17 × ‘Mass Merchant’ E-Commerce UX Case Studies

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J.C. Penney #7

Performance: 52.1

Pay special attention to their:

Homepage & Category

Order Tracking & Returns

+ 43 more pages

L.L. Bean #10

Performance: 48.1

Pay special attention to their:

Homepage & Category

Mobile E-Commerce

+ 43 more pages

Walmart #11

Performance: 47.4

Pay special attention to their:

On-Site Search

Homepage & Category

+ 46 more pages

Macy’s #12

Performance: 46.4

Pay special attention to their:

Cart & Checkout

Customer Accounts

+ 41 more pages

Sears #13

Performance: 45.5

Pay special attention to their:

Homepage & Category

Order Tracking & Returns

+ 49 more pages

John Lewis #19

Performance: 42.2

Pay special attention to their:

Homepage & Category

Order Tracking & Returns

+ 45 more pages

Target #20

Performance: 41.8

Pay special attention to their:

Cart & Checkout

Homepage & Category

+ 50 more pages

Overstock #22

Performance: 40.7

Pay special attention to their:

Homepage & Category

Customer Accounts

+ 39 more pages

Etsy #25

Performance: 38.6

Pay special attention to their:

Homepage & Category

Customer Accounts

+ 43 more pages

Marks & Spencer #27

Performance: 38.3

Pay special attention to their:

Homepage & Category

Order Tracking & Returns

+ 39 more pages

Amazon #32

Performance: 35.9

Pay special attention to their:

On-Site Search

Cart & Checkout

+ 52 more pages

Kohl’s #34

Performance: 35.5

Pay special attention to their:

Product Page

Customer Accounts

+ 36 more pages

Rakuten #43

Performance: 31.8

Pay special attention to their:

Homepage & Category

On-Site Search

+ 41 more pages

Debenhams #47

Performance: 30.0

Pay special attention to their:

Product Page

Product Lists & Filtering

+ 35 more pages

Argos #55

Performance: 22.2

Pay special attention to their:

Homepage & Category

Order Tracking & Returns

+ 44 more pages

Tesco #56

Performance: 20.0

Pay special attention to their:

Homepage & Category

Mobile E-Commerce

+ 39 more pages

Costco #59

Performance: 16.0

Pay special attention to their:

Homepage & Category

Order Tracking & Returns

+ 46 more pages

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