81 ‘International’ Sites Ranked by User Experience Performance
Use the interactive UX benchmark chart below to see the ranked UX performance of 81 leading e-commerce ‘International’ sites. Each of the 81 International sites has been manually rated across 1179 different e-commerce UX elements, all based on Baymard’s 130,000 hours of UX research.
This is a sub-set of the full benchmark which includes 250 e-commerce sites.
Case Studies
Click the colored dots to view in-depth case studies for each benchmarked site, or scroll down to see all case studies. You can also view the case study examples organized by type of page.
Overall UX Performance
1179 Guidelines
Desktop Web
421 Guidelines
Homepage & Category
31 Guidelines
On-Site Search
25 Guidelines
Product Lists & Filtering
68 Guidelines
Product Page
102 Guidelines
Cart & Checkout
116 Guidelines
Customer Accounts
37 Guidelines
Site-Wide Features
15 Guidelines
Order Tracking & Returns
27 Guidelines
Mobile Web
407 Guidelines
Mobile App
351 Guidelines
‘International’ Case Studies
Deep dive into the performance and page designs of the 81 case studies.
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