Note: You have full access to this benchmark database in your Baymard Pro account.

Top 50 E-Commerce Checkouts

A usability benchmark of 50 e-commerce sites ranked by checkout usability performance

  • This benchmark database is based on usability reviews of 6,000+ checkout elements on 50 sites across 18 themes.
  • Click on a site in the graph or the list to see its full checkout process and performance.
  • Former benchmark years: 2012
  • Each site’s overall checkout usability is reflected in the list below while the scatterplot shows site score distributions within the 18 themes.
  • Tip: you can also navigate by checkout step type.
Poor
Acceptable
Good

Cart & Checkout

134 guidelines

Shopping Cart & “Added to Cart” Behavior

10 guidelines

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Account Selection & Creation

9 guidelines

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Customer & Address Information

12 guidelines

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Gifting Flow & Features

5 guidelines

Guidelines and full benchmark content only available in Baymard Pro – Get Full Access

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Shipping & Store Pickup

11 guidelines

Guidelines and full benchmark content only available in Baymard Pro – Get Full Access

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Payment Flow & Methods (Incl. 3rd-Party)

8 guidelines

Guidelines and full benchmark content only available in Baymard Pro – Get Full Access

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Credit Card Form

10 guidelines

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Order Review

5 guidelines

Guidelines and full benchmark content only available in Baymard Pro – Get Full Access

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Order Confirmation & E-Mail

4 guidelines

Guidelines and full benchmark content only available in Baymard Pro – Get Full Access

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Page Design

6 guidelines

Guidelines and full benchmark content only available in Baymard Pro – Get Full Access

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User Attention & Interactions

6 guidelines

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Unrated

Cross-Sells

4 guidelines

Guidelines and full benchmark content only available in Baymard Pro – Get Full Access

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Form Design & Features

8 guidelines

Guidelines and full benchmark content only available in Baymard Pro – Get Full Access

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Validation Errors & Data Persistence

6 guidelines

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Address Validators

4 guidelines

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Unrated

Field Labels & Microcopy

7 guidelines

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Field Design & Features

8 guidelines

Guidelines and full benchmark content only available in Baymard Pro – Get Full Access

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Default Values & Autocompletion

8 guidelines

Guidelines and full benchmark content only available in Baymard Pro – Get Full Access

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B&H Photo #1

Usability Score: 754

Pay special attention to their:

Field Design & Features

Payment Flow & Methods (Incl. 3rd-Party)

+ 4 more pages

Home Depot #2

Usability Score: 696

Pay special attention to their:

Shipping & Store Pickup

Credit Card Form

+ 1 more pages

Staples #3

Usability Score: 660

Pay special attention to their:

Order Review

Shipping & Store Pickup

+ 2 more pages

Office Depot #4

Usability Score: 648

Pay special attention to their:

Order Review

Payment Flow & Methods (Incl. 3rd-Party)

+ 3 more pages

Walmart #5

Usability Score: 648

Pay special attention to their:

Account Selection & Creation

Shipping & Store Pickup

+ 4 more pages

Crutchfield #6

Usability Score: 633

Pay special attention to their:

Order Confirmation & E-Mail

Order Review

+ 1 more pages

Nordstrom #7

Usability Score: 622

Pay special attention to their:

Order Confirmation & E-Mail

Shipping & Store Pickup

+ 5 more pages

Target #8

Usability Score: 591

Pay special attention to their:

Order Review

Order Confirmation & E-Mail

+ 6 more pages

Best Buy #9

Usability Score: 579

Pay special attention to their:

Order Confirmation & E-Mail

Order Review

+ 4 more pages

Sephora #10

Usability Score: 575

Pay special attention to their:

Payment Flow & Methods (Incl. 3rd-Party)

Account Selection & Creation

+ 5 more pages

Sears #11

Usability Score: 562

Pay special attention to their:

Credit Card Form

User Attention & Interactions

+ 5 more pages

Etsy #12

Usability Score: 548

Pay special attention to their:

Order Review

Credit Card Form

+ 3 more pages

Crate & Barrel #13

Usability Score: 534

Pay special attention to their:

Page Design

Order Review

+ 4 more pages

Disney #14

Usability Score: 513

Pay special attention to their:

Order Confirmation & E-Mail

Shipping & Store Pickup

+ 4 more pages

American Eagle Outfitters #15

Usability Score: 486

Pay special attention to their:

Order Review

Credit Card Form

Williams-Sonoma #16

Usability Score: 451

Pay special attention to their:

Credit Card Form

Shipping & Store Pickup

+ 4 more pages

Urban Outfitters #17

Usability Score: 420

Pay special attention to their:

Validation Errors & Data Persistence

Credit Card Form

+ 5 more pages

Bass Pro Shops #18

Usability Score: 414

Pay special attention to their:

