57 ‘Direct-to-Consumer’ Sites Ranked by User Experience Performance
Use the interactive UX benchmark chart below to see the ranked UX performance of 57 leading Direct To Consumer e-commerce sites in the US and Europe – covering both larger DTC brands and smaller niche DTC players. Each of the 57 Direct To Consumer sites has been manually rated across 515 different e-commerce UX elements, all based on Baymard’s 150,000+ hours of UX research.
This is a sub-set of the full benchmark which includes 298 ecommerce sites.
Case Studies
See all in-depth case studies below, or scroll down to see their individual and collective performance in the interactive scatterplot. You can also view the case study examples organized by type of page.
‘Direct-to-Consumer’ Case Studies
Deep dive into the performance and page designs of the 57 case studies.
Overall UX Performance
515 Guidelines
Desktop Web
256 Guidelines
Mobile Web
259 Guidelines
Direct-to-Consumer Research
At Baymard Institute we have a whole research topic devoted to online shopping UX and usability, specifically for online Direct-to-Consumer sites.
View Research Topic
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