Note: You have full access to this benchmark database in your Baymard Pro account.

12 ‘Mass Merchant’ Site Reviews

You’re currently browsing an industry sub-set of the benchmark - see all 50 case studies

Sears #4

Usability Score: 1,300

109% better than 2013

Pay special attention to their:

Main Navigation

Site-Wide Layout

+ 2 more pages

Kohl's #5

Usability Score: 1,280

65% better than 2013

Pay special attention to their:

Main Navigation

Category Taxonomy

+ 1 more pages

J.C. Penney #10

Usability Score: 1,215

83% better than 2013

Pay special attention to their:

Main Navigation

Site-Wide Layout

+ 1 more pages

Overstock #13

Usability Score: 1,104

48% better than 2013

Pay special attention to their:

Category Taxonomy

Main Navigation

+ 2 more pages

Macy's #15

Usability Score: 1,101

-39% worse than 2013

Pay special attention to their:

Main Navigation

Cross-Navigation & -Selling

+ 1 more pages

Walmart #20

Usability Score: 1,062

94% better than 2013

Pay special attention to their:

Homepage

Site-Wide Layout

+ 2 more pages

Etsy #38

Usability Score: 858

8% better than 2013

Pay special attention to their:

Category Taxonomy

Cross-Navigation & -Selling

+ 3 more pages

Target #42

Usability Score: 776

-21% worse than 2013

Pay special attention to their:

Site-Wide Layout

Category Taxonomy

+ 1 more pages

Rakuten #43

Usability Score: 733

67% better than 2013

Pay special attention to their:

Main Navigation

Product Lists

+ 1 more pages

Amazon #44

Usability Score: 722

-11% worse than 2013

Pay special attention to their:

Site-Wide Layout

Main Navigation

+ 2 more pages

Sephora #45

Usability Score: 702

Pay special attention to their:

Main Navigation

Homepage

+ 3 more pages

Costco #49

Usability Score: 402

7% better than 2013

Pay special attention to their:

Intermediary Category Pages

Cross-Navigation & -Selling

+ 2 more pages

YourSite.com #?

Want to know how your site would rank?

Get full access to rate your own site or have it audited by Baymard researchers.

Close overlay