27 ‘Business-to-Business’ Sites Ranked by User Experience Performance
Use the interactive UX benchmark chart below to see the ranked UX performance of 27 leading e-commerce sites within ‘Business to Business’ in the US and Europe. Each of the 27 B2B sites have been manually rated across 500 different e-commerce UX elements, all based on Baymard’s 130,000 hours of UX research.
This is a sub-set of the full benchmark which includes 214 e-commerce sites.
Case Studies
Click the colored dots to view in-depth case studies for each benchmarked site, or scroll down to see all case studies. You can also view the case study examples organized by type of page.
Overall UX Performance
500 Guidelines
Desktop Web
296 Guidelines
Homepage & Category
31 Guidelines
On-Site Search
32 Guidelines
Product Lists & Filtering
53 Guidelines
Product Page
48 Guidelines
Cart & Checkout
106 Guidelines
Customer Accounts
26 Guidelines
Mobile Web
204 Guidelines
Case Studies
Deep dive into the performance and page designs of the 27 case studies.
79 page designs: app, mobile, desktop
50 page designs: mobile, desktop
36 page designs: desktop, mobile
52 page designs: mobile, desktop
40 page designs: desktop, mobile
48 page designs: mobile, desktop
21 page designs: desktop, mobile
46 page designs: desktop, mobile
43 page designs: desktop, mobile
38 page designs: desktop, mobile
38 page designs: desktop, mobile
26 page designs: desktop, mobile
38 page designs: desktop, mobile
42 page designs: desktop, mobile
35 page designs: desktop, mobile
39 page designs: desktop, mobile
37 page designs: desktop, mobile
38 page designs: desktop, mobile
33 page designs: desktop, mobile
34 page designs: desktop, mobile
33 page designs: desktop, mobile
28 page designs: desktop, mobile
43 page designs: desktop, mobile
29 page designs: desktop, mobile
39 page designs: desktop, mobile
33 page designs: desktop, mobile
30 page designs: desktop, mobile
Business-to-Business Research
At Baymard Institute we have a whole research topic devoted to online shopping UX and usability, specifically for online Business-to-Business sites.
View Research Topic
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