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Baymard Update: 13 New Case Studies and 3 New 2021 Benchmarks (Checkout, Product Page, and On-Site Search UX)

Key Takeaways

  • 13 new 2021 UX case studies added to Health, Beauty, & Vitamins, Sports Equipment, and Pets, Toys, & Music
  • New 2021 “Cart & Checkout” benchmark added with 8,000+ Checkout examples
  • New 2021 “Product Details Page” benchmark added with 5,000+ PDP examples
  • New 2021 “On-Site Search” benchmark added with 2,500+ Search UI examples

1) Benchmark Database Expansion

We’re expanding our UX benchmark database significantly with in-depth UX case studies of 13 new sites that we’ve manually benchmarked across 500+ guidelines.

This provides you with 4,500+ new best practice examples and 6,500+ performance scores within the industries Health, Beauty, & Vitamins, Sports Equipment, Pets, Toys, & Music:

This also expands the number of European sites in our benchmark to 24.

A large part of these benchmarks are available for public browsing and over the coming months we will release a handful of articles with some insight highlights. All 6,500+ UX performance scores, 4,500+ best practice examples, and the UX insights from these new industries are available immediately and in full within Baymard Premium.

2) 2021 “Cart & Checkout” UX Benchmark Update

We’re also releasing a 2021 update for our “Cart & Checkout” UX benchmark, with 89 large e-commerce sites rated across 130 “Cart & Checkout” UX guidelines.

This provides you with:

3) 2021 “Product Details Page” UX Benchmark Update

Additionally, we’re also releasing a 2021 update for our “Product Details Page” UX benchmark, with 90 large e-commerce sites rated across 95 PDP UX guidelines.

This provides you with:

4) 2021 “On-Site Search’’ UX Benchmark Update

Finally, we’re also releasing a 2021 update for our “On-Site Search” UX benchmark, with 82 large e-commerce sites rated across 50 Search UX guidelines.

This provides you with:

Enjoy, the Baymard research team.

Authored by Mark Crowley on October 12, 2021

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