90 ‘Omnichannel’ Sites Ranked by User Experience Performance
Use the interactive UX benchmark chart below to see the ranked UX performance of 90 leading Omnichannel e-commerce sites in the US and Europe. ‘Omnichannel’ is here defined as e-commerce sites that also have physical stores, and utilize this on their website, e.g. with ‘Buy Online, Pickup In-Store’ (BOPIS), store availability features, or similar. Each of the 90 Omnichannel sites has been manually rated across 1182 different e-commerce UX elements, all based on Baymard’s 150,000+ hours of UX research.
This is a sub-set of the full benchmark which includes 251 e-commerce sites.
Case Studies
Click the colored dots to view in-depth case studies for each benchmarked site, or scroll down to see all case studies. You can also view the case study examples organized by type of page.
Overall UX Performance
1182 Guidelines
Desktop Web
422 Guidelines
Homepage & Category
31 Guidelines
On-Site Search
26 Guidelines
Product Lists & Filtering
68 Guidelines
Product Page
102 Guidelines
Cart & Checkout
116 Guidelines
Customer Accounts
37 Guidelines
Site-Wide Features
15 Guidelines
Order Tracking & Returns
27 Guidelines
Mobile Web
408 Guidelines
Mobile App
352 Guidelines
‘Omnichannel’ Case Studies
Deep dive into the performance and page designs of the 90 case studies.
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