These articles are based on observations and test findings from our usability research on e-commerce checkout processes and abandonment rates.
Use ‘Delivery Date’ Not ‘Shipping Speed’ – From UX Research to Implementation Roadmap
The ‘Credit Card Number’ Field Must Allow and Auto-Format Spaces (80% Don’t)
Checkout Usability: Auto-Detect ‘City’ and ‘State’ Inputs Based on the User’s Postal Code (60% of Sites Don’t)
Usability Testing Accordion-Style Checkouts: 2 UX Pitfalls that 75% of Sites Neglect
The Average Checkout Flow Has 14.88 Form Fields – Twice as Many as Necessary
For Returning Users, Overly Strict Password Requirements Can Lead to an 18% Abandonment Rate
How Users Perceive Security During the Checkout Flow (Incl. New ‘Trust Seal’ Study)
Usability Testing of Inline Form Validation: 40% Don’t Have It, 20% Get It Wrong
New E-Commerce Checkout Research – Why 68% of Users Abandon Their Cart
Improve Validation Errors with Adaptive Messages
E-Commerce Checkouts Need to Mark Both Required and Optional Fields Explicitly (Only 9% Do So)
Form Usability: Getting ‘Address Line 2’ Right
Form Usability: The Pitfalls of Inline Accordion and Tab Designs
Fixing Bugs – the Next ‘Big Thing’ in E-Commerce?
Form Usability: Validations vs Warnings
Checkout Design: Payment Method Selection
Users Overlook ‘Store Pickup’ When Not Presented as a Shipping Option
How to Recoup 30% of “Card Declined” Abandonments
Users Continue to Double-Click Online
Which Site Seal do People Trust the Most? (2013/2016 Survey Results)
6 Ways to Get More Out of Your Order Confirmation Page
A Holistic View on the Current State of Checkout Usability
Add Descriptions To Checkout Form Labels (92% Get It Wrong)
Format the ‘Expiration Date’ Fields Exactly as the Credit Card (40% Get it Wrong)
Why Your Checkout Process Should Be Completely Linear
Accordion Style Checkouts – the Holy Grail of Checkout Usability?
Visually Reinforce Your Credit Card Fields (89% Get it Wrong)
Checkout Experience: Don’t Require Seemingly Unnecessary Information (61% Get it Wrong)
Checkout Usability: Don’t Use “Apply” Buttons (72% Get it Wrong)
A Consistent Shopping Experience With Product Thumbnails
Idea: Error-Fields Only
Checkout Usability: Apply Changes Immediately and Near the Input
Observation: Users Will Go Far to Avoid Repeat Form Errors
E-Commerce Copywriting: Returning Customer?
Account ‘Sign Up’: Ask to Confirm E-mail, Not Password
One Page Checkouts – the Holy Grail of Checkout Usability?
How to Preserve Credit Card Details on Form Errors
Form Field Usability: Avoid Multi-Column Layouts
E-Commerce: Why Customers Abandon Their Shopping Cart
User Expectations: Create an Illusion of Space
Form Field Usability: Matching User Expectations
Drop-Down Usability: When You Should (and Shouldn’t) Use Them
Tip: head to the archive to see all 202 Baymard articles.