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60 Product Page Reviews

A benchmark of 60 e-commerce sites ranked by product page usability

  • This benchmark database is based on usability reviews of 5,880 product page elements on 60 sites across 12 themes.
  • Click on a site in the graph or the list to see its full product page experience and performance.
  • Each site’s overall product page user experience is reflected in the list below while the scatterplot shows site score distributions within the 12 themes.
  • Tip: you can also navigate by page type.

Northern Tool #1

Usability Score: 672

Pay special attention to their:

Product Page Layout

Product Images

+ 2 more pages

REI #2

Usability Score: 610

Pay special attention to their:

Product Images

The 'Buy' Section

+ 1 more pages

L.L. Bean #3

Usability Score: 566

Pay special attention to their:

Product Images

Product Page Layout

B&H Photo #4

Usability Score: 551

Pay special attention to their:

Auxiliary Content

User Reviews

+ 2 more pages

Build.com #5

Usability Score: 537

Pay special attention to their:

Product Images

Product Variations

+ 2 more pages

Home Depot #6

Usability Score: 518

Pay special attention to their:

Product Video & 360-View

Auxiliary Content

+ 2 more pages

Wayfair #7

Usability Score: 507

Pay special attention to their:

Product Images

Product Page Layout

+ 2 more pages

Best Buy #8

Usability Score: 479

Pay special attention to their:

Auxiliary Content

Product Images

+ 2 more pages

Musician's Friend #9

Usability Score: 477

Pay special attention to their:

Product Page Layout

Product Descriptions

+ 2 more pages

Lowe's #10

Usability Score: 460

Pay special attention to their:

Product Images

Shipping, Returns, and Gifting

+ 2 more pages

Williams-Sonoma #11

Usability Score: 451

Pay special attention to their:

Auxiliary Content

Product Video & 360-View

+ 2 more pages

Crutchfield #12

Usability Score: 449

Pay special attention to their:

Shipping, Returns, and Gifting

Product Page Layout

+ 2 more pages

John Lewis #13

Usability Score: 437

Pay special attention to their:

User Reviews

Specifications Sheet

+ 2 more pages

Neiman Marcus #14

Usability Score: 432

Pay special attention to their:

Shipping, Returns, and Gifting

Product Page Layout

ASOS #15

Usability Score: 428

Pay special attention to their:

Product Page Layout

Product Video & 360-View

Gilt #16

Usability Score: 414

Pay special attention to their:

Product Variations

Product Page Layout

Nordstrom #17

Usability Score: 406

Pay special attention to their:

Shipping, Returns, and Gifting

The 'Buy' Section

Hayneedle #18

Usability Score: 390

Pay special attention to their:

Auxiliary Content

Product Page Layout

+ 2 more pages

J.C. Penney #19

Usability Score: 372

Pay special attention to their:

Auxiliary Content

User Reviews

+ 1 more pages

Marks & Spencer #20

Usability Score: 372

Pay special attention to their:

Product Page Layout

User Reviews

Victoria’s Secret #21

Usability Score: 357

Pay special attention to their:

Shipping, Returns, and Gifting

Product Variations

Sears #22

Usability Score: 344

Pay special attention to their:

Cross-Sells & Cross-Navigation

Product Video & 360-View

+ 2 more pages

Adidas #23

Usability Score: 334

Pay special attention to their:

Shipping, Returns, and Gifting

Cross-Sells & Cross-Navigation

GAP #24

Usability Score: 330

Pay special attention to their:

Auxiliary Content

Cross-Sells & Cross-Navigation

Apple #25

Usability Score: 325

Pay special attention to their:

Cross-Sells & Cross-Navigation

Product Descriptions

+ 2 more pages

Walgreens #26

Usability Score: 323

Pay special attention to their:

Product Page Layout

Auxiliary Content

Etsy #27

Usability Score: 312

Pay special attention to their:

User Reviews

Product Images

Urban Outfitters #28

Usability Score: 309

Pay special attention to their:

User Reviews

Cross-Sells & Cross-Navigation

Costco #29

Usability Score: 308

Pay special attention to their:

Product Page Layout

Product Video & 360-View

Amazon #30

Usability Score: 305

Pay special attention to their:

