Benchmarks

27 ‘Business-to-Business’ Sites Ranked by User Experience Performance

Use the interactive UX benchmark chart below to see the ranked UX performance of 27 leading e-commerce sites within ‘Business to Business’ in the US and Europe. Each of the 27 B2B sites have been manually rated across 500 different e-commerce UX elements, all based on Baymard’s 130,000 hours of UX research.

This is a sub-set of the full benchmark which includes 244 e-commerce sites.

Case Studies

Click the colored dots to view in-depth case studies for each benchmarked site, or scroll down to see all case studies. You can also view the case study examples organized by type of page.

Benchmark UX Performances
Poor
Mediocre
Decent
Good
Perfect

Overall UX Performance

500 Guidelines

Desktop Web

296 Guidelines

Homepage & Category

31 Guidelines

On-Site Search

32 Guidelines

Product Lists & Filtering

53 Guidelines

Product Page

48 Guidelines

Cart & Checkout

106 Guidelines

Customer Accounts

26 Guidelines

Mobile Web

204 Guidelines

27 ‘Business-to-Business’ Sites
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‘Business-to-Business’ Case Studies

Deep dive into the performance and page designs of the 27 case studies.

UX Audit
YourSite.com
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Business-to-Business Research

At Baymard Institute we have a whole research topic devoted to online shopping UX and usability, specifically for online Business-to-Business sites.

View Business-to-Business Research Topic

Browse Benchmarks by Industry or Site Type

Select an option below to see a UX benchmark collection specific to your business, or see all 244 case studies.


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