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26 ‘Business-to-Business’ Sites Ranked by User Experience Performance
Use the interactive UX benchmark chart below to see the ranked UX performance of 26 leading e-commerce sites within ‘Business to Business’ in the US and Europe. Each of the 26 B2B sites have been manually rated across 500 different e-commerce UX elements, all based on Baymard’s 200,000+ hours of UX research.
This is a sub-set of the full benchmark which includes 344 ecommerce sites.
Case Studies
See all in-depth case studies below, or scroll down to see their individual and collective performance in the interactive scatterplot. You can also view the case study examples organized by type of page.
‘Business-to-Business’ Case Studies
Deep dive into the performance and page designs of the 26 case studies.
Overall UX Performance
500 Guidelines
Desktop Web
296 Guidelines
Homepage & Category
31 Guidelines
On-Site Search
32 Guidelines
Product Lists & Filtering
53 Guidelines
Product Page
48 Guidelines
Cart & Checkout
106 Guidelines
Customer Accounts
26 Guidelines
Mobile Web
204 Guidelines
UX Industry Highlights
- Product evaluation was undermined by poor presentation — Sites often lacked the visuals, glossary support, and layout clarity necessary to make sense of dense product data or harmonize inconsistent vendor…
Business-to-Business Research
At Baymard Institute we have a whole research topic devoted to online shopping UX and usability, specifically for online Business-to-Business sites.
View Research Topic
Browse Benchmarks by Industry or Site Type
Select an option below to see a UX benchmark collection specific to your business, or see all 344 case studies.
Industry
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