Product Page Layout

Specifications Sheet

+ 2 more pages

Office Depot #31

Usability Score: 293

Pay special attention to their:

Product Page Layout

Cross-Sells & Cross-Navigation

+ 2 more pages

HP #32

Usability Score: 293

Pay special attention to their:

Cross-Sells & Cross-Navigation

Auxiliary Content

+ 1 more pages

Cabela's #33

Usability Score: 288

Pay special attention to their:

The 'Buy' Section

Shipping, Returns, and Gifting

+ 1 more pages

Disney #34

Usability Score: 285

Pay special attention to their:

Shipping, Returns, and Gifting

Auxiliary Content

Sephora #35

Usability Score: 280

Pay special attention to their:

The 'Buy' Section

User Reviews

Tesco #36

Usability Score: 276

Pay special attention to their:

Auxiliary Content

Product Page Layout

+ 2 more pages

Argos #37

Usability Score: 267

Pay special attention to their:

User Reviews

Shipping, Returns, and Gifting

+ 2 more pages

Crate & Barrel #38

Usability Score: 259

Pay special attention to their:

Auxiliary Content

Product Page Layout

+ 1 more pages

Ann Taylor #39

Usability Score: 259

Pay special attention to their:

Auxiliary Content

Product Video & 360-View

TigerDirect #40

Usability Score: 258

Pay special attention to their:

Shipping, Returns, and Gifting

User Reviews

+ 2 more pages

Overstock #41

Usability Score: 254

Pay special attention to their:

User Reviews

Product Video & 360-View

+ 1 more pages

Macy's #42

Usability Score: 250

Pay special attention to their:

The 'Buy' Section

Specifications Sheet

Walmart #43

Usability Score: 213

Pay special attention to their:

Image Gallery UI

Cross-Sells & Cross-Navigation

+ 2 more pages

H&M #44

Usability Score: 199

Pay special attention to their:

Shipping, Returns, and Gifting

Product Video & 360-View

Bass Pro Shops #45

Usability Score: 194

Pay special attention to their:

Auxiliary Content

User Reviews

Kohl's #46

Usability Score: 187

Pay special attention to their:

Specifications Sheet

The 'Buy' Section

Nike #47

Usability Score: 180

Pay special attention to their:

Shipping, Returns, and Gifting

User Reviews

Staples #48

Usability Score: 173

Pay special attention to their:

Shipping, Returns, and Gifting

Specifications Sheet

+ 1 more pages

Foot Locker #49

Usability Score: 171

Pay special attention to their:

Cross-Sells & Cross-Navigation

Shipping, Returns, and Gifting

IKEA #50

Usability Score: 171

Pay special attention to their:

Shipping, Returns, and Gifting

Cross-Sells & Cross-Navigation

Grainger #51

Usability Score: 165

Pay special attention to their:

Shipping, Returns, and Gifting

Cross-Sells & Cross-Navigation

+ 1 more pages

American Eagle Outfitters #52

Usability Score: 165

Pay special attention to their:

The 'Buy' Section

User Reviews

Zalando #53

Usability Score: 157

Pay special attention to their:

User Reviews

The 'Buy' Section

+ 1 more pages

Microsoft #54

Usability Score: 147

Pay special attention to their:

Cross-Sells & Cross-Navigation

Auxiliary Content

+ 2 more pages

Target #55

Usability Score: 143

Pay special attention to their:

The 'Buy' Section

User Reviews

+ 2 more pages

Newegg #56

Usability Score: 129

Pay special attention to their:

Cross-Sells & Cross-Navigation

Product Variations

+ 2 more pages

Debenhams #57

Usability Score: 125

Pay special attention to their:

The 'Buy' Section

Specifications Sheet

+ 1 more pages

Rakuten #58

Usability Score: 120

Pay special attention to their:

The 'Buy' Section

Product Variations

+ 2 more pages

Toys'R'Us #59

Usability Score: 116

Pay special attention to their:

Product Page Layout

The 'Buy' Section

Dell #60

Usability Score: 100

Pay special attention to their:

Auxiliary Content

User Reviews

+ 1 more pages

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