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Top 100 E-Commerce Checkouts

A usability benchmark of 100 e-commerce sites ranked by checkout usability performance

  • This benchmark database is based on usability reviews of 6,300 checkout elements on 100 sites across 6 themes.
  • Click on a site in the graph or the list to see its full checkout process and performance
  • Newer benchmark versions: 2016
  • Each site’s overall checkout usability is reflected in the list below while the scatterplot shows site score distributions within the 18 themes.
  • Tip: you can also navigate by checkout step type.

Crate & Barrel #1

Usability Score: 965

Pay special attention to their:

Layout

Navigation

+ 2 more pages

AutoZone #2

Usability Score: 948

Pay special attention to their:

Focus

Flow

US Auto Parts #3

Usability Score: 929

Pay special attention to their:

Focus

Navigation

Symantec #4

Usability Score: 922

Pay special attention to their:

Copywriting

Navigation

Cabela's #5

Usability Score: 902

Pay special attention to their:

Focus

Copywriting

+ 2 more pages

American Eagle Outfitters #6

Usability Score: 868

Pay special attention to their:

Navigation

Data Input

+ 1 more pages

Sears #7

Usability Score: 864

Pay special attention to their:

Navigation

Layout

+ 2 more pages

Northern Tool #8

Usability Score: 857

Pay special attention to their:

Copywriting

Navigation

+ 2 more pages

Beachbody #9

Usability Score: 851

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Navigation

Flow

Lowe's #10

Usability Score: 807

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Copywriting

Data Input

+ 1 more pages

CafePress #11

Usability Score: 794

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Data Input

Layout

1-800 Contacts #12

Usability Score: 771

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Navigation

Flow

Home Depot #13

Usability Score: 759

Pay special attention to their:

Navigation

Data Input

+ 1 more pages

Eddie Bauer #14

Usability Score: 750

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Copywriting

Layout

+ 1 more pages

Nordstrom #15

Usability Score: 734

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Layout

Data Input

Victoria’s Secret #16

Usability Score: 724

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Navigation

Copywriting

Hayneedle #17

Usability Score: 722

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Layout

Data Input

Wayfair #18

Usability Score: 719

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Copywriting

Layout

Blue Nile #19

Usability Score: 711

Pay special attention to their:

Navigation

Flow

+ 2 more pages

Neiman Marcus #20

Usability Score: 696

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Navigation

Focus

Walmart #21

Usability Score: 689

Pay special attention to their:

