adhered High · Score: 17.9
Guideline #60: Adhered High · Score: 17.9
Guideline #61: Not Applicable · Score: 0.0
Guideline #62: Adhered High · Score: 12.8
Guideline #63: Adhered High · Score: 12.8
Guideline #64: Adhered High · Score: 12.8
Guideline #65: Not Applicable · Score: 0.0
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Specifications Sheet

5 Guidelines · Score: 52.4

Guideline #66: Adhered High · Score: 17.9
Guideline #67: Adhered High · Score: 12.8
Guideline #68: Adhered High · Score: 12.8
Guideline #69: Adhered High · Score: 12.8
Guideline #70: Violated Low · Score: -3.8
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User Reviews

13 Guidelines · Score: 69.0

Guideline #71: Adhered High · Score: 17.9
Guideline #72: Adhered High · Score: 17.9
Guideline #73: Adhered Low · Score: 10.2
Guideline #74: Adhered High · Score: 15.3
Guideline #75: Violated High · Score: -12.8
Guideline #76: Violated High · Score: -12.8
Guideline #77: Violated Low · Score: -6.4
Guideline #78: Adhered Low · Score: 6.4
Guideline #79: Adhered High · Score: 12.8
Guideline #80: Violated High · Score: -12.8
Guideline #81: Adhered High · Score: 12.8
Guideline #82: Adhered High · Score: 7.7
Guideline #83: Adhered High · Score: 12.8
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Auxiliary Content

5 Guidelines · Score: 29.4

Guideline #84: Adhered High · Score: 17.9
Guideline #85: Adhered High · Score: 15.3
Guideline #86: Adhered Low · Score: 6.4
Guideline #87: Not Applicable · Score: 0.0
Guideline #88: Violated High · Score: -10.2
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Cross-Sells & Cross-Navigation

10 Guidelines · Score: 46.0

Guideline #89: Violated High · Score: -12.8
Guideline #90: Adhered High · Score: 17.9
Guideline #91: Neutral · Score: 0.0
Guideline #92: Adhered High · Score: 12.8
Guideline #93: Not Applicable · Score: 0.0
Guideline #94: Violated High · Score: -12.8
Guideline #95: Adhered High · Score: 12.8
Guideline #96: Issue Resolved · Score: 15.3
Guideline #97: Adhered High · Score: 7.7
Guideline #98: Adhered High · Score: 5.1
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All 60 sites were benchmarked across the 98 guidelines from the Product Page usability study. During our evaluation, the product page implementation at Crutchfield adhered to 57 usability guidelines, violated 22, and scored neutral on 3 occasions, while a remaining 16 guidelines weren’t applicable.

See methodology to read up on the evaluation criteria and scoring algorithm.

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Industry Comparison: Electronics & Office

Overall Crutchfield ranks 12 when comparing their product page design and UX performance against the 59 other major e-commerce sites in the benchmark, and ranks 3 in the Electronics & Office industry.

Poor
Acceptable
Good

3. Crutchfield

4. Apple

6. HP

8. Staples

10. Newegg

11. Dell

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