Mass Merchant Sites: New UX Benchmark with 6,000+ Performance Scores and 6,000+ Best Practice Examples

At Baymard we’ve just released a new UX benchmark of Mass Merchant sites.

This follows from our large-scale user testing research on Mass Merchant & Department Store sites, and adds to our existing e-commerce UX benchmark.

10 Mass Merchant UX Case Studies

The 10 sites have been manually assessed across 600+ research-based UX parameters relevant to Mass Merchant websites, resulting in 6,000+ weighted UX performance scores and 6,000+ best practice examples from Mass Merchant sites.

You can explore our 10 new in-depth Mass Merchant UX case studies using the below links:

Mass Merchant UX Performance

Each of the 10 Mass Merchant sites’ 6,000+ UX performance scores, along with the scores for the other Mass Merchant sites in the benchmark, are summarized in the interactive scatterplot below — showing you how they perform collectively and individually:


A publicly available overview of the research and benchmark can be found on our Mass Merchant research overview page.

Getting access: all 6,000+ UX performance scores, 6,000+ best practice examples, and the UX insights from researching the Mass Merchant industry are available immediately and in full within Baymard Premium. (If you already have an account open the Mass Merchant study.)

If you want to know how your Mass Merchant desktop site, mobile site, or app performs and compares, then learn more about getting Baymard to conduct a Mass Merchant UX Audit of your site or app.

Authored by Anders Nielsen on April 16, 2024

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