90 ‘Omnichannel’ Sites Ranked by User Experience Performance
Use the interactive UX benchmark chart below to see the ranked UX performance of 90 leading Omnichannel e-commerce sites in the US and Europe. ‘Omnichannel’ is here defined as e-commerce sites that also have physical stores, and utilize this on their website, e.g. with ‘Buy Online, Pickup In-Store’ (BOPIS), store availability features, or similar. Each of the 90 Omnichannel sites has been manually rated across 1196 different e-commerce UX elements, all based on Baymard’s 130,000 hours of UX research.
This is a sub-set of the full benchmark which includes 214 e-commerce sites.
Case Studies
Click the colored dots to view in-depth case studies for each benchmarked site, or scroll down to see all case studies. You can also view the case study examples organized by type of page.
Overall UX Performance
1196 Guidelines
Desktop Web
458 Guidelines
Homepage & Category
31 Guidelines
On-Site Search
46 Guidelines
Product Lists & Filtering
85 Guidelines
Product Page
101 Guidelines
Cart & Checkout
118 Guidelines
Customer Accounts
38 Guidelines
Site-Wide Features
12 Guidelines
Order Tracking & Returns
27 Guidelines
Mobile Web
374 Guidelines
Mobile App
364 Guidelines
Case Studies
Deep dive into the performance and page designs of the 90 case studies.
33 page designs: desktop, mobile
49 page designs: mobile, desktop
31 page designs: desktop, mobile
32 page designs: desktop, mobile
53 page designs: mobile, desktop
49 page designs: desktop, mobile
32 page designs: desktop, mobile
31 page designs: desktop, mobile
35 page designs: desktop, mobile
51 page designs: desktop, mobile
80 page designs: desktop, app, mobile
43 page designs: desktop, mobile
38 page designs: desktop, mobile
75 page designs: desktop, mobile, app
76 page designs: desktop, app, mobile
40 page designs: desktop, mobile
68 page designs: app, mobile, desktop
52 page designs: desktop, mobile
56 page designs: desktop, mobile
20 page designs: desktop, mobile
67 page designs: mobile, desktop, app
84 page designs: app, mobile, desktop
43 page designs: desktop, mobile
81 page designs: mobile, app, desktop
45 page designs: desktop, mobile
74 page designs: desktop, app, mobile
40 page designs: desktop, mobile
50 page designs: mobile, desktop
76 page designs: app, mobile, desktop
44 page designs: desktop, mobile
79 page designs: app, mobile, desktop
50 page designs: mobile, desktop
47 page designs: desktop, mobile
51 page designs: mobile, desktop
75 page designs: app, mobile, desktop
39 page designs: desktop, mobile
36 page designs: desktop, mobile
77 page designs: desktop, app, mobile
41 page designs: desktop, mobile
50 page designs: desktop, mobile
73 page designs: desktop, mobile, app
43 page designs: desktop, mobile
47 page designs: desktop, mobile
41 page designs: desktop, mobile
42 page designs: desktop, mobile
79 page designs: desktop, app, mobile
48 page designs: desktop, mobile
40 page designs: mobile, desktop
42 page designs: mobile, desktop
40 page designs: desktop, mobile
52 page designs: mobile, desktop
52 page designs: desktop, mobile
43 page designs: mobile, desktop
47 page designs: desktop, mobile
40 page designs: desktop, mobile
38 page designs: mobile, desktop
38 page designs: mobile, desktop
41 page designs: desktop, mobile
42 page designs: desktop, mobile
41 page designs: desktop, mobile
27 page designs: desktop, mobile
64 page designs: app, mobile, desktop
46 page designs: mobile, desktop
52 page designs: mobile, desktop
39 page designs: desktop, mobile
39 page designs: desktop, mobile
38 page designs: desktop, mobile
48 page designs: mobile, desktop
45 page designs: desktop, mobile
52 page designs: desktop, mobile
44 page designs: desktop, mobile
49 page designs: desktop, mobile
49 page designs: desktop, mobile
45 page designs: desktop, mobile
17 page designs: desktop, mobile
43 page designs: desktop, mobile
30 page designs: desktop, mobile
47 page designs: desktop, mobile
55 page designs: mobile, desktop
30 page designs: desktop, mobile
39 page designs: desktop, mobile
31 page designs: desktop, mobile
43 page designs: desktop, mobile
45 page designs: desktop, mobile
39 page designs: desktop, mobile
25 page designs: desktop, mobile
49 page designs: desktop, mobile
44 page designs: desktop, mobile
26 page designs: desktop, mobile
16 page designs: desktop, mobile
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