9 ‘Business to Business’ E-Commerce Sites Ranked by User Performance

Use the interactive UX benchmark chart below to see the ranked UX performance of 9 leading e-commerce sites within ‘Business to Business’ in the US and Europe. Each of the 9 B2B sites have been manually rated across 700+ different e-commerce UX elements, all based on Baymard’s 71,000+ hours of UX research.

This is a sub-set of the full benchmark which includes 93 e-commerce sites.

Case Studies

If you’d like to see an in-depth review for each of the Business to Business benchmarked sites you can click on the colored dots in the chart or go to the case studies section further down the page.

Benchmark UX Performances

Overall UX Performance

271 Guidelines

Homepage & Category

24 Guidelines

On-Site Search

16 Guidelines

Product Lists & Filtering

36 Guidelines

Product Page

25 Guidelines

Cart & Checkout

34 Guidelines

Accounts & Self Service

19 Guidelines


117 Guidelines

9 Business-to-Business Sites
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Benchmark Case Studies

Deep dive into the 9 sites displayed in the chart above.

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