8 ‘Luxury Goods’ Sites Ranked by User Experience Performance
Use the interactive UX benchmark chart below to see the ranked UX performance of 8 leading ‘Luxury Goods’ e-commerce sites in the US and Europe. Each of the 8 Luxury Goods sites has been manually rated across 485 different e-commerce UX elements, all based on Baymard’s 110,000 hours of UX research.
This is a sub-set of the full benchmark which includes 197 e-commerce sites.
Case Studies
Click the colored dots to view in-depth case studies for each benchmarked site, or scroll down to see all case studies. You can also view the case study examples organized by type of page.
Overall UX Performance
485 Guidelines
Homepage & Category
77 Guidelines
On-Site Search
23 Guidelines
Product Lists
46 Guidelines
Product Page
62 Guidelines
Customer Accounts
11 Guidelines
Cart & Checkout
123 Guidelines
Mobile E-Commerce
143 Guidelines
Case Studies
Deep dive into the performance and page designs of the 8 case studies.
33 page designs: desktop, mobile
31 page designs: desktop, mobile
32 page designs: desktop, mobile
32 page designs: desktop, mobile
31 page designs: desktop, mobile
35 page designs: desktop, mobile
20 page designs: desktop, mobile
23 page designs: desktop, mobile
Luxury Goods Research
At Baymard Institute we have a whole research topic devoted to online shopping UX and usability, specifically for online Luxury Goods sites.
View Research Topic
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