These articles are based on observations and test findings from our usability research on e-commerce checkout processes and abandonment rates.
6 Ways to Improve the Relevance of Cross-Sells in the Cart (52% of Desktop Sites Don’t Do Enough)
5 Ways to Provide a Superior Gifting UI and Flow
5 ‘Credit Card Form’ Implementations That Make ‘L.L. Bean’ Best-in-Class
The Current State of Checkout UX (18 Common Pitfalls)
Always Explain Why the ‘Phone’ Field Is Required (58% of Sites Don’t)
5 ‘Order Review’ Implementations That Make Office Depot Best-in-Class
Checkout Optimization: From 16 Form Fields to 8 Fields (keynote presentation)
Drop-Down Usability: When You Should (and Shouldn’t) Use Them
Format the ‘Expiration Date’ Fields Exactly the Same as the Physical Credit Card (90% Get It Wrong)
E-Commerce Checkouts Need to Mark Both Required and Optional Fields Explicitly (Only 24% Do So)
Form Field Usability: Avoid Multi-Column Layouts (13% Get It Wrong)
Form Usability: Getting ‘Address Line 2’ Right
Offer ‘Delayed Account Creation’ at the Confirmation Step (38% Don’t)
CAPTCHAs Have an 8% Failure Rate, and 29% if Case Sensitive
Remove Select Features When There’s Only One Option Left (14% Don’t)
Form Field Usability: Consider Using Localized Input Masks for ‘Phone’ and Other Restricted Inputs (64% Don’t)
5 Common Usability Pitfalls of Custom Designed Drop-Downs (31% Have Issues)
Shopping Cart: Auto-Update User’s Quantity Changes and Allow ‘Quantity 0’ (86% Don’t)
Use ‘Delivery Date’ Not ‘Shipping Speed’ – From UX Research to Implementation Roadmap
The ‘Credit Card Number’ Field Must Allow and Auto-Format Spaces (80% Don’t)
Checkout Usability: Auto-Detect ‘City’ and ‘State’ Inputs Based on the User’s Postal Code (60% of Sites Don’t)
Usability Testing Accordion-Style Checkouts: 2 UX Pitfalls that 75% of Sites Neglect
The Average Checkout Flow Has 14.88 Form Fields – Twice as Many as Necessary
For Returning Users, Overly Strict Password Requirements Can Lead to an 18% Abandonment Rate
How Users Perceive Security During the Checkout Flow (Incl. New ‘Trust Seal’ Study 2021)
Usability Testing of Inline Form Validation: 40% Don’t Have It, 20% Get It Wrong
New E-Commerce Checkout Research – Why 68% of Users Abandon Their Cart
Improve Validation Errors with Adaptive Messages
Form Usability: The Pitfalls of Inline Accordion and Tab Designs
Fixing Bugs – the Next ‘Big Thing’ in E-Commerce?
Form Usability: Validations vs Warnings
Checkout Design: Payment Method Selection
Users Overlook ‘Store Pickup’ When Not Presented as a Shipping Option
How to Recoup 30% of “Card Declined” Abandonments
Users Continue to Double-Click Online
Which Site Seal do People Trust the Most? (2013/2016 Survey Results)
6 Ways to Get More Out of Your Order Confirmation Page
A Holistic View on the Current State of Checkout Usability
Add Descriptions To Checkout Form Labels (92% Get It Wrong)
Why Your Checkout Process Should Be Completely Linear
Accordion Style Checkouts – The Holy Grail of Checkout Usability?
Visually Reinforce Your Credit Card Fields (89% Get it Wrong)
Checkout Experience: Don’t Require Seemingly Unnecessary Information (61% Get it Wrong)
Checkout Usability: Don’t Use “Apply” Buttons (72% Get it Wrong)
A Consistent Shopping Experience With Product Thumbnails
Idea: Error-Fields Only
Checkout Usability: Apply Changes Immediately and Near the Input
Observation: Users Will Go Far to Avoid Repeat Form Errors
E-Commerce Copywriting: Returning Customer?
Account ‘Sign Up’: Ask to Confirm E-mail, Not Password
One Page Checkouts – the Holy Grail of Checkout Usability?
How to Preserve Credit Card Details on Form Errors
E-Commerce: Why Customers Abandon Their Shopping Cart
User Expectations: Create an Illusion of Space
Form Field Usability: Matching User Expectations
People Think Registration Leads to “Spam”
Tip: head to the archive to see all 275 Baymard articles.