17 × ‘Mass Merchant’ E-Commerce UX Case Studies

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Amazon #7

Usability Score: 590

Pay special attention to their:

On-Site Search

Cart & Checkout

+ 55 more pages

L.L. Bean #8

Usability Score: 584

Pay special attention to their:

Homepage & Category

On-Site Search

+ 41 more pages

Target #10

Usability Score: 549

Pay special attention to their:

Cart & Checkout

Product Page

+ 43 more pages

Walmart #13

Usability Score: 542

Pay special attention to their:

Cart & Checkout

Product Page

+ 43 more pages

J.C. Penney #18

Usability Score: 520

Pay special attention to their:

Homepage & Category

Accounts & Self-Service

+ 39 more pages

Sears #19

Usability Score: 516

Pay special attention to their:

Homepage & Category

Accounts & Self-Service

+ 47 more pages

Macy’s #21

Usability Score: 480

Pay special attention to their:

Product Lists & Filtering

Mobile E-Commerce

+ 38 more pages

John Lewis #25

Usability Score: 450

Pay special attention to their:

Homepage & Category

Accounts & Self-Service

+ 29 more pages

Etsy #26

Usability Score: 440

Pay special attention to their:

Homepage & Category

Accounts & Self-Service

+ 36 more pages

Tesco #30

Usability Score: 420

Pay special attention to their:

Homepage & Category

Cart & Checkout

+ 22 more pages

Marks & Spencer #33

Usability Score: 408

Pay special attention to their:

Homepage & Category

Cart & Checkout

+ 25 more pages

Debenhams #39

Usability Score: 364

Pay special attention to their:

Homepage & Category

Product Page

+ 20 more pages

Kohl’s #42

Usability Score: 327

Pay special attention to their:

Cart & Checkout

Product Page

+ 36 more pages

Overstock #52

Usability Score: 278

Pay special attention to their:

Homepage & Category

Mobile E-Commerce

+ 33 more pages

Argos #56

Usability Score: 229

Pay special attention to their:

Homepage & Category

Cart & Checkout

+ 28 more pages

Rakuten #59

Usability Score: 158

Pay special attention to their:

Homepage & Category

Mobile E-Commerce

+ 39 more pages

Costco #60

Usability Score: 144

Pay special attention to their:

Homepage & Category

Cart & Checkout

+ 45 more pages

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