Benchmarks

9 ‘Business-to-Business’ Sites Ranked by User Experience Performance

Use the interactive UX benchmark chart below to see the ranked UX performance of 9 leading e-commerce sites within ‘Business to Business’ in the US and Europe. Each of the 9 B2B sites have been manually rated across 271 different e-commerce UX elements, all based on Baymard’s 78,000+ hours of UX research.

This is a sub-set of the full benchmark which includes 141 e-commerce sites.

Case Studies

Click the colored dots to view in-depth case studies for each benchmarked site, or scroll down to see all case studies. You can also view the case study examples organized by type of page.

Benchmark UX Performances
Poor
Mediocre
Decent
Good
Perfect

Overall UX Performance

271 Guidelines

Homepage & Category

24 Guidelines

On-Site Search

16 Guidelines

Product Lists & Filtering

36 Guidelines

Product Page

25 Guidelines

Cart & Checkout

34 Guidelines

Accounts & Self Service

19 Guidelines

Mobile-Commerce

117 Guidelines

Case Studies

Deep dive into the performance and page designs of the 9 case studies.

Business-to-Business Research

At Baymard Institute we have a whole research topic devoted to online shopping UX and usability, specifically for online Business-to-Business sites.

View Business-to-Business Research Topic

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