39 ‘Direct To Consumer’ Sites Ranked by User Experience Performance
Use the interactive UX benchmark chart below to see the ranked UX performance of 39 leading Direct To Consumer e-commerce sites in the US and Europe – covering both larger DTC brands and smaller niche DTC players. Each of the 39 Direct To Consumer sites has been manually rated across 485 different e-commerce UX elements, all based on Baymard’s 130,000 hours of UX research.
This is a sub-set of the full benchmark which includes 214 e-commerce sites.
Case Studies
Click the colored dots to view in-depth case studies for each benchmarked site, or scroll down to see all case studies. You can also view the case study examples organized by type of page.
Overall UX Performance
485 Guidelines
Desktop Web
294 Guidelines
Homepage & Category
38 Guidelines
Product Lists & Filtering
48 Guidelines
Product Page
64 Guidelines
Cart & Checkout
110 Guidelines
Customer Accounts
34 Guidelines
Mobile Web
191 Guidelines
Case Studies
Deep dive into the performance and page designs of the 39 case studies.
33 page designs: desktop, mobile
31 page designs: desktop, mobile
32 page designs: desktop, mobile
32 page designs: desktop, mobile
49 page designs: desktop, mobile
31 page designs: desktop, mobile
35 page designs: desktop, mobile
28 page designs: desktop, mobile
26 page designs: desktop, mobile
40 page designs: desktop, mobile
21 page designs: desktop, mobile
74 page designs: desktop, app, mobile
19 page designs: desktop, mobile
20 page designs: desktop, mobile
20 page designs: desktop, mobile
50 page designs: mobile, desktop
75 page designs: app, mobile, desktop
26 page designs: desktop, mobile
73 page designs: desktop, mobile, app
19 page designs: desktop, mobile
27 page designs: desktop, mobile
47 page designs: desktop, mobile
79 page designs: desktop, app, mobile
56 page designs: mobile, desktop
20 page designs: desktop, mobile
42 page designs: desktop, mobile
64 page designs: app, mobile, desktop
38 page designs: mobile, desktop
38 page designs: mobile, desktop
25 page designs: desktop, mobile
23 page designs: desktop, mobile
45 page designs: desktop, mobile
24 page designs: desktop, mobile
21 page designs: desktop, mobile
46 page designs: mobile, desktop
42 page designs: desktop, mobile
53 page designs: mobile, desktop
43 page designs: desktop, mobile
30 page designs: desktop, mobile
Direct to Consumer Research
At Baymard Institute we have a whole research topic devoted to online shopping UX and usability, specifically for online Direct to Consumer sites.
View Research Topic
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