140 ‘United States’ Sites Ranked by User Experience Performance
Use the interactive UX benchmark chart below to see the ranked UX performance of 140 leading e-commerce sites within ‘United States’. Each of the 140 United States sites has been manually rated across 1182 different e-commerce UX elements, all based on Baymard’s 150,000+ hours of UX research.
This is a sub-set of the full benchmark which includes 251 e-commerce sites.
Case Studies
Click the colored dots to view in-depth case studies for each benchmarked site, or scroll down to see all case studies. You can also view the case study examples organized by type of page.
Overall UX Performance
1182 Guidelines
Desktop Web
422 Guidelines
Homepage & Category
31 Guidelines
On-Site Search
26 Guidelines
Product Lists & Filtering
68 Guidelines
Product Page
102 Guidelines
Cart & Checkout
116 Guidelines
Customer Accounts
37 Guidelines
Site-Wide Features
15 Guidelines
Order Tracking & Returns
27 Guidelines
Mobile Web
408 Guidelines
Mobile App
352 Guidelines
‘United States’ Case Studies
Deep dive into the performance and page designs of the 140 case studies.
Browse Benchmarks by Industry or Site Type
Select an option below to see a UX benchmark collection specific to your business, or see all 251 case studies.
Industry
User Experience Research, Delivered Weekly
Join 60,000+ UX professionals and get a new UX article every week.
Explore Other Research Content
300+ free UX articles based on large-scale research.
18,000+ annotated designs for systematic inspiration.
Code samples, demos, and key stats for usability.
Add UX Best Practice Cards to your Figma projects.