Use the interactive UX benchmark chart below to see the ranked UX performance of 90 leading Omnichannel e-commerce sites in the US and Europe. ‘Omnichannel’ is here defined as e-commerce sites that also have physical stores, and utilize this on their website, e.g. with ‘Buy Online, Pickup In-Store’ (BOPIS), store availability features, or similar. Each of the 90 Omnichannel sites has been manually rated across 1196 different e-commerce UX elements, all based on Baymard’s 130,000 hours of UX research.
This is a sub-set of the full benchmark which includes 214 e-commerce sites.
Overall UX Performance
Homepage & Category
Product Lists & Filtering
Cart & Checkout
Order Tracking & Returns
Select an option below to see a UX benchmark collection specific to your business, or see all 214 case studies.
Join 37,000+ UX professionals and get a new UX article every second week.