17 × ‘Mass Merchant’ E-Commerce UX Case Studies

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J.C. Penney #6

Usability Score: 550

Pay special attention to their:

Homepage & Category

Cart & Checkout

+ 35 more pages

L.L. Bean #7

Usability Score: 550

Pay special attention to their:

Homepage & Category

Cart & Checkout

+ 44 more pages

Amazon #8

Usability Score: 549

Pay special attention to their:

On-Site Search

Mobile E-Commerce

+ 44 more pages

Walmart #11

Usability Score: 535

Pay special attention to their:

On-Site Search

Product Page

+ 42 more pages

Sears #15

Usability Score: 520

Pay special attention to their:

Homepage & Category

Accounts & Self-Service

+ 46 more pages

Target #16

Usability Score: 511

Pay special attention to their:

Mobile E-Commerce

Product Page

+ 41 more pages

Marks & Spencer #23

Usability Score: 462

Pay special attention to their:

Cart & Checkout

On-Site Search

+ 24 more pages

Etsy #25

Usability Score: 453

Pay special attention to their:

Homepage & Category

Accounts & Self-Service

+ 35 more pages

John Lewis #27

Usability Score: 449

Pay special attention to their:

Homepage & Category

On-Site Search

+ 28 more pages

Tesco #28

Usability Score: 448

Pay special attention to their:

Homepage & Category

On-Site Search

+ 18 more pages

Macy’s #29

Usability Score: 439

Pay special attention to their:

Product Lists & Filtering

Cart & Checkout

+ 38 more pages

Debenhams #36

Usability Score: 386

Pay special attention to their:

Homepage & Category

On-Site Search

+ 19 more pages

Overstock #49

Usability Score: 283

Pay special attention to their:

On-Site Search

Mobile E-Commerce

+ 32 more pages

Kohl’s #50

Usability Score: 280

Pay special attention to their:

Homepage & Category

Product Page

+ 36 more pages

Costco #51

Usability Score: 273

Pay special attention to their:

Homepage & Category

Cart & Checkout

+ 35 more pages

Argos #56

Usability Score: 240

Pay special attention to their:

Homepage & Category

On-Site Search

+ 26 more pages

Rakuten #60

Usability Score: 177

Pay special attention to their:

Homepage & Category

Mobile E-Commerce

+ 32 more pages

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