Data Input

Navigation

+ 3 more pages

Coldwater Creek #22

Usability Score: 685

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Flow

Navigation

+ 2 more pages

YOOX #23

Usability Score: 678

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Navigation

Focus

+ 1 more pages

Amway #24

Usability Score: 670

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Data Input

Flow

+ 2 more pages

Microsoft #25

Usability Score: 659

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Navigation

Copywriting

Target #26

Usability Score: 647

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Data Input

Focus

+ 1 more pages

Buy.com #27

Usability Score: 647

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Copywriting

Flow

+ 1 more pages

Musician's Friend #28

Usability Score: 636

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Navigation

Data Input

+ 2 more pages

Williams-Sonoma #29

Usability Score: 636

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Layout

Flow

Aéropostale #30

Usability Score: 633

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Navigation

Copywriting

+ 1 more pages

Drs. Foster & Smith #31

Usability Score: 624

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Flow

Copywriting

+ 1 more pages

Gap #32

Usability Score: 620

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Focus

Navigation

+ 3 more pages

Nike #33

Usability Score: 618

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Navigation

Data Input

+ 1 more pages

Apple #34

Usability Score: 615

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Data Input

Navigation

+ 3 more pages

L.L. Bean #35

Usability Score: 601

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Copywriting

Flow

+ 1 more pages

Kohl's #36

Usability Score: 588

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Navigation

Copywriting

Gilt #37

Usability Score: 579

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Navigation

Copywriting

+ 2 more pages

J&R #38

Usability Score: 575

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Data Input

Navigation

REI #39

Usability Score: 567

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Flow

Navigation

+ 1 more pages

Ancestry.com #40

Usability Score: 556

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Focus

Navigation

MLB #41

Usability Score: 547

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Navigation

Data Input

+ 1 more pages

Tiffany #42

Usability Score: 531

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Data Input

Navigation

+ 1 more pages

Harry and David #43

Usability Score: 525

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Data Input

Navigation

+ 3 more pages

Disney Store #44

Usability Score: 514

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Data Input

Navigation

Ralph Lauren #45

Usability Score: 512

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Data Input

Layout

+ 1 more pages

eBags #46

Usability Score: 509

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Data Input

Flow

+ 2 more pages

Walgreens #47

Usability Score: 483

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Data Input

Focus

+ 3 more pages

Toys'R'Us #48

Usability Score: 475

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Data Input

Layout

+ 1 more pages

Barnes & Noble #49

Usability Score: 475

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Data Input

Navigation

+ 3 more pages

Ann Taylor #50

Usability Score: 468

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Copywriting

Flow

Green Mountain Coffee #51

Usability Score: 464

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Navigation

Data Input

+ 1 more pages

Macy’s #52

Usability Score: 457

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Data Input

Focus

+ 2 more pages

Coastal Contacts #53

Usability Score: 434

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Navigation

Data Input

FTD #54

Usability Score: 434

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Navigation

Flow

Crutchfield #55

Usability Score: 430

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Navigation

Data Input

Nutrisystem #56

Usability Score: 429

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Focus

Layout

HP #57

Usability Score: 423

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Layout

Navigation

+ 2 more pages

GameStop #58

Usability Score: 422

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Data Input

Focus

+ 1 more pages

Staples #59

Usability Score: 418

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Data Input

Layout

Rue La La #60

Usability Score: 414

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Data Input

Flow

FreshDirect #61

Usability Score: 398

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Focus

Flow

+ 2 more pages

Blockbuster #62

Usability Score: 354

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Focus

Data Input

+ 1 more pages

Net-a-Porter #63

Usability Score: 350

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Focus

Data Input

+ 1 more pages

Football Fanatics #64

Usability Score: 339

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Data Input

Layout

Dell #65

Usability Score: 333

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Focus

Data Input

+ 2 more pages

Zones #66

Usability Score: 333

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Layout

Copywriting

Foot Locker #67

Usability Score: 329

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Data Input

Focus

+ 3 more pages

1-800-Flowers #68

Usability Score: 316

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Flow

Copywriting

CVS #69

Usability Score: 310

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Data Input

Focus

+ 1 more pages

Build.com #70

Usability Score: 303

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Data Input

Copywriting

J.C. Penney #71

Usability Score: 290

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Data Input

Navigation

+ 1 more pages

Restoration Hardware #72

Usability Score: 275

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Data Input

Layout

Vitacost #73

Usability Score: 270

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Data Input

Focus

+ 3 more pages

Amazon #74

Usability Score: 265

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Focus

Flow

+ 4 more pages

drugstore.com #75

Usability Score: 263

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Focus

Layout

Sephora #76

Usability Score: 251

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Data Input

Focus

+ 4 more pages

CDW #77

Usability Score: 248

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Focus

Data Input

+ 1 more pages

Sony #78

Usability Score: 248

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Data Input

Focus

+ 4 more pages

Shoebuy.com #79

Usability Score: 244

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Data Input

Copywriting

Office Depot #80

Usability Score: 228

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Data Input

Copywriting

+ 1 more pages

American Girl #81

Usability Score: 221

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Copywriting

Data Input

+ 3 more pages

OfficeMax #82

Usability Score: 183

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Data Input

Copywriting

+ 1 more pages

PetMeds #83

Usability Score: 167

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Data Input

Copywriting

Bass Pro Shops #84

Usability Score: 167

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Layout

Copywriting

+ 2 more pages

Scholastic #85

Usability Score: 156

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Data Input

Focus

Diapers.com #86

Usability Score: 148

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Data Input

Focus

+ 1 more pages

Best Buy #87

Usability Score: 103

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Data Input

Focus

+ 3 more pages

J.Crew #88

Usability Score: 97

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Data Input

Focus

+ 2 more pages

Overstock.com #89

Usability Score: 95

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Data Input

Focus

Peapod #90

Usability Score: 86

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Focus

Data Input

+ 4 more pages

PC Connection #91

Usability Score: 82

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Data Input

Copywriting

+ 2 more pages

Avon #92

Usability Score: 43

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Focus

Data Input

PC Mall #93

Usability Score: 8

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Data Input

Layout

+ 2 more pages

Talbots #94

Usability Score: -27

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Data Input

Flow

+ 1 more pages

Safeway #95

Usability Score: -43

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Flow

Layout

+ 5 more pages

Market America #96

Usability Score: -85

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Focus

Data Input

+ 3 more pages

ShopNBC #97

Usability Score: -116

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Focus

Data Input

+ 5 more pages

Newegg #98

Usability Score: -202

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Data Input

Focus

Costco #99

Usability Score: -297

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Data Input

Focus

+ 1 more pages

Grainger #100

Usability Score: -544

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Data Input

Focus

+ 5 more pages

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