17 × ‘Mass Merchant’ E-Commerce UX Case Studies

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L.L. Bean #5

Performance: 55.4

Pay special attention to their:

Homepage & Category

On-Site Search

+ 41 more pages

Sears #6

Performance: 53.3

Pay special attention to their:

Homepage & Category

Accounts & Self-Service

+ 47 more pages

Target #8

Performance: 51.5

Pay special attention to their:

Cart & Checkout

Homepage & Category

+ 42 more pages

J.C. Penney #10

Performance: 49.4

Pay special attention to their:

Homepage & Category

Accounts & Self-Service

+ 39 more pages

Walmart #11

Performance: 49.3

Pay special attention to their:

On-Site Search

Mobile E-Commerce

+ 42 more pages

Etsy #17

Performance: 47.2

Pay special attention to their:

Homepage & Category

Accounts & Self-Service

+ 37 more pages

Macy’s #18

Performance: 46.3

Pay special attention to their:

Homepage & Category

Mobile E-Commerce

+ 37 more pages

John Lewis #25

Performance: 41.6

Pay special attention to their:

Homepage & Category

Accounts & Self-Service

+ 28 more pages

Amazon #30

Performance: 39.6

Pay special attention to their:

On-Site Search

Cart & Checkout

+ 54 more pages

Marks & Spencer #34

Performance: 37.7

Pay special attention to their:

Product Page

Cart & Checkout

+ 24 more pages

Debenhams #37

Performance: 36.3

Pay special attention to their:

Homepage & Category

On-Site Search

+ 20 more pages

Kohl’s #39

Performance: 35.4

Pay special attention to their:

Product Page

Accounts & Self-Service

+ 36 more pages

Tesco #47

Performance: 28.6

Pay special attention to their:

Homepage & Category

Cart & Checkout

+ 20 more pages

Overstock #51

Performance: 27.9

Pay special attention to their:

Homepage & Category

Mobile E-Commerce

+ 33 more pages

Argos #55

Performance: 24.6

Pay special attention to their:

Homepage & Category

Cart & Checkout

+ 27 more pages

Rakuten #59

Performance: 15.0

Pay special attention to their:

Homepage & Category

Mobile E-Commerce

+ 37 more pages

Costco #60

Performance: 12.3

Pay special attention to their:

Homepage & Category

Cart & Checkout

+ 45 more pages

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