Benchmarks

8 ‘Luxury Goods’ Sites Ranked by User Experience Performance

Use the interactive UX benchmark chart below to see the ranked UX performance of 8 leading ‘Luxury Goods’ e-commerce sites in the US and Europe. Each of the 8 Luxury Goods sites has been manually rated across 485 different e-commerce UX elements, all based on Baymard’s 78,000+ hours of UX research.

This is a sub-set of the full benchmark which includes 141 e-commerce sites.

Case Studies

Click the colored dots to view in-depth case studies for each benchmarked site, or scroll down to see all case studies. You can also view the case study examples organized by type of page.

Benchmark UX Performances
Poor
Mediocre
Decent
Good
Perfect

Overall UX Performance

485 Guidelines

Homepage & Category

77 Guidelines

Homepage

8 Guidelines

Category Taxonomy

11 Guidelines

Main Navigation

12 Guidelines

Intermediary Category Pages

6 Guidelines

Site-Wide Layout

7 Guidelines

Store Locator

18 Guidelines

Collection Page

15 Guidelines

On-Site Search

23 Guidelines

Search Query Types

5 Guidelines

Search Form & Logic

10 Guidelines

Search Autocomplete

8 Guidelines

Product Lists

46 Guidelines

Product List Layout & Products Loading

11 Guidelines

List Items: Product Info & Thumbnails

11 Guidelines

List Items: Interface & Hit Areas

7 Guidelines

Filtering & Sorting

17 Guidelines

Product Page

62 Guidelines

Product Page Layout & Cross-Sells

12 Guidelines

Product Images & Videos

11 Guidelines

Image Gallery UI

11 Guidelines

The 'Buy' Section, Shipping & Returns

12 Guidelines

Product Variations

7 Guidelines

Product Descriptions

9 Guidelines

Customer Accounts

11 Guidelines

Cart & Checkout

123 Guidelines

Shopping Cart & “Added to Cart” Behavior

10 Guidelines

Account Selection & Creation

9 Guidelines

Customer & Address Information

12 Guidelines

Gifting Flow & Features

5 Guidelines

Shipping & Store Pickup

8 Guidelines

Payment Flow & Methods (Incl. Third-Party)

8 Guidelines

Credit Card Form

10 Guidelines

Order Review

5 Guidelines

Order Confirmation & E-Mail

4 Guidelines

Form & Page Design

10 Guidelines

User Interactions & Distractions

9 Guidelines

Validation Errors & Data Persistence

10 Guidelines

Field Labels & Microcopy

7 Guidelines

Field Design & Features

8 Guidelines

Default Values & Autocompletion

8 Guidelines

Mobile E-Commerce

143 Guidelines

Mobile Homepage

8 Guidelines

Mobile Main Navigation & Categories

19 Guidelines

Mobile On-Site Search

21 Guidelines

Mobile Search Autocomplete

7 Guidelines

Mobile Search Query Types

5 Guidelines

Mobile Search Design & Logic

9 Guidelines

Mobile Product List

35 Guidelines

Mobile Product List Layout & Features

15 Guidelines

Mobile Filtering

9 Guidelines

Mobile List Item Content

11 Guidelines

Mobile Product Pages

45 Guidelines

Mobile Product Page Layout

16 Guidelines

Mobile Product Images & Videos

16 Guidelines

Mobile Product Variations

6 Guidelines

Mobile Shipping, Returns & Buying

7 Guidelines

Mobile Site-Wide Features & Elements

15 Guidelines

Case Studies

Deep dive into the performance and page designs of the 8 case studies.

Luxury Goods Research

At Baymard Institute we have a whole research topic devoted to online shopping UX and usability, specifically for online Luxury Goods sites.

View Luxury Goods Research Topic

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