UX Blog

Learn UX basics, the latest Baymard news, and discover UX/UI best practices across ecommerce and more, all grounded in thousands of hours of usability testing.

Articles (58)

Female UX expert presenting UX findings to colleagues and stakeholders in a boardroom

Sep 11, 2026

How to Present UX Research Findings to Get Buy-In From Stakeholders

Finding UX issues on your website is one thing, but justifying the investment in getting them fixed is another. See how to do it with firsthand insights from Baymard’s experienced UX team.

UX BasicsUX AuditsUX Research
Website page mockups with labels showing UX issues, violations, and best practices

Aug 24, 2026

How to Use Heuristic Evaluation to Find UX Issues Fast

A structured expert review helps identify key usability violations, prioritize friction points, and optimize user flows across your site.

UX BasicsUX Research
Product listing page screenshots from Everlane's desktop website showing women's dresses, and Walmart's mobile website showing laptops

Aug 20, 2026

Product Listing Page (PLP) UX: Definition & Ecommerce Best Practices

Optimizing your product listing pages (PLP) is vital. Learn 5 ecommerce best practices to improve navigation, filtering, and scannability.

UX BasicsEcommerce UXNavigation & Search
Baymard Opportunity Sizing Calculator showing the cost of UX friction per individual guidelines.

Aug 19, 2026

The Hidden Cost of Bad UX: How Much Revenue Are You Leaving on the Table?

How much revenue is your site losing each month because of unnecessary UX friction? Find out what you could recover with Baymard's Opportunity Sizing Calculator.

Company & Product UpdatesPerformanceUX ResearchTools & Calculators

Jul 15, 2026

UX Research Methods: Which to Use and When

Are you using the right UX research method for your goals? Discover the strengths, limits, and ideal timing for four key research methods here.

UX BasicsUX AuditsUX Research

Jul 10, 2026

Ecommerce UX Audit: How to Find What's Hurting Your Conversion

Stop guessing. Learn how to conduct a comprehensive ecommerce UX audit across your entire funnel using a research-backed framework.

UX BasicsUX AuditsUX Research

Jun 30, 2026

Time is Money: How Pre-Validated UX Research Protects Your Resources & Budget

Discover how pre-validated UX research protects your budget and resources. Find out how you can realize net savings of 715% or more.

Company & Product UpdatesUX ResearchPerformanceTools & Calculators

Jun 24, 2026

7 Benefits of Conducting a UX Audit on Your Ecommerce Site

Discover the key benefits of conducting an ecommerce UX audit. Learn how to find hidden revenue leaks and prioritize dev fixes with research-backed data.

UX BasicsUX AuditsUX Research

Jun 18, 2026

What is a Banner UI Element? Definition & Design Usage

Banners are one of the most widely used components in UI design, but one of the most frequently misapplied. Here’s how to use them correctly.

UX BasicsUI Elements

Jun 11, 2026

The Definitive Guide to Ecommerce UX Research & Audits

Ecommerce UX research helps you understand why users face issues. Stop the guesswork, prioritize fixes, and boost conversions using Baymard's framework.

UX BasicsUX AuditsUX Research
Screenshots of payment screens on Best Buy (desktop) and Hamleys (mobile) ecommerce websites

Jun 1, 2026

Payment UX: Research-Backed Standards for Ecommerce Checkouts

The payment step is the highest-anxiety moment in checkout. Here are the research-backed UX standards that keep users moving toward purchase.

Ecommerce UXConversion OptimizationCheckout FlowForms & ValidationTrust & Security
Mobile and desktop ecommerce store cart and order confirmation screens

May 19, 2026

How to Reduce Cart Abandonment (Data-Backed UX Strategies)

Resolve the UX-driven causes of checkout abandonment. This guide covers five fixes to help you recover lost revenue and optimize your order flow.

Conversion OptimizationEcommerce UXCheckout Flow
Desktop and mobile ecommerce website homepages showing carousels with page control dots

May 15, 2026

Page Control UI: Definition, Features, & Design Styles

Learn what page control UI is, explore dot styles and design variants, and discover research-backed best practices for carousels and image galleries.

UX BasicsUI Elements
Screenshot of checkout flows on REI (desktop) and Birkenstock (mobile) websites

May 13, 2026

How to Audit Your Checkout Flow for Hidden Friction

Analytics show where users drop off; a UX audit tells you why. Use this research-backed framework to find and fix hidden checkout friction.

Conversion OptimizationEcommerce UXUX AuditsCheckout FlowForms & Validation
Checkout screens on mobile and desktop ecommerce websites

Apr 23, 2026

The Checkout UX Guide: Optimizing Your Ecommerce Order Flow with Research-Backed Insights

Maximize revenue by removing checkout friction. Learn research-backed strategies for improving your checkout UX and reducing abandonment.

Conversion OptimizationEcommerce UXCheckout Flow
Ecommerce category pages on Northern Tool (desktop) and Nordstrom (mobile)

Apr 17, 2026

Ecommerce Category Pages: Definition, Usage, & Design Tips

Improve the user experience on your ecommerce category pages. Learn how to use subcategory tiles, clear navigation, and imagery to guide shoppers.

UX BasicsUI ElementsNavigation & Search
Ecommerce filters on a desktop and mobile site

Apr 17, 2026

What Is an Ecommerce Filter? UI Best Practices

Ecommerce filters explained. Types, UI best practices, and real-world design examples. Improve your product filtering experience.

UX BasicsUI ElementsNavigation & Search
UX-Ray for Figma plugin graphic

Mar 10, 2026

UX-Ray for Figma: Align Your Designs with Research-Backed UX Best Practices

UX-Ray for Figma by Baymard helps you identify UX issues directly where you work.

Company & Product UpdatesPerformance
UX-Ray 2.0 screenshot

Feb 5, 2026

2026 Progress: Instant UX Analysis of Your Site Now Across 209 UX Parameters (Still 95% Accuracy Rate)

UX-Ray has reached a new milestone in automated UX insights and can now audit your website and designs across 209 research-backed UX heuristics.

Company & Product UpdatesPerformance

Jan 27, 2026

2 New UX Research Studies in 2025

With the start of the new year, let’s take a look at what we accomplished in 2025 and where we’ll be focusing our efforts in 2026.

Company & Product UpdatesPerformance

Dec 16, 2025

The Baymard Ecommerce UX Awards 2025 - Recognizing the Top 1% of Sites

As 2025 comes to a close, we’re showcasing the top 1% of ecommerce sites in the Baymard Ecommerce UX Awards 2025. View the list of this year's winners. #ecommerceuxawards

Company & Product UpdatesPerformanceUX Awards

Nov 4, 2025

Introducing a New Baymard Research Focus: Quantitative Insights

Baymard is providing new Quantitative Insights based on large-scale surveys of ecommerce users — see how they apply to your UX needs.

Company & Product UpdatesQuantitative Insights

Sep 25, 2025

UX-Ray 2.0: Research-Backed UX To-Do List in Minutes

With our newest update to UX-Ray, you can scan your site and get a prioritized, research-backed UX to-do list in minutes. Try it for free today!

Company & Product UpdatesPerformance

May 20, 2025

UX-Ray 1.0 - Get Instant UX Analysis for Any Ecom Site

Scan any site and get instant UX analysis with our new AI-powered feature UX-Ray based on Baymard’s research. Sign up and try for free today!

Company & Product UpdatesPerformance

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