17 × ‘Mass Merchant’ E-Commerce UX Case Studies

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Amazon #5

Usability Score: 614

Pay special attention to their:

On-Site Search

Mobile E-Commerce

+ 54 more pages

L.L. Bean #7

Usability Score: 547

Pay special attention to their:

Homepage & Category

Cart & Checkout

+ 44 more pages

Walmart #9

Usability Score: 532

Pay special attention to their:

On-Site Search

Product Page

+ 42 more pages

Sears #12

Usability Score: 522

Pay special attention to their:

Homepage & Category

Accounts & Self-Service

+ 46 more pages

Target #14

Usability Score: 505

Pay special attention to their:

Mobile E-Commerce

Product Page

+ 41 more pages

J.C. Penney #19

Usability Score: 480

Pay special attention to their:

Homepage & Category

Accounts & Self-Service

+ 42 more pages

Marks & Spencer #21

Usability Score: 462

Pay special attention to their:

Cart & Checkout

On-Site Search

+ 24 more pages

Etsy #24

Usability Score: 453

Pay special attention to their:

Homepage & Category

Accounts & Self-Service

+ 35 more pages

Tesco #25

Usability Score: 451

Pay special attention to their:

Homepage & Category

On-Site Search

+ 18 more pages

John Lewis #27

Usability Score: 449

Pay special attention to their:

Homepage & Category

On-Site Search

+ 28 more pages

Macy’s #28

Usability Score: 438

Pay special attention to their:

Product Lists & Filtering

Cart & Checkout

+ 38 more pages

Debenhams #35

Usability Score: 383

Pay special attention to their:

Homepage & Category

On-Site Search

+ 19 more pages

Overstock #47

Usability Score: 288

Pay special attention to their:

On-Site Search

Mobile E-Commerce

+ 32 more pages

Kohl’s #48

Usability Score: 281

Pay special attention to their:

Homepage & Category

Product Page

+ 36 more pages

Argos #54

Usability Score: 243

Pay special attention to their:

Homepage & Category

On-Site Search

+ 26 more pages

Costco #58

Usability Score: 195

Pay special attention to their:

Homepage & Category

Accounts & Self-Service

+ 45 more pages

Rakuten #59

Usability Score: 186

Pay special attention to their:

Homepage & Category

Mobile E-Commerce

+ 39 more pages

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