17 × ‘Mass Merchant’ E-Commerce UX Case Studies

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Sears #3

Usability Score: 638

Pay special attention to their:

Homepage & Category

On-Site Search

+ 39 more pages

Walmart #6

Usability Score: 594

Pay special attention to their:

On-Site Search

Product Page

+ 35 more pages

L.L. Bean #9

Usability Score: 590

Pay special attention to their:

Homepage & Category

Cart & Checkout

+ 36 more pages

J.C. Penney #11

Usability Score: 550

Pay special attention to their:

Homepage & Category

On-Site Search

+ 35 more pages

Amazon #12

Usability Score: 550

Pay special attention to their:

On-Site Search

Mobile E-Commerce

+ 44 more pages

Etsy #13

Usability Score: 549

Pay special attention to their:

Homepage & Category

Product Page

+ 28 more pages

John Lewis #15

Usability Score: 539

Pay special attention to their:

Homepage & Category

On-Site Search

+ 20 more pages

Marks & Spencer #17

Usability Score: 532

Pay special attention to their:

Homepage & Category

On-Site Search

+ 17 more pages

Target #20

Usability Score: 516

Pay special attention to their:

Mobile E-Commerce

On-Site Search

+ 33 more pages

Macy’s #27

Usability Score: 472

Pay special attention to their:

Homepage & Category

Cart & Checkout

+ 30 more pages

Tesco #32

Usability Score: 446

Pay special attention to their:

Homepage & Category

On-Site Search

+ 18 more pages

Debenhams #42

Usability Score: 386

Pay special attention to their:

Homepage & Category

On-Site Search

+ 19 more pages

Overstock #45

Usability Score: 377

Pay special attention to their:

Homepage & Category

Mobile E-Commerce

+ 24 more pages

Argos #50

Usability Score: 336

Pay special attention to their:

Homepage & Category

On-Site Search

+ 20 more pages

Kohl’s #51

Usability Score: 328

Pay special attention to their:

Homepage & Category

On-Site Search

+ 28 more pages

Costco #53

Usability Score: 273

Pay special attention to their:

Homepage & Category

Product Lists & Filtering

+ 35 more pages

Rakuten #60

Usability Score: 177

Pay special attention to their:

Homepage & Category

Mobile E-Commerce

+ 32 more pages

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