UX Articles

European Sites: UX Benchmark with 3,400+ Performance Scores and 2,800+ Best Practice Examples

Anders Nielsen

Content Creator

Published Oct 14, 2025

At Baymard, we’ve just released a new UX benchmark of 6 European B2C Retail Goods sites.

This follows from our large-scale user testing research on European sites, and adds to our existing ecommerce UX benchmark.

6 New European UX Case Studies

Each of the 6 sites added to the European sites benchmark has been manually benchmarked across 500-600+ research-based UX parameters relevant to its individual industry.

This provides you with 3,400+ performance scores and 2,800+ new best practice examples from these sites and markets:

  • 4 new Electronics case studies from: MediaMarkt (Germany), RTV Euro AGD (Poland), Fnac (France), and Netonnet (Sweden)
  • 1 new Home & Hardware case study from: Gamma (Netherlands)
  • 1 new Mass Merchant case study from: bol.com (Netherlands)

European B2C Retail Goods UX Performance

Each of the 6 new European B2C Retail Goods sites’ 3,400+ UX performance scores, along with the scores for the other European sites in the benchmark, are summarized in the interactive scatterplot below — showing you how they perform collectively and individually:

 

A publicly available overview of the benchmark can be found on our European Sites benchmark collection page.

Additionally, these case studies are also now available in their corresponding industry benchmark collections: Electronics & Office, Home & Hardware, and Mass Merchants.

Getting Access: all 3,400+ UX performance scores, 2,800+ best practice examples, and the UX insights gained from researching the European B2C Retail Goods industry are available immediately and in full within Baymard.

If you want to know how your desktop site, mobile site, or app performs and compares, then learn more about getting Baymard to conduct a UX audit of your site or app.

Anders Nielsen

Content Creator

Published Oct 14, 2025

Anders is the content creator and editor at Baymard, creating both Premium and marketing content since 2022. He conducts the final edits and publishes Baymard's articles.

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