Benchmarks

7 ‘Luxury Goods’ Sites Ranked by User Experience Performance

Use the interactive UX benchmark chart below to see the ranked UX performance of 7 leading ‘Luxury Goods’ e-commerce sites in the US and Europe. Each of the 7 Luxury Goods sites has been manually rated across 507 different e-commerce UX elements, all based on Baymard’s 150,000+ hours of UX research.

This is a sub-set of the full benchmark which includes 251 e-commerce sites.

Case Studies

Click the colored dots to view in-depth case studies for each benchmarked site, or scroll down to see all case studies. You can also view the case study examples organized by type of page.

Benchmark UX Performances
Poor
Mediocre
Decent
Good
Perfect

Overall UX Performance

507 Guidelines

Desktop Web

271 Guidelines

Mobile Web

236 Guidelines

7 ‘Luxury Goods’ Sites
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Luxury Goods Research

At Baymard Institute we have a whole research topic devoted to online shopping UX and usability, specifically for online Luxury Goods sites.

View Luxury Goods Research Topic

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