8 ‘Luxury Goods’ Sites Ranked by User Experience Performance

Use the interactive UX benchmark chart below to see the ranked UX performance of 8 leading ‘Luxury Goods’ e-commerce sites in the US and Europe. Each of the 8 Luxury Goods sites has been manually rated across 485 different e-commerce UX elements, all based on Baymard’s 130,000 hours of UX research.

This is a sub-set of the full benchmark which includes 214 e-commerce sites.

Case Studies

Click the colored dots to view in-depth case studies for each benchmarked site, or scroll down to see all case studies. You can also view the case study examples organized by type of page.

Benchmark UX Performances

Overall UX Performance

485 Guidelines

Homepage & Category

77 Guidelines

On-Site Search

23 Guidelines

Product Lists

46 Guidelines

Product Page

62 Guidelines

Customer Accounts

11 Guidelines

Cart & Checkout

123 Guidelines

Mobile E-Commerce

143 Guidelines

Case Studies

Deep dive into the performance and page designs of the 8 case studies.

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Luxury Goods Research

At Baymard Institute we have a whole research topic devoted to online shopping UX and usability, specifically for online Luxury Goods sites.

View Luxury Goods Research Topic

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