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Lowe’s Mobile E-Commerce UX

This is a usability benchmark of the mobile site user experience of Lowe's and 49 other sites. The overall performance of Lowe's is acceptable. For instance, Lowe's mobile design has state of the art Touch Keyboards and Filtering & Sorting yet suffers from broken Product Page Layout and Search.

Rank: #5 of 50

Usability Score: 644

URL: Lowes.com

Reviewed by: Thomas Grønne

Poor
Acceptable
Good

Overall Mobile UX Performance

146 Guidelines · Score: 644

Navigation & Product Browsing

4 Guidelines · Score: 68.8

“State of the Art” Performance
Guideline #29: Adhered Low · Score: 19.7
Guideline #30: Issue Resolved · Score: 39.3
Guideline #31: Violated Low · Score: -14.7
Guideline #32: Adhered High · Score: 24.6
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Search

5 Guidelines · Score: -34.4

“Broken” Performance
Guideline #33: Violated High · Score: -34.4
Guideline #34: Violated High · Score: -39.3
Guideline #35: Adhered High · Score: 34.4
Guideline #36: Adhered High · Score: 34.4
Guideline #37: Violated High · Score: -29.5
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Product List

12 Guidelines · Score: 100.7

“State of the Art” Performance
Guideline #38: Adhered High · Score: 39.3
Guideline #39: Adhered High · Score: 34.4
Guideline #40: Violated High · Score: -29.5
Guideline #41: Violated Low · Score: -12.3
Guideline #42: Adhered High · Score: 24.6
Guideline #43: Adhered High · Score: 29.5
Guideline #44: Violated Low · Score: -12.3
Guideline #45: Adhered Low · Score: 12.3
Guideline #46: Adhered High · Score: 24.6
Guideline #47: Not Applicable · Score: 0.0
Guideline #48: Violated High · Score: -19.7
Guideline #49: Adhered High · Score: 9.8
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Filtering & Sorting

9 Guidelines · Score: 95.8

“State of the Art” Performance
Guideline #50: Adhered High · Score: 34.4
Guideline #51: Adhered High · Score: 34.4
Guideline #52: Adhered High · Score: 24.6
Guideline #53: Adhered High · Score: 24.6
Guideline #54: Violated High · Score: -24.6
Guideline #55: Violated Low · Score: -12.3
Guideline #56: Violated Low · Score: -9.8
Guideline #57: Adhered Low · Score: 9.8
Guideline #58: Adhered High · Score: 14.7
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Cross Navigation & Compatibility

5 Guidelines · Score: 0.0

“Broken” Performance
Guideline #59: Violated High · Score: -29.5
Guideline #60: Adhered High · Score: 24.6
Guideline #61: Adhered High · Score: 24.6
Guideline #62: Violated High · Score: -19.7
Guideline #63: Not Applicable · Score: 0.0
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Product Page Layout

6 Guidelines · Score: -29.5

“Broken” Performance
Guideline #64: Violated High · Score: -34.4
Guideline #65: Adhered High · Score: 29.5
Guideline #66: Violated High · Score: -24.6
Guideline #67: Violated High · Score: -24.6
Guideline #68: Adhered High · Score: 24.6
Guideline #69: Not Applicable · Score: 0.0
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Product Images

5 Guidelines · Score: 9.8

“Broken” Performance
Guideline #70: Adhered High · Score: 39.3
Guideline #71: Violated High · Score: -34.4
Guideline #72: Adhered High · Score: 34.4
Guideline #73: Violated High · Score: -19.7
Guideline #74: Violated High · Score: -9.8
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Product Descriptions & Specs

3 Guidelines · Score: 59.0

“State of the Art” Performance
Guideline #75: Adhered High · Score: 34.4
Guideline #76: Adhered High · Score: 24.6
Guideline #77: Not Applicable · Score: 0.0
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Cart

2 Guidelines · Score: -2.5

“Broken” Performance
Guideline #81: Adhered Low · Score: 12.3
Guideline #82: Violated High · Score: -14.7
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Total Cost

6 Guidelines · Score: 88.4

“State of the Art” Performance
Guideline #83: Adhered High · Score: 39.3
Guideline #84: Adhered High · Score: 34.4
Guideline #85: Adhered High · Score: 29.5
Guideline #86: Adhered High · Score: 24.6
Guideline #87: Violated High · Score: -24.6
Guideline #88: Violated High · Score: -14.7
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Shipping

3 Guidelines · Score: 4.9

Guideline #89: Adhered High · Score: 34.4
Guideline #90: Violated High · Score: -29.5
Guideline #91: Not Applicable · Score: 0.0
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Account

3 Guidelines · Score: 0.0

“Broken” Performance
Guideline #92: Adhered High · Score: 34.4
Guideline #93: Violated High · Score: -34.4
Guideline #94: Not Applicable · Score: 0.0
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Editing & Verifying Inputs

7 Guidelines · Score: 34.4

Guideline #95: Adhered High · Score: 34.4
Guideline #96: Violated High · Score: -34.4
Guideline #97: Issue Resolved · Score: 29.5
Guideline #98: Not Applicable · Score: 0.0
Guideline #99: Neutral · Score: 0.0
Guideline #100: Adhered High · Score: 24.6
Guideline #101: Violated High · Score: -19.7
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Redundancy & Simplicity

5 Guidelines · Score: 59.0

“State of the Art” Performance
Guideline #102: Adhered High · Score: 29.5
Guideline #103: Adhered High · Score: 24.6
Guideline #104: Adhered High · Score: 24.6
Guideline #105: Violated High · Score: -9.8
Guideline #106: Violated High · Score: -9.8
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Form Layout

5 Guidelines · Score: 24.6

Guideline #107: Not Applicable · Score: 0.0
Guideline #108: Adhered High · Score: 24.6
Guideline #109: Not Applicable · Score: 0.0
Guideline #110: Violated High · Score: -9.8
Guideline #111: Adhered High · Score: 9.8
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Input Functionality

5 Guidelines · Score: -24.6

“Broken” Performance
Guideline #112: Not Applicable · Score: 0.0
Guideline #113: Adhered High · Score: 14.7
Guideline #114: Violated High · Score: -24.6
Guideline #115: Violated High · Score: -14.7
Guideline #116: Not Applicable · Score: 0.0
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Field Descriptions

10 Guidelines · Score: 76.2

Guideline #117: Violated Low · Score: -19.7
Guideline #118: Adhered High · Score: 39.3
Guideline #119: Violated High · Score: -34.4
Guideline #120: Adhered High · Score: 29.5
Guideline #121: Adhered High · Score: 29.5
Guideline #122: Violated High · Score: -24.6
Guideline #123: Adhered High · Score: 19.7
Guideline #124: Adhered Low · Score: 7.4
Guideline #125: Adhered High · Score: 19.7
Guideline #126: Adhered High · Score: 9.8
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Touch Keyboards

5 Guidelines · Score: 98.3

“State of the Art” Performance
Guideline #127: Adhered High · Score: 29.5
Guideline #128: Adhered High · Score: 29.5
Guideline #129: Adhered High · Score: 19.7
Guideline #130: Adhered High · Score: 9.8
Guideline #131: Adhered High · Score: 9.8
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Error Messages

5 Guidelines · Score: -14.7

“Broken” Performance
Guideline #132: Violated High · Score: -39.3
Guideline #133: Adhered High · Score: 29.5
Guideline #134: Violated High · Score: -24.6
Guideline #135: Adhered High · Score: 19.7
Guideline #136: Not Applicable · Score: 0.0
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All 50 sites were benchmarked across the 146 guidelines from the Mobile E-Commerce usability study. During our evaluation, the mobile experience of Lowe's adhered to 58 usability guidelines, violated 37, and scored neutral on 1 occasion, while a remaining 50 guidelines weren’t applicable.

See methodology to read up on the evaluation criteria and scoring algorithm.

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Industry Comparison: Home & Hardware

Overall Lowe's ranks 5 when comparing the user experience of their mobile site against that of the 49 other major US e-commerce mobile sites in the benchmark, and ranks 2 in the Home & Hardware industry.

Poor
Acceptable
Good

2. Lowe's

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