27 ‘Business-to-Business’ Sites Ranked by User Experience Performance
Use the interactive UX benchmark chart below to see the ranked UX performance of 27 leading e-commerce sites within ‘Business to Business’ in the US and Europe. Each of the 27 B2B sites have been manually rated across 500 different e-commerce UX elements, all based on Baymard’s 150,000+ hours of UX research.
This is a sub-set of the full benchmark which includes 298 ecommerce sites.
Case Studies
Click the colored dots to view in-depth case studies for each benchmarked site, or scroll down to see all case studies. You can also view the case study examples organized by type of page.
‘Business-to-Business’ Case Studies
Deep dive into the performance and page designs of the 27 case studies.
Overall UX Performance
500 Guidelines
Desktop Web
296 Guidelines
Homepage & Category
31 Guidelines
On-Site Search
32 Guidelines
Product Lists & Filtering
53 Guidelines
Product Page
48 Guidelines
Cart & Checkout
106 Guidelines
Customer Accounts
26 Guidelines
Mobile Web
204 Guidelines
Business-to-Business Research
At Baymard Institute we have a whole research topic devoted to online shopping UX and usability, specifically for online Business-to-Business sites.
View Research Topic
Browse Benchmarks by Industry or Site Type
Select an option below to see a UX benchmark collection specific to your business, or see all 298 case studies.
Industry
User Experience Research, Delivered Weekly
Join 60,000+ UX professionals and get a new UX article every week.
Explore Other Research Content
300+ free UX articles based on large-scale research.
18,000+ annotated designs for systematic inspiration.
Code samples, demos, and key stats for usability.