Order Confirmation & E-Mail

Shopping Cart & “Added to Cart” Behavior

+ 2 more pages

Hayneedle #19

Usability Score: 370

Pay special attention to their:

Shopping Cart & “Added to Cart” Behavior

Gifting Flow & Features

+ 3 more pages

Nike #20

Usability Score: 361

Pay special attention to their:

Customer & Address Information

Shipping & Store Pickup

+ 2 more pages

Wayfair #21

Usability Score: 355

Pay special attention to their:

Account Selection & Creation

Order Confirmation & E-Mail

+ 4 more pages

Newegg #22

Usability Score: 352

Pay special attention to their:

Validation Errors & Data Persistence

Form Design & Features

+ 4 more pages

Neiman Marcus #23

Usability Score: 352

Pay special attention to their:

Payment Flow & Methods (Incl. 3rd-Party)

Field Design & Features

+ 1 more pages

J.C. Penney #24

Usability Score: 347

Pay special attention to their:

Field Design & Features

Payment Flow & Methods (Incl. 3rd-Party)

+ 6 more pages

Cabela’s #25

Usability Score: 345

Pay special attention to their:

Payment Flow & Methods (Incl. 3rd-Party)

Credit Card Form

+ 6 more pages

Northern Tool #26

Usability Score: 331

Pay special attention to their:

Credit Card Form

Order Review

+ 4 more pages

Musician’s Friend #27

Usability Score: 325

Pay special attention to their:

Order Confirmation & E-Mail

Order Review

+ 4 more pages

Lowe’s #28

Usability Score: 319

Pay special attention to their:

Order Review

Credit Card Form

+ 4 more pages

Walgreens #29

Usability Score: 315

Pay special attention to their:

Credit Card Form

Shipping & Store Pickup

+ 2 more pages

L.L. Bean #30

Usability Score: 315

Pay special attention to their:

Page Design

Cross-Sells

+ 7 more pages

Ann Taylor #31

Usability Score: 313

Pay special attention to their:

Credit Card Form

Order Review

+ 3 more pages

REI #32

Usability Score: 298

Pay special attention to their:

Order Review

Validation Errors & Data Persistence

+ 7 more pages

Gilt #33

Usability Score: 298

Pay special attention to their:

Credit Card Form

Shipping & Store Pickup

+ 1 more pages

Overstock #34

Usability Score: 264

Pay special attention to their:

Validation Errors & Data Persistence

Field Design & Features

+ 1 more pages

Rakuten #35

Usability Score: 263

Pay special attention to their:

Shipping & Store Pickup

Page Design

+ 3 more pages

Apple #36

Usability Score: 239

Pay special attention to their:

Order Review

Field Design & Features

+ 5 more pages

Toys'R'Us #37

Usability Score: 232

Pay special attention to their:

Validation Errors & Data Persistence

Credit Card Form

+ 4 more pages

Amazon #38

Usability Score: 225

Pay special attention to their:

Order Confirmation & E-Mail

Credit Card Form

+ 6 more pages

Microsoft #39

Usability Score: 224

Pay special attention to their:

Credit Card Form

Shipping & Store Pickup

+ 3 more pages

Kohl’s #40

Usability Score: 221

Pay special attention to their:

Order Review

Credit Card Form

+ 4 more pages

Macy’s #41

Usability Score: 221

Pay special attention to their:

Order Confirmation & E-Mail

Order Review

+ 3 more pages

Build.com #42

Usability Score: 141

Pay special attention to their:

Order Confirmation & E-Mail

Order Review

+ 1 more pages

Costco #43

Usability Score: 139

Pay special attention to their:

Credit Card Form

Order Confirmation & E-Mail

+ 5 more pages

HP #44

Usability Score: 132

Pay special attention to their:

Field Design & Features

Order Review

+ 3 more pages

Gap #45

Usability Score: 126

Pay special attention to their:

Order Confirmation & E-Mail

Shipping & Store Pickup

+ 6 more pages

Foot Locker #46

Usability Score: 122

Pay special attention to their:

Field Design & Features

Order Confirmation & E-Mail

+ 3 more pages

TigerDirect #47

Usability Score: 90

Pay special attention to their:

Order Confirmation & E-Mail

Default Values & Autocompletion

+ 3 more pages

Victoria’s Secret #48

Usability Score: 43

Pay special attention to their:

Order Confirmation & E-Mail

Validation Errors & Data Persistence

+ 3 more pages

Grainger #49

Usability Score: 13

Pay special attention to their:

Credit Card Form

Customer & Address Information

+ 4 more pages

Dell #50

Usability Score: -47

Pay special attention to their:

Credit Card Form

Field Labels & Microcopy

+ 4 more pages

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