17 × ‘Mass Merchant’ E-Commerce UX Case Studies

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J.C. Penney #7

Performance: 53.3

Pay special attention to their:

Homepage & Category

Order Tracking & Returns

+ 41 more pages

Walmart #8

Performance: 52.9

Pay special attention to their:

On-Site Search

Order Tracking & Returns

+ 44 more pages

Sears #12

Performance: 49.3

Pay special attention to their:

Homepage & Category

Order Tracking & Returns

+ 47 more pages

Macy’s #13

Performance: 48.9

Pay special attention to their:

Homepage & Category

Customer Accounts

+ 38 more pages

L.L. Bean #16

Performance: 48.4

Pay special attention to their:

Homepage & Category

Mobile E-Commerce

+ 41 more pages

Etsy #20

Performance: 44.8

Pay special attention to their:

Homepage & Category

Customer Accounts

+ 40 more pages

Target #21

Performance: 42.9

Pay special attention to their:

Cart & Checkout

Mobile E-Commerce

+ 48 more pages

Amazon #28

Performance: 40.1

Pay special attention to their:

On-Site Search

Cart & Checkout

+ 52 more pages

Marks & Spencer #30

Performance: 38.9

Pay special attention to their:

Product Page

Order Tracking & Returns

+ 24 more pages

John Lewis #31

Performance: 38.9

Pay special attention to their:

Homepage & Category

Order Tracking & Returns

+ 43 more pages

Kohl’s #37

Performance: 36.4

Pay special attention to their:

Product Page

Customer Accounts

+ 36 more pages

Overstock #38

Performance: 36.3

Pay special attention to their:

Homepage & Category

Customer Accounts

+ 33 more pages

Debenhams #40

Performance: 35.0

Pay special attention to their:

Homepage & Category

On-Site Search

+ 35 more pages

Tesco #50

Performance: 30.1

Pay special attention to their:

Homepage & Category

Cart & Checkout

+ 20 more pages

Rakuten #53

Performance: 29.3

Pay special attention to their:

Homepage & Category

Order Tracking & Returns

+ 37 more pages

Argos #57

Performance: 26.4

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Homepage & Category

Order Tracking & Returns

+ 27 more pages

Costco #60

Performance: 19.3

Pay special attention to their:

Homepage & Category

Order Tracking & Returns

+ 45 more pages

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