327 Top Ecommerce Sites Ranked by User Experience Performance
Use this interactive Benchmark chart to see the ranked UX performance of the leading ecommerce sites in the US and Europe. The chart summarizes 100,000+ UX performance ratings. Each site has been manually rated across 700+ different UX elements from Baymard’s 200,000+ hours of UX research (available in Premium).
Case Studies
Click the colored dots to view in-depth case studies for each benchmarked site, or scroll down to see all case studies. You can also view the case study examples organized by type of page.
Overall UX Performance
1254 Guidelines
Desktop Web
442 Guidelines
Homepage, Category Taxonomy & Main Navigation
34 Guidelines
On-Site Search
28 Guidelines
Product Lists & Filtering
70 Guidelines
Product Page
106 Guidelines
Cart & Checkout
110 Guidelines
Accounts & Self-Service
64 Guidelines
Site-Wide Design & Interaction
19 Guidelines
Loyalty Programs
11 Guidelines
Mobile Web
429 Guidelines
Mobile App
383 Guidelines
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Industry
Case Studies
Deep dive into the performance and page designs of the 327 case studies.
Browse Benchmarks by Industry or Site Type
Select an option below to see a UX benchmark collection specific to your business.
Industry
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