Aug 19, 2026
The Hidden Cost of Bad UX: How Much Revenue Are You Leaving on the Table?
How much revenue is your site losing each month because of unnecessary UX friction? Find out what you could recover with Baymard's Opportunity Sizing Calculator.
UX Blog
Learn UX basics, the latest Baymard news, and discover UX/UI best practices across ecommerce and more, all grounded in thousands of hours of usability testing.
Articles (22)
Jun 30, 2026
Time is Money: How Pre-Validated UX Research Protects Your Resources & Budget
Discover how pre-validated UX research protects your budget and resources. Find out how you can realize net savings of 715% or more.
Mar 10, 2026
UX-Ray for Figma: Align Your Designs with Research-Backed UX Best Practices
UX-Ray for Figma by Baymard helps you identify UX issues directly where you work.
Feb 5, 2026
2026 Progress: Instant UX Analysis of Your Site Now Across 209 UX Parameters (Still 95% Accuracy Rate)
UX-Ray has reached a new milestone in automated UX insights and can now audit your website and designs across 209 research-backed UX heuristics.
Jan 27, 2026
2 New UX Research Studies in 2025
With the start of the new year, let’s take a look at what we accomplished in 2025 and where we’ll be focusing our efforts in 2026.
Dec 16, 2025
The Baymard Ecommerce UX Awards 2025 - Recognizing the Top 1% of Sites
As 2025 comes to a close, we’re showcasing the top 1% of ecommerce sites in the Baymard Ecommerce UX Awards 2025. View the list of this year's winners. #ecommerceuxawards
Sep 25, 2025
UX-Ray 2.0: Research-Backed UX To-Do List in Minutes
With our newest update to UX-Ray, you can scan your site and get a prioritized, research-backed UX to-do list in minutes. Try it for free today!
May 20, 2025
UX-Ray 1.0 - Get Instant UX Analysis for Any Ecom Site
Scan any site and get instant UX analysis with our new AI-powered feature UX-Ray based on Baymard’s research. Sign up and try for free today!
Mar 12, 2025
UX-Query - Get Instant Answers to Any UX Question
Get instant answers to any UX question with UX-Query, our AI-powered search assistant. Sign and try for free today!
Feb 11, 2025
Baymard’s New Free Plan — Get Instant Access to Premium UX Research
We’re excited to introduce our brand-new Free Plan, giving you instant access to industry-leading UX research, completely free. Sign up today.
Nov 27, 2024
The New Baymard Figma Plugin: Add UX Best Practice Cards to Any Figma Project
Instantly add UX Best Practice Cards to any Figma or FigJam project. Showcasing the value of your design decisions and managing stakeholders has never been easier.
Oct 22, 2024
150,000+ Hours of Research Condensed Into Weekly Bitesized UX Videos: Find Us on YouTube
The official Baymard Institute YouTube channel is now live. Head over and explore a range of bitesized videos that draw from over 150,000 hours of deep UX research. Subscribe today!
Mar 9, 2022
40+ UX Statistics (from 200,000 hours of UX Research)
These UX statistics are proof that user experience design should never be an afterthought; and the reason successful ecommerce sites invest in UX.
Mar 7, 2022
What Is a Conversion Audit? Crucial Data for Ecommerce CRO
A conversion (CRO) audit is a wide-ranging examination of the customer’s journey on your website to identify issues that could hurt your conversion rate.
Feb 14, 2022
User-Centered Design: Principles and Examples of UCD
User-Centered Design places users’ needs, goals, and feedback at the center of the design process. Learn how UCD can improve your ecommerce site.
Dec 9, 2021
35 Data-Driven Ecommerce Best Practices
These specific guidelines are sourced directly from Baymard Institute’s 71,000+ hours of large-scale UX research that go beyond UX basics.
Nov 30, 2021
18 UX Design Examples: Inspiration for Improving User Experience
We’ve compiled a list of design examples — selected from Baymard's case studies — that you can use as inspiration for improving the user experience on your site.
Nov 10, 2021
Website Usability Best Practices (Backed By Research)
Website usability is a term we use to describe the ease of use of a site. It’s another way of saying “How user-friendly is this site?”
Nov 1, 2021
The Best Practices and Key Principles of UX Design
In this article, we’ve put together the top UX design best practices you can use to optimize your ecommerce site website or app, selected by Baymard’s team of user experience experts.
Oct 26, 2021
What Is a UX Audit? Baymard's Expert-Led UX Audits Explained
If your website or app isn’t performing the way it used to, whether that’s a drop in conversions, rising bounce rates, or user complaints, the issue almost certainly lies in your user experience.
Oct 12, 2021
The UX Design Process: Making the Most of User Experience
Here's an inside look at the user experience design process and some ways to improve your current UX systems.
Sep 30, 2021
UI vs. UX: Fundamentals of User Design
In this article, we discuss the difference between UI and UX design, and talk about how they fit together during the product design and development process.
Showing 22 of 22
Weekly UX Research, Insights, and Updates
Join 60,000+ UX professionals. Get the latest UX research, practical guides, and Baymard news delivered to your inbox every week.
