17 × ‘Mass Merchant’ E-Commerce UX Case Studies

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L.L. Bean #4

Usability Score: 621

Pay special attention to their:

Homepage & Category

On-Site Search

+ 41 more pages

Amazon #6

Usability Score: 612

Pay special attention to their:

On-Site Search

Cart & Checkout

+ 55 more pages

Sears #9

Usability Score: 551

Pay special attention to their:

Homepage & Category

Accounts & Self-Service

+ 47 more pages

Walmart #11

Usability Score: 546

Pay special attention to their:

Cart & Checkout

Product Page

+ 43 more pages

Target #15

Usability Score: 517

Pay special attention to their:

Cart & Checkout

Product Page

+ 41 more pages

J.C. Penney #17

Usability Score: 511

Pay special attention to their:

Homepage & Category

Accounts & Self-Service

+ 39 more pages

Macy’s #18

Usability Score: 500

Pay special attention to their:

Product Lists & Filtering

Mobile E-Commerce

+ 38 more pages

Etsy #23

Usability Score: 458

Pay special attention to their:

Homepage & Category

Accounts & Self-Service

+ 36 more pages

John Lewis #26

Usability Score: 454

Pay special attention to their:

Homepage & Category

On-Site Search

+ 29 more pages

Tesco #30

Usability Score: 413

Pay special attention to their:

Homepage & Category

On-Site Search

+ 22 more pages

Marks & Spencer #35

Usability Score: 395

Pay special attention to their:

Homepage & Category

Cart & Checkout

+ 25 more pages

Debenhams #43

Usability Score: 330

Pay special attention to their:

Homepage & Category

On-Site Search

+ 20 more pages

Overstock #44

Usability Score: 328

Pay special attention to their:

On-Site Search

Mobile E-Commerce

+ 33 more pages

Kohl’s #50

Usability Score: 317

Pay special attention to their:

Cart & Checkout

Product Page

+ 36 more pages

Rakuten #58

Usability Score: 202

Pay special attention to their:

Homepage & Category

Mobile E-Commerce

+ 39 more pages

Argos #59

Usability Score: 185

Pay special attention to their:

Homepage & Category

Cart & Checkout

+ 27 more pages

Costco #60

Usability Score: 169

Pay special attention to their:

Homepage & Category

Cart & Checkout

+ 45 more pages

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