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Lowe’s Product Page UX

This is a usability benchmark of the product page experience of Lowe's and 59 other sites. The overall performance of Lowe's is acceptable.

Notably, Lowe's product page performance is hampered by mediocre Product Descriptions and Cross-Sells & Cross-Navigation, although this is helped somewhat by state of the art Product Images and Auxiliary Content.

Rank: #10 of 60

Usability Score: 460

URL: lowes.com

Reviewer: Lauryn Smith

Poor
Acceptable
Good

Overall Product Page UX Performance

98 Guidelines · Score: 460

Product Page Layout

8 Guidelines · Score: 31.9

Guideline #1: Violated Low · Score: -8.9
Guideline #2: Not Applicable · Score: 0.0
Guideline #3: Not Applicable · Score: 0.0
Guideline #4: Not Applicable · Score: 0.0
Guideline #5: Not Applicable · Score: 0.0
Guideline #6: Adhered High · Score: 15.3
Guideline #7: Adhered High · Score: 12.8
Guideline #8: Issue Resolved · Score: 12.8
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Product Images

9 Guidelines · Score: 120.1

“State of the Art” Performance
Guideline #9: Adhered High · Score: 20.4
Guideline #10: Adhered High · Score: 17.9
Guideline #11: Adhered High · Score: 17.9
Guideline #12: Adhered High · Score: 12.8
Guideline #13: Adhered High · Score: 12.8
Guideline #14: Adhered High · Score: 12.8
Guideline #15: Adhered High · Score: 12.8
Guideline #16: Not Applicable · Score: 0.0
Guideline #17: Adhered High · Score: 12.8
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Image Gallery UI

10 Guidelines · Score: 53.7

Guideline #18: Adhered High · Score: 17.9
Guideline #19: Not Applicable · Score: 0.0
Guideline #20: Adhered High · Score: 17.9
Guideline #21: Adhered High · Score: 15.3
Guideline #22: Adhered High · Score: 12.8
Guideline #23: Violated High · Score: -12.8
Guideline #24: Violated High · Score: -12.8
Guideline #25: Adhered High · Score: 7.7
Guideline #26: Not Applicable · Score: 0.0
Guideline #27: Adhered High · Score: 7.7
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Product Video & 360-View

4 Guidelines · Score: 25.6

Guideline #28: Adhered High · Score: 12.8
Guideline #29: Adhered High · Score: 12.8
Guideline #30: Violated Low · Score: -5.1
Guideline #31: Adhered High · Score: 5.1
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The 'Buy' Section

11 Guidelines · Score: 14.1

Guideline #32: Adhered High · Score: 12.8
Guideline #33: Not Applicable · Score: 0.0
Guideline #34: Violated High · Score: -17.9
Guideline #35: Violated High · Score: -12.8
Guideline #36: Violated High · Score: -12.8
Guideline #37: Adhered High · Score: 12.8
Guideline #38: Adhered High · Score: 12.8
Guideline #39: Issue Resolved · Score: 12.8
Guideline #40: Adhered Low · Score: 6.4
Guideline #41: Not Applicable · Score: 0.0
Guideline #42: Neutral · Score: 0.0
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Shipping, Returns, and Gifting

7 Guidelines · Score: -26.8

“Broken” Performance
Guideline #43: Violated High · Score: -12.8
Guideline #44: Not Applicable · Score: 0.0
Guideline #45: Violated Low · Score: -8.9
Guideline #46: Violated High · Score: -12.8
Guideline #47: Adhered High · Score: 7.7
Guideline #48: Not Applicable · Score: 0.0
Guideline #49: Not Applicable · Score: 0.0
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Product Variations

9 Guidelines · Score: 46.0

Guideline #50: Issue Resolved · Score: 17.9
Guideline #51: Adhered High · Score: 12.8
Guideline #52: Violated High · Score: -12.8
Guideline #53: Issue Resolved · Score: 12.8
Guideline #54: Not Applicable · Score: 0.0
Guideline #55: Not Applicable · Score: 0.0
Guideline #56: Issue Resolved · Score: 5.1
Guideline #57: Adhered High · Score: 5.1
Guideline #58: Issue Resolved · Score: 5.1
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Product Descriptions

7 Guidelines · Score: 34.5

Guideline #59: Adhered High · Score: 17.9
Guideline #60: Violated Low · Score: -8.9
Guideline #61: Not Applicable · Score: 0.0
Guideline #62: Adhered High · Score: 12.8
Guideline #63: Not Applicable · Score: 0.0
Guideline #64: Adhered High · Score: 12.8
Guideline #65: Not Applicable · Score: 0.0
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Specifications Sheet

5 Guidelines · Score: -2.6

Guideline #66: Adhered High · Score: 17.9
Guideline #67: Violated High · Score: -12.8
Guideline #68: Violated High · Score: -12.8
Guideline #69: Adhered High · Score: 12.8
Guideline #70: Violated High · Score: -7.7
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User Reviews

13 Guidelines · Score: 89.5

Guideline #71: Adhered High · Score: 17.9
Guideline #72: Adhered High · Score: 17.9
Guideline #73: Adhered Low · Score: 10.2
Guideline #74: Violated High · Score: -15.3
Guideline #75: Adhered High · Score: 12.8
Guideline #76: Violated High · Score: -12.8
Guideline #77: Adhered High · Score: 12.8
Guideline #78: Violated High · Score: -12.8
Guideline #79: Adhered High · Score: 12.8
Guideline #80: Adhered High · Score: 12.8
Guideline #81: Adhered High · Score: 12.8
Guideline #82: Adhered High · Score: 7.7
Guideline #83: Adhered High · Score: 12.8
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Auxiliary Content

5 Guidelines · Score: 39.6

“State of the Art” Performance
Guideline #84: Adhered High · Score: 17.9
Guideline #85: Adhered High · Score: 15.3
Guideline #86: Adhered Low · Score: 6.4
Guideline #87: Not Applicable · Score: 0.0
Guideline #88: Not Applicable · Score: 0.0
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Cross-Sells & Cross-Navigation

10 Guidelines · Score: 34.5

Guideline #89: Adhered High · Score: 12.8
Guideline #90: Adhered High · Score: 17.9
Guideline #91: Violated High · Score: -12.8
Guideline #92: Adhered High · Score: 12.8
Guideline #93: Adhered Low · Score: 6.4
Guideline #94: Violated High · Score: -12.8
Guideline #95: Neutral · Score: 0.0
Guideline #96: Adhered High · Score: 15.3
Guideline #97: Not Applicable · Score: 0.0
Guideline #98: Violated High · Score: -5.1
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All 60 sites were benchmarked across the 98 guidelines from the Product Page usability study. During our evaluation, the product page implementation at Lowe’s adhered to 55 usability guidelines, violated 21, and scored neutral on 2 occasions, while a remaining 20 guidelines weren’t applicable.

See methodology to read up on the evaluation criteria and scoring algorithm.

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Industry Comparison: Home & Hardware

Overall Lowe’s ranks 10 when comparing their product page design and UX performance against the 59 other major e-commerce sites in the benchmark, and ranks 4 in the Home & Hardware industry.

Poor
Acceptable
Good

4. Lowe's

5. IKEA

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