B2B Medical & Pharma Sites: New UX Benchmark with Over 4,500 Performance Scores and 3,500+ Best Practice Examples

At Baymard we’ve just released a new UX benchmark of B2B Medical & Pharma sites.

This adds to our existing e-commerce UX benchmark.

10 B2B Medical & Pharma UX Case Studies

The 10 sites have been manually assessed across 500 research-based UX parameters relevant to B2B Medical & Pharma sites, resulting in 4,500+ weighted UX performance scores and 3,500+ best practice examples.

For the benchmark, we rated 10 B2B Medical & Pharma sites: Allegro Medical, Waters, Mckesson, Cole-Parmer, AbCam, Medline, Bound Tree Medical, Henry Schein, Thermo Fisher, and Sigma Aldrich.

You can explore our 10 in-depth B2B Medical & Pharma UX case studies using the below links:

B2B Medical & Pharma UX Performance

Each of the 10 B2B Medical & Pharma sites’ 4,500+ UX performance scores are summarized in the interactive scatterplot below — showing you how they perform collectively and individually:


A publicly available overview of the research and benchmark can be found on our B2B Medical & Pharma research overview page.

Getting access: all 4,500+ UX performance scores, 3,500+ best practice examples, and the UX insights from researching the B2B Medical & Pharma industry are available immediately and in full within Baymard Premium. If you want to know how your B2B Medical & Pharma website performs and compares, then learn more about getting Baymard to conduct a B2B Medical & Pharma UX audit of your site.

Authored by Anders Nielsen on November 22, 2